Tag Archives: DyingWords

IMPERMANENCE / CHANGE — WHAT’S UP FOR YOU THRU GARRY RODGERS IN 2025

Impermanence means change. The arrow of time. Progression and alteration are fundamental operating principles that govern the evolution of the universe as well as oversee the mutating human condition. There are a lot of synonyms for impermanence and change—variation, transformation, improvement, revolution, fluctuation, renewal, transience, volatility, growth, succession, advance, and movement come to mind. But probably the best words for impermanence or change are compounding and entropy. Ying and yang. Construction and destruction. Additive and substractive. Effort and passive. Go and let go.

2024 was a year of massive change in my life. No, my family, friends, and finances are intact. Probably in better condition than ever. The impermanence was internal, in myself, both physically and mentally. 2025 promises more refinement which I hope parlays into offering you positive benefits gained from my experience. Let’s look at what happened to me this past year and what’s up for you thru Garry Rodgers in 2025.

My physical health was the shits back in January. I suffered from chronic inflammation. One area was my neck where the sternocleidomastoid muscles (SCM) had seized following an accident where I cracked a couple of cervical vertebrae. I was so stiff that I could not shoulder check, never mind look around and enjoy life.

The other ill area was my gut. For years, I’d suffered from an upper GI ulcer. By January, it’d inflamed to the point where I was barely able to eat. If I could swallow, it wouldn’t stay down, and my only medicine was bananas.

Between my shoulders and my stomach, I was a physical mess. Rita, my wife of 41 years, and I took up serious hiking hoping it’d help. Walking was a good fit, we thought, as it’d get us out and active. Me trying to loosen with less pukin and Rita expanding her Noom wellness program that has worked wonders for her. By the way, I turned 68 this fall and she’s 66.

On June 1st we hiked the Qualicum Falls trail on Vancouver Island and were introduced to the fungi Tramete Versicolore. This mushroom is commonly called Turkey Tail, and it has anti-inflammatory properties. Amazing properties, as within one day of ingesting this miracle supplement my ulcer pain eased and within the week my muscles released. Read the post I wrote about Turkey Tail which explains it from a medical science point.

I’m now completely discomfort-free, fully rotational, can eat like a Medeterainian goat, and my body is back to its 30-year-old state. I’m not exaggerating. Through a committed exercise routine practiced over the past six months, I now exceed the physical fitness standard required when I was an Emergency Response Team (SWAT) police officer back in my twenties and thirties.

Rita and I turned our hiking game into rucking. Rucking is trekking with poles and a weighted rucksack. We aim for 8,000 steps per trip but did one day of 16,653. Rita has a step counter as part of her Noom commitment.

In the fall, I took up roping. That’s ascending and descending a steep hill face using a rope. That’s being upped now to rappelling and rock climbing. For Christmas, I got a complete set of climbing gear which I tried out today. It’s an amazing full body workout, but I am sore. No pain, no gain they say.

In the mental department, during 2024 I became a serious student of Stoicism—Stoicism being a philosophy, not a religion. To help understand this ancient wisdom and guidance in life, I wrote a blog post on it. I’ve also filled five notebooks with quotes and personal observations about this Hellenistic practice. A high point in November was hearing Ryan Holiday live in Vancouver. He’s the host of The Daily Stoic site and has over a million followers.

I didn’t publish any books in 2024. My focus was on producing content and appearing on-camera in the film industry. I teamed with Global/Hulu on Crime Beat which will continue in 2025. It’s fun, but the film highlight of the year was framing (writing outlines) for 26 episodes of City Of Danger which is a Netflix option. We’re waiting until a new delivery technology is ready that takes text and turns it into audio and visual. Here’s my web page for City Of Danger.

Moving on to 2025, I’m expanding my curiosity in critical thinking and how it applies to understanding human nature. I’m influenced by Shane Parrish and his Farnam Street site and Knowledge Project podcast. In November, Shane released his four-volume set called The Great Mental Models which are based on insightful works by the late and great Charlie Munger. If you don’t recognize the name, Munger was Warren Buffet’s partner at Berkshire Hathaway and is considered one of the great critical thinkers of modern times.

Once I get a grip (absorbing and understanding) the content in these books, I’ll do a condensed form on a Dyingwords post. I find writing about a subject is my best way to retain the knowledge. Which leads me to this. The critical thinking concept is something I’ve taken more and more interest in this past year.

I guess I’ve come to a life point where, as stoic as I try to be, some things outside my control seriously alarm me. One is how scrolling for a dopamine hit is replacing how to read, think, and write. I wrote a post on this and republished an article written by Paul Graham titled Write and Write-Nots.

Mr. Graham raises a concerning point—how so many people, especially professional people, are relying on artificial intelligence to aid in their writing which replaces their thinking. Here’s a quote from his piece:

The reason so many people have trouble writing is that it’s fundamentally difficult. To write well you have to think clearly, and thinking clearly is hard.

AI has blown open this world. Almost all pressure to write has dissipated. You can have AI do it for you, both in school and at work.

The result will be a world divided into writes and write-nots. There will still be some people who can write. Some of us like it. But the middle ground between those who are good at writing and those who can’t write at all will disappear. Instead of good writers, ok writers, and people who can’t write, there will just be good writers and people who can’t write.

Yes, it’s bad. The reason is something I mentioned earlier: writing is thinking. In fact, there’s a kind of thinking that can only be done by writing. If you’re thinking without writing, you only think you’re thinking.

So, a world divided into writes and write-nots is more dangerous than it sounds. It will be a world of thinks and think-nots. I know which half I want to be in, and I bet you do too.

This situation is not unprecedented. In preindustrial times most people’s jobs made them strong. Now if you want to be strong, you work out. So, there are still strong people, but only those who choose to be.

It will be the same with writing. There will still be smart people, but only those who choose to be.

AI replacing critical thinking and original writing concerns me. Deeply. It shouldn’t, as it’s completely beyond my control and one of the core tenets of Stoicism is the dichotomy of control—focus on what you can control and detach from what you cannot control.

Having quoted this excerpt from Paul Graham, I readily admit to using ChatGPT4 daily. It’s a phenomenal research tool and idea-bouncer. But it (currently) sucks at creativity and critical thinking. That’s quickly changing as it gets more intuitive and informed. We truly are in the age of the rise of the machines and rapidly moving toward the Singularity.

Lightening up, something I’ve become aware of while ruck ‘n roping out in nature is the immune system power-boost of phytoncides—the organic compounds gassed-off by trees and other plants. The Japanese have a name for experiencing the incredible immune system benefits from phytoncides. It’s called Shinrin-yoku which translates to “forest bathing”. I recently wrote a post about this, too.

My life progression (impermanence/change) in 2024 leads me to an awakening, a realization, in how awareness of positive physical and mental health contributes to a significant extension in longevity—an increased healthspan (the number of years of healthy living) and an increased lifespan (the number of years staying alive).

Which brings me to some 2025 news. I’ve volunteered for a longevity study program with the Buck Institute in California. Yes, a human guinea pig or lab rat. This cutting-edge research project tracks the participants quarterly by monitoring their key parts of life that build a holistic base to health and longevity; diet, exercise, sleep, mind, and purpose.

I’ll daily track these keys and every three months my progress will be entered into a data bank that follows and analyzes my aging pattern. I’ll also submit a blood sample that measures 64 biomarkers that form the hallmarks of aging. I’m truly looking forward to this journey.

Finally, something I’m also looking forward to in 2025 is building OldGoats.Health. This is the first time I’ve publicly mentioned this web-based wellness resource that’s been percolating in my mind since I made the personal wellness commitment on turkey tail day. OldGoats.Health (OGH) is senior-focused as a trustworthy and useful curator/aggregator of credible information on the longevity industry and personalized medicine which is becoming hugely popular among us old goats.

The OGH project is a website homebase with what-you-need-to-know about the disease of aging, the longevity industry, and how you can slow, stop, and potentially reverse your aging process thereby increasing your longevity stay in the old goat pasture. It’ll have continually updated information paddocks—Diet, Exercise, Sleep. Mind & Purpose as well as a free weekly newsletter and a fluid, premium-content Substack subscription presence with a community sharing forum. As far as I know, there’s nothing like this and it should be live by July.

So, that’s what’s happened in 2024 to motivate me in 2025. My commitment to you is sharing what I’m learning about living a long and healthy life (fighting entropy through compounding) so hopefully you benefit, too. Also, you can continue to expect Dyingwords posts on life, death, and writing every second Saturday morning at 8:00 am Pacific. Yes, I’m going to do more true crime analysis.

Thanks for your support and may you have a safe, healthy, happy, and prosperous 2025 new year!

MERRY CHRISTMAS & WHATSUP FOR 2019 WITH GARRY RODGERS’ WRITING

First off, a very Merry Christmas to each and every one of you. And if you’re offended by the “C” word, I’m not sorry. I’m actually offended by the politically and culturally correct crowd who can’t say Christmas. Having worked in different levels of government, I’ve experienced these onion skins. I don’t know what makes these twits tick, but how anyone gets upset by hearing “Christmas” seriously baffles me. For example, some idiot city councilor in Victoria, British Columbia near my home recently got his knickers knotted because somebody gave him a potted poinsettia and he made a big deal because that was too close to Christianity for him. “F” him, I say.

Enough of that rant. So, 2018 was a busy writing year for me, though you wouldn’t know it by the sheer number of books I didn’t publish. This was a swing time where I did an enormous amount of research for forthcoming projects. I also wrote a pile of commercial website content pieces for my daughter’s writing agency. And, from time to time, I managed to pen a few blog posts. But most of this year was prepping for whatsup in 2019. Here’s what’s about to happen with Garry Rodgers and the DyingWords brand in the coming year.

The biggest news—by far—is that Adam Croft is taking me on as a personal understudy. If you don’t know who Adam is, he’s one of the world’s top-selling crime & psychological thriller writers. At one point in 2018, Adam Croft held the #1 best-selling spot on all of Amazon, right ahead of JK Rowling. Adam will work with me on all parts of my indie writing business from craft to marketing. This will take my writing career to an entirely new level, and I am absolutely honored to be one of five select students Adam will tutor.

Another interesting venture is entering the CBC Books 2019 Short Story Competition. My piece is The Old Stone Butter Church. It’s inspired by an epiphany experienced inside an abandoned 140-year-old stone church on southern Vancouver Island. The first prize is 6-grand in cash plus a 2-week writing residency at the prestigious Banff Center for Fine Arts. Wish me luck. The coin will help offset Adam’s fee for tolerating me.

The Lindsay Buziak murder is one of Canada’s highest-profile unsolved homicides. It’s also one of the most solvable, given the circumstances. Someone knows something and they’ll eventually talk – as long as the suspect tree shakes. Eleven years ago, Lindsay was a vibrant 24-year-old Victoria, B.C. real estate agent stabbed to death while showing a vacant high-end house. There is no doubt Lindsay Buziak’s death was a planned killing and the case is as murky as a pail of used engine oil. The suspect list reaches from her beefcake boyfriend at the scene, his mother, one of Lindsay’s closest friends, into an international organized crime cartel, and upward to the highest levels of a corrupt government scandal. This year I’m helping to shake the suspect tree with a proposed book on the case facts called Someone Knows Something – The Shocking Story of Lindsay Buziak’s Unsolved Murder.

I’m almost finished the manuscript for Sun Dance – Why Custer Really Lost the Battle of the Little Bighorn. This started 2 years ago with a root cause analysis for a blog post. I found an angle to one of the most researched and written-about North American historical events that no one seems to have dug into. That’s the psychological impact Chief Sitting Bull’s sun dance ceremony had on psyching his warriors to annihilate the U.S. 7th Cavalry in 1876. It covers the events leading to, during, and the fallout after this famous event. I’m out of the rabbit hole now and will shop Sun Dance to traditional publishers.

Continuing on my based-on-true crime books like In The Attic and Under The Ground, I’m 2/3 of the way through the manuscript for From The Shadows. It’s about a family of 6 — 3 generations — who were savagely murdered with their bodies concealed. It resulted in one of Canada’s most-encompassing homicide investigations. From The Shadows should be ready for indie publishing in the spring of 2019. If anyone’s interested in a free advanced reading copy (ARC) in digital form, give me a shout.

Next up for 2019 are two more based-on-true crime books where I was involved in the investigations. One is On The Floor which is about the most cold-blooded execution murders I ever saw. The husband and wife owners of a gun store were robbed of a horde of assault weapons and handguns, then laid on the floor and shot in the back of their heads. On The Floor follows the investigation through the biker world and the Asian drug triads before ending in an extraordinary gunfight with the perpetrators. Watch for On The Floor in the summer of 2019.

Beside The Road is next in line. It should be ready in 2019’s fall. Carrying on in the based-on-true crime theme, this story captures a bizarre case where we found a decomposing body down a bank beside a road. This case ticked off all the forensic investigative aid boxes before identifying who it was and the one-in-a-million cause of death. Beside The Road is the weirdest homicide I ever experienced.

If there’s time left, I have a bunch of working titles on the list. There’s no material shortage out there and it makes for great based-on-true crime stories like By The Book, At The Cottage, Behind The Badge, Off The Grid, and Through The Ice. Realistically, these are 2020 or 2021 undertakings because of another previous project taking shape from a 2018 effort.

This year I developed an outline for a screenplay. It’s suitable for a 10-part series, and it’s based on an emotion-evoking true crime investigation I headed. The working title is The Battered Woman. It follows the path of a battered wife’s fight against “the system” after she repeatedly shot her passed-out husband and evoked the battered woman syndrome defense. We’ll see where this goes.

That’s a wrap on an ambitious agenda. I still plan on doing a blog post every second Saturday morning and will keep experimenting with topics. It seems my pieces on analyzing high-profile events are the most popular. However, I have a few interesting guests in the lineup for interviews. Stay tuned to find out who.

Merry Christmas, everyone! May you have more Christmas eats and drinks than humanly healthy. May you have good Christmas times with great friends around you. And may my books make you sleep with one eye open—at 3 am on Christmas morning—when Billy Ray slips down from your attic with his ax.

~Garry

HOW TO HIT #1 ON AMAZON’S BESTSELLER LIST—REPEATEDLY

B18Every writer dreams of hitting #1 on the big dog’s Bestseller List. Amazon is the world’s biggest bookseller and has the largest search engine capacity—second only to Google. Amazon offers over four million books in their online store and grows by 4,200 per day. That’s a whack of competition. But—in the last 3 weeks—3 of my Amazon Kindle eBooks nailed the #1 spot in their free categories.

How’d I pull this off? And how can you do the same?

Well, the Bestselling Secret is not in organic sales. It’s in manipulating SEO. Search Engine Optimization. It’s worked for me and here’s how manipulating Amazon’s system will work for you.

B6First, credit goes to my friend and fellow author, Susanne Lakin. Susanne writes as C.S. Lakin and under her pen-name, Charlene Whitman. She also hosts the popular website Live Write Thrive.

Susanne just released a new online course properly called Targeting Genre For Big Sales. I worked with Susanne as a beta-tester—an online lab rat—and came out a winner. I also did this without spending a dime.

Regular DyingWords followers know I’ve been blogging for the Huffington Post since November and now have thirty articles published on the Huff. That makes me a bit of a self-appointed expert on how the Huff Post works so I decided to share my experience with others by writing two straightforward, no BS guides.

Huff Post 21 RevisedOne’s a primer called How To Blog For The Huffington Post—21 Proven Tips for Getting Published on the Huff. It serves as a lead-magnet to the second book—a main guide not-surprisingly called How To Blog For The Huffington Post—101 Proven Tips for Getting Published on the Huff.

I researched the material with help from other Huff Bloggers who have way more Huff Post experience than me. I drafted the manuscripts in a Word.doc (Duhs). I did my own editing (Gasps!) by using the Grammarly app. I designed my own covers in Word (Groans!) and then sized them as a jpeg in Paint (Huh?). I did my own eBook formatting (How?) in Calibre and then uploaded to Amazon’s Kindle Direct Publishing (Simple!).

And nothing happened. Zilch. SFA.

Like most, I was near the bottom of the list and spinning fast into the black hole of self-publishing. I did some Tweets and a few blog posts which saved me from imploding and then went on to work on other projects.

A4But I’d been following Susanne Lakin’s emails promoting her course on Targeting Genre For Big Sales and she was making sense to me. I knew my problem lay in “Discoverability”. My Huff Guides were okay as technical publications and they’re definantly the right information if you want to get published on the Huffington Post, but nobody was hearing about them.

So, I decided to try something out.

Susanne generously gave me access to her about-to-be-released course—for free as a beta-tester—in exchange for sharing my results.

B7Now, there’s a lot more to this process that Susanne thoroughly covers in her course than I have room to tell you here. I highly recommend you pay for and take her lessons if you want to achieve the same success I have. It’s a hundred bucks off till the end of April 2016 if you use the DyingWords coupon code TARGET44 at this link:

http://cslakin.teachable.com/  Click Here

But, in a nutshell, this is what I did. And remember—it’s all about Discoverability.

1. Proper Key Word and Key Phrase Research

B8Amazon lets you enter up to seven “keywords” into your dashboard as metadata to allow the search engine to find and promote you. Go beyond the term “Key Word” because the trick is in “Key Phrases”. Amazon allows you to use any combination of words to make up seven phrases. The phrases just have to be separated by commas.

Finding effective key words and phrases is not difficult, but it’s time-consuming. There’s a tool called KDSPY that Susanne says is very effective and well worth the forty-seven bucks. But I didn’t use it. I looked at this as a money-making venture, not a money-spending one, so I did this the old-fashioned way. I used pen and paper. You could also use Excel but, personally, I hate that program.

The first thing to do is bring up Amazon.com Kindle Books on your browser. If it’s a Kindle eBook you’re promoting and not just a print book, make sure you’re searching in the Kindle Department. And make sure you’re at the Amazon.COM site (the American site) because that’s where the heavy traffic is specifically searching. Don’t worry—the information will work on all the Amazon sites worldwide.

Do not use the Google Keyword search tool, though. It’s too general and will lead you astray from what Amazon knows.

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Understand that Amazon is just like Google and, when you begin to type the word or phrase you’re looking for, it’s already thinking ahead and showing you the most-searched-for, similar matches. Copy the best of these down in a list with a priority number of where the term appears on the ten-space vertical window that Amazon is showing you.

This is where you have to be imaginative.

B10You have to think like a reader who is looking for your product. And, yes, your book is just a product to a reader who is a consumer. You have to give that consumer the best opportunity to discover and buy the product you’re offering for sale.

It took me a couple hours to play around with combinations and here are the key words and phrases I came up with for the Huff Post 21 Tip guide:

How To Blog For Huffington Post, How To Get Published By Huffington Post, Blogging At Huffington Post, Blogger, Huffington Post, HuffPost, Ariana Huffington

It makes no difference what order you put them in or if you use capitals. It’s the combinations that matter.

2. Product Description

B11Amazon’s search engine doesn’t care about what you say or how attractive you make it. It’s looking for relevancy to searches so they can sell something that’s being looked for and wanted. This is why you need to salt the description with your title, subtitle, and key words and phrases. Here’s my product description for the 21 Tip Guide with the key stuff hi-lighted in red:

Every blogger’s dream should be to get their blog published by the Huffington Post.” So says Huff Post signature blogger and bestselling writer, Garry Rodgers, who gives you 21 Proven Tips on how to get your blogs published on the Huff.
Serious bloggers know the Huffington Post is the world’s largest blog site. Getting published on the HuffPost is a significant badge of achievement — it’s the gold standard of blogging — social approval by a major media corporation that your work meets its mark of excellence. You just can’t buy this type of exposure.
As a blogger, you have something to say and you want to hear what others say back. If you have quality content — and that’s the key — you’ll want to say it on the Huffington Post.
“But how in the world do I ever get noticed?” you ask.
Well, it might not be easy, but it can be done. And it’s done by applying these 21 Tips On How To Blog For The Huffington Post in a holistic approach. In other words, applying these tips on publishing and journalism in an overall, systematic manner.
It’s also about building your platform — your brand and your profile. In this guide, Garry Rodgers gives you proven advice on elevating your platform and getting noticed by Huffington Post editors.
This guide is a primer for the more extensive book How To Blog For The Huffington Post — 101 Proven Tips for Getting Published on the Huff, also by Garry Rodgers, and is laid out in six clear, progressive sections:
SECTION ONE — UNDERSTANDING THE HUFFINGTON POST CULTURE
SECTION TWO — WRITING HUFFINGTON POST PUBLISHABLE BLOGS
SECTION THREE — BUILD A HUFFINGTON POST BLOGGER PLATFORM
SECTION FOUR — GETTING NOTICED BY THE HUFFINGTON POST
SECTION FIVE — PITCHING TO THE HUFFINGTON POST
SECTION SIX — LINKS TO RESOURCES
Can it happen to you? Garry Rodgers can’t promise anything, but shares everything he knows about improving your chances of being noticed by a Huffington Post editor.
How To Blog For The Huffington Post — 21 Proven Tips For Getting Published on the Huff contains basic information about the mechanics of writing and publishing blogs for the Huffington Post, as well as priming you for the advanced work 101 Tips for Getting Published on the Huff. If you work these professional blogging tips — and do the work — they’ll pay off in a way that’s so, so worth it.

B12While Amazon doesn’t care about what your message says or how it looks, your product searcher sure does. This is why it’s vital to set up the description with HTML (Hyper Text Markup Language) coding by using bolds, italics, quotations, lists, headings, subtitles, paragraph structure and so on.

Here’s the bad news…

As my internet buddy, Johnny B. Truant, says, “Amazon’s dashboard sucks big, hairy donkey balls” and he’s right. Amazon’s little window for your description will accept 4,000 characters but it won’t do the HTML for you. If you try to cut & paste a nice italicized and bolded description from Word, it’ll just show up as Plain-Jane on your Amazon product page.

There’re two ways around this:

One is you can learn HTML coding and do all the <b><i><p> stuff yourself and it isn’t that hard. Susanne tells you how in her course and she has a pdf cheat-sheet for the universal HTML codes.

B13Susanne also refers you to a cool, free tool called the Amazon Book Description Generator that I used. Click Here

It’s very effective, but be aware of two things. You can’t input from Word with bold and italics already done or you’ll become very frustrated. Secondly, Amazon allows you 4,000 characters which include the HTML characters. If you write 4,000 characters in Word and then use the Generator to add your HTML, Amazon’s donkey-balls box will chop you short. So, depending on how much HTML you want to add, you need to write about 3,200 characters in Word.

Be sure to use as many of the 4,000 allowed spaces as you can. Even if your perspective reader doesn’t absorb them all, the extra words and phrases add up to discoverability through SEO. Also, don’t just write your description to favor your key elements. It still has to flow for your reader as it’s the ambassador of your material that should make the reader “Look Inside”.

3. Category Selection

B15It’s critical to slot your book in the proper BISAC (Book Industry Standards & Communications) category. This is not something Amazon invented. It’s universal, but you need to understand the primary and secondary categories.

This, too, takes a lot of time to find the right slots that have the balance of the most traffic and the least competition. Susanne recommends using the KDSPY but, because I was doing this venture as an experiment in free, I selected my categories manually—making lists until I got what I thought were the right ones.

Here’s how I did it:

B14Again go to the Amazon.COM Kindle Department and look at the categories in the left sidebar. Beside each, you’ll see a numeric figure in brackets which lists the amount of publications in that slot. You have to play around with the sub-categories until you find a fitting place with a relatively low number to compete with. Be aware that Amazon only allows you two entries so you want to make sure you get the proper, relevant ones and not go off into some obscure shelf that no one visits.

As with key material and product description, balance is important.

Here’re the two categories that I selected for the 21 Tips Guide:

REFERENCE > LANGUAGE ARTS & DISCIPLINES > Journalism (3,245)

REFERENCE > LANGUAGE ARTS & DISCIPLINES > Publishing (4,498)

Now I went back and salted the product description with the category keywords ie – Journalism and Publishing. This is vital to complete a loop for SEO.

This system sent How To Blog For The Huffington Post—21 Proven Tips for Getting Published on the Huff to the #1 spot in Journalism on all four of the English-speaking stores; USA, UK, Australia, and Canada and it climbed to #3 in Publishing.

Huff Post #1 BS Screenshot

So was this a fluke? Did I just get lucky and surf a good wave? Or could I do it again?

I tried the same process with the 101 Tips Guide and used the same key material and categories, although I tweaked the product description to match.

Sure enough. It went to #1 in both Journalism and Publishing. Like, right away.

Huff Australia

Now I knew I was on to something. I then took my eBook Best of DyingWords—Provoking Thoughts on Life From a Retired Homicide Detective and Forensic Coroner and applied Susanne’s process using these keywords:

Blogging, Forensic Psychology, Philosophy, Health and Happiness, Self-Help Books, Positive Mental Attitude About Life, Think And Grow Rich

And I selected these categories:

BIOGRAPHIES > PROFESSIONALS & ACADEMICS > Philosophers (1349)

HEALTH, FITNESS & DIETING > PERSONAL HEALTH > Aging (1071)

This type of book required a completely different style of product description, but I used exactly the same salting technique. Click Here to read the product description.

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Best of DyingWords—Provoking Thoughts on Life From a Retired Homicide Detective and Forensic Coroner went right to #1 straight from the gate and, as I write this, it’s still in first place in both categories on all of Amazon’s English-speaking sites.

My Amazon author ranking also increased over 1,000% from the start of this experiment 🙂

It’s important to say I entered these three books in the KDPS (Kindle Direct Publishing Select) program and set them on a five-day free promotion. Within half a day, I noticed enormous leaps in their list placings and, within a day, all three went to #1 in their slots.

Now I can hear some of you saying “Wait a minute, Garry. Being at the top of a free list is not the same as selling on the paid list.”

B3Ah, no. I think it’s way better for a new book to climb the free charts because that’s what generates traffic, gains new readers, starts reviews, and links to your other products including your website and mailing list. It’s all about Discoverability and that, in my opinion, is the name of the game in internet writing. You have to give in order to receive. Once you give enough, you’ll get noticed. And this carries on into your paid rankings once the promo’s over. That’s as sure as the law of friggin’ gravity.

Beyond these three elements of optimizing your book’s appeal to Amazon’s search engine, I highly suspect something else is at play. From what I know about search engines, they like two things—fresh, active content and hyperlinks.

DyingWords Life Cover jpegIn the past two months. I’ve uploaded eight new products for sale on Amazon and I’ve internally hyperlinked them to each other and to their respective Amazon sales pages, as well as to many other internet pages.

I’m damned sure Amazon’s search engine recognizes this and—combined with properly-done key words/phrases, descriptions, and categories—it’s saying “Hey! We like this Garry Rodgers guy. He’s slammin’ us with fresh content and makes it easy for us to sell all kinds of stuff. Give this boy a front seat on the bus!

It’s worked for me—three books in a row—and it can work for you… if you want to Hit #1 on Amazon’s Bestseller List—Repeatedly.

*   *   *

If you’re serious about getting your Amazon products discovered, I highly recommend you take Susanne Lakin’s excellent online course Targeting Genre For Big Sales. Although I simplified the process in this post, there’s a lot more to it and Susanne’s tutoring is worth every penny of the regularly priced $397 online course.

And you can get a $100 (25%) discount on Targeting Genre For Big Sales till the end of April 2016 by using this DyingWords coupon TARGET44.  Click Here

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BTW – Here’s a little plug for my friends at Grammarly who contacted me to say thanks for mentioning their app in this post –

“I’ve been using the Grammarly app for six months and couldn’t live without it. Grammarly is far more than just a spelling, punctuation, and grammar tool. It’s like having my old English teacher standing over my shoulder. Like her, Grammarly teaches me to become a better writer.”

Check out Grammarly. It helped me to polish my product descriptions as well as my content and it’s partly responsible for my Amazon success. I highly recommend the Grammarly app!  Click Here