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DEVELOPING THE MILLION-SELLING INDIE AUTHOR MINDSET — WITH ADAM CROFT

Adam Croft is one of the world’s most successful independent authors. As an indie author, Adam is a remarkable example of the mindset required to build and maintain a self-publishing enterprise that’s sold well over a million books. Adam Croft has the distinction of holding the overall best-selling author spot on all of Amazon. That’s regardless of being indie, traditional published or what book genre or category Adam competed with. In fact, on recent charts, Adam Croft was #1. JK Rowling was #2.

Adam Croft predominately writes and publishes profitable crime thrillers and mysteries in the fiction department. Now, Adam’s ventured into non-fiction with his new release The Indie Author Mindset — How Changing Your Way of Thinking Can Transform Your Writing Career. In it, Adam Croft selflessly shares his secrets of what it takes to develop the million-selling author mindset. And, on the DyingWords blog, Adam gives followers his personal insight into The Indie Author Mindset.

Welcome back to DyingWords, Adam. I have to say you’ve made milestones in your indie author career since we met online four years ago. Not to say you weren’t already a successful author back in 2014, but something extradordinary’s happened since. What changed in your life to hurdle you over the million-selling mark?

In 2014, I was successful in that my writing was just about paying the bills. In an industry where the average income for a full-time writer is around $10,000 a year, even covering the bills can rightly be considered successful, as you say.

Mid-2015 I started to get serious about my writing. I’d been just about rumbling along for far too long and was desperate to take the next step and earn more money from my books. I discovered a few good non-fiction books around this time, as well as Mark Dawson’s Ads for Authors course. All of those things, plus my mind being in a good, receptive place to take on these new ideas, meant that everything came together for me at the right time and I had a huge shift in mindset—in the way I thought about my books, and that proved to be a great platform for moving forward in a huge way.

Adam, you open your book The Indie Author Mindset by discussing what self-publishing is and what self-publishing is not. Can you give us a recap on that?

Yeah, that chapter is very different from the rest of the book, but it was something that needed saying. The whole purpose of The Indie Author Mindset was to try and address the base issues that most writers have—or certainly those writers who are struggling to make headway. Although the specific issues and symptoms are different, 95% of the time the actual core problem is mindset.

But there’s the other percentage of authors whose problems aren’t anything to do with that. I regularly get emails from writers who’ve paid someone to publish their books for them (vanity publishing, not self-publishing) and have handed over their rights to a company who, unsurprisingly, have done nothing for them. One writer told me he’d given over £20,000 (around $28,000 US) to a company to publish his book. He was stunned when I told him that a) self-publishing is free, and b) a publisher should be paying HIM £20,000 to publish his book.

There’s just so much misinformation and rubbish out there. A lot of it is fairly harmless and will only result in authors wasting their time and effort—that’s the bulk of what I go into in the book. But there’s an undercurrent of these absolute scamsters who exist solely to exploit authors, and I was keen to get straight to the point on that to help as many writers as possible avoid them. I hate seeing people exploited, especially when it’s something they can easily do themselves for free, or let someone else do and get paid in return for it.

You speak a lot about professionalism. What’s your definition of professionalism, and how does this apply to an indie author’s mindset?

This is a question I ask myself in the book. The Oxford English Dictionary has two definitions: one refers to something being your main paid occupation, and the other states you only have to be competent and capable of doing said thing. Even the OED can’t come to a definition which doesn’t contract itself.

For me, professionalism is less about money and more about attitude—or mindset. Again, everything comes back to mindset. It’s about treating your writing like you would any other job, turning up on time and getting the work done. It’s about giving your books and your career the respect they deserve, and the respect you want your readers and potential readers to give them.

Many writers never cross the line between being hobbyists and dedicated full-time authors. What’s the difference between the mindset of part-timers and those who commit to making their writing a financial success?

It’s the professional mindset you mentioned a moment ago. It’s quite literally a shift in attitude from ‘this is my hobby’ to ‘this is what I do’. Whatever your main job is (or was, if you don’t currently have one), you need to treat your writing in the same way.

People who’ve run small businesses tend to ‘get’ this much more easily. I’m one of them, and I think having that background was a great help to me. It did take me five years to realise that I could—and absolutely should—take that attitude and experience into my writing career, though.

I like your quote in The Indie Author Mindset that says “Being a writer is not something that happens to you. It’s something you make happen.” Can you elaborate on how you made it happen?

As writers, we’re always told to make sure we write in the active, not passive voice. People do things—things don’t happen to them. The same goes for your writing career. You can’t expect success and good fortune to turn up on your doorstep. They won’t.

There’s a famous sportsperson—I don’t remember who—who was being interviewed and the interviewer mentioned the huge amount of luck and good fortune they’ve had in being so successful. Said sportsperson replied along the lines of ‘Yes, the harder I work the luckier I get’. No-one’s hanging around for you. You’ve got to jump on the train or get left behind.

Perfection. Many authors beat themselves to death with writes, re-writes and more re-writes while trying to achieve perfection. Is there such a thing as perfection, or does there come a point where close enough is good enough and you just ship it?

There is absolutely no possible way of attaining perfection in any form of art. Too many people beat themselves up over trying to attain the unattainable.

Objectively speaking, there is no such thing as a good book. Subjectively, of course, we all love some books and hate others. Same with art, TV shows, movies and just about any other form of art or creative endeavour. I hate Star Wars. Does that mean it’s a dreadful film franchise? No. I’m seriously outnumbered. It doesn’t appeal to me, but it clearly does to millions of others. It would be incredibly arrogant of me to call Star Wars objectively bad.

I can’t stand Shakespeare, either. But again, I realise it’s me who’s missing something. I wouldn’t be so arrogant as to assume that everyone who likes Shakespeare is deluded and mad (even though they are).

The point is that for every piece of creative work, there is someone who thinks it’s absolutely perfect, someone who thinks it’s the most dreadful thing ever created and a million other people somewhere on the spectrum between. It’s irrelevant which one you are—you are not the moral arbiter of good art. No-one is. So just get the book written, get it out there, accept that there’ll be a whole spectrum of lovers and haters and move on with the next book. Anything else is self-defeating and likely to eat you up from within.

Production. What’s your process for being productive and proficient in both creativity and business?

I don’t really have much choice. I’ve got a family to feed and an ever-increasing inbox. I’ve just got to sit down and get on with it. No-one else is going to do it for me.

Put it this way: 95% of writers procrastinate, dither and are generally quite unproductive. If you can sit down and bash out a thousand or two thousand words a day, clear your inbox and have a good stab at your to-do list, you’re easily in the top few percent of the industry. Sooner or later that will put you in an extremely fortunate position.

Dealing with doubt. I think all writers—myself for sure—encounter self-doubt with their work. Do you buy into the so-called “imposter syndrome”, and what should a writer do about overcoming self-doubt?

Absolutely I do. I have it myself. The more success I have, the surer I am that at some point someone’s going to find out I’m a massive fraud.

I’ve thought about this a lot, and I think the only real way to combat it is to accept that it’s a part of you, but don’t let it win. Like any bully, if you ignore it it’ll go away. Don’t feed the trolls, as they say.

Some of the most successful writers I know are the ones plagued with the most self-doubt. Self-doubt has nothing to do with success, money or achievement. It will ALWAYS be there. So accept it, refuse to give in to it and move forward regardless.

You’ve got a section in The Indie Author Mindset about the power of others. What’s your view on who to listen to, and who not to listen to?

Quite simply, it’s a case of doing a bit of research. There are hundreds of websites, books and resources out there. Lots of people somehow feel qualified to teach others how to write and publish despite having only written one book and sold a few hundred copies.

Personally, I want to learn from people who’ve been there and done it, not from people who are barely any further along the line than me. There are too many people who either follow the old adage of ‘keeping one lesson ahead of the pupil’ or, worse, make things up or hash together strategies based on what they assume should work, rather than experimenting to find out what does work.

As an indie author/self-publisher, you obviously can’t do it all yourself. What work do you personally take on? What do you delegate or sub-out?

The answer to the first part of that question is ‘too much’. My wife works with me and tends to handle the business side of things. She does the bookkeeping, spreadsheet tracking, background stuff for promos and all of the ‘back office’ stuff. Anything front-facing is me. I reply to all reader emails personally, help other authors, participate in online discussions, set up and run my ads and marketing activities—and occasionally get time to write some books.

Do you ever become overwhelmed? With so much on your professional and personal plate, how do you avoid burnout? After all, you have a young family as well as a thriving business.

All the time. But I also realise that won’t do me any good. At the moment I’m two-thirds of the way through my next psychological thriller, which I hope will be even more successful than HER LAST TOMORROW and TELL ME I’M WRONG. I’ve got high hopes for it and am writing 2,000 words a day towards it.

I’m also battling against an inbox which I can’t ever get below 100+ unread emails, producing a weekly podcast, directing a theatre production for November and doing 2-3 podcast or radio interviews a day. 16-hour days are perfectly normal for me at the moment. The only saving grace is that my wife and I both work from home, so I can at least be in the same house as my son, even if I don’t get to spend a fraction of the amount of time with him as I’d like.

I really admire and respect your visionary mindset, Adam. Can you share your views about short-term vs long-term thinking?

Put simply, it’s all about long-term thinking. We’re often blinkered and worried about daily sales or instant impact. Business doesn’t work like that. For instance, I have a couple of books that earn me maybe £5-6 a day. Certainly not life-changing. But they do that every day and have done for eight years or so. That £5-6 a day is now almost £20,000, and they still earn money every day, despite me having done no work on them for eight years.

If you expect instant (or even quick) results in this business, you’re going to be disappointed. There’s no other way of putting it. Even my ‘overnight success’ was my ninth book and my sixth year of publishing.

Let’s talk about the dreaded marketing end of being an indie author. I realize The Indie Author Mindset is really about the mental end of being a commercial writing success rather than the production end, but can you give us a basic formula for what works in today’s book distribution and marketing?

No, because there isn’t one. Different things work for different people. There are far too many variables to say that any one thing will work for everyone. That’s why you need to find an approach which works for you. It’s also why I didn’t go into any specifics about marketing strategies or tactics in The Indie Author Mindset. It would be disingenuous of me to try and sell a book off the back of things which I know won’t work for 90% of authors.

Your big run-away novel was Her Last Tomorrow followed by Only The Truth, In Her Image and Tell Me I’m Wrong. These stories have been huge commercial successes, and I can only imagine what’s coming next. Was there a particular catalyst that sent these books to the top? If so, what was the tipping point?

My two biggest sellers to date are HER LAST TOMORROW and TELL ME I’M WRONG. The latter overtook HER LAST TOMORROW as my biggest-selling book a few weeks ago, after only six months on sale.

Both books are domestic psychological thrillers with extremely compelling hooks (Could you murder your wife to save your daughter?/What if you discovered your husband was a serial killer?). That approach works for me. It won’t work for everyone. I know lots of people have tried to emulate it and use the same strategy, and it doesn’t work for them. Their audience might not respond to that sort of hook. Mine does. I think there’s a more specific recipe and set of reasons behind it, and I’m going to try and replicate it with my next book. If I’m right, that book should be a huge success too. I’m putting my cards on the table here! Fingers crossed…

In The Indie Author Mindset, you talk about three inseparable and crucial parts to commercial writing success—the author, the publisher and the businessperson. Do you mind elaborating on these important parts of mindset?

When you’re an indie author, you need to wear many hats. Those are the main three, but I also find myself having to be a strategist, broadcaster, customer services assistant and many other different roles.

Being flexible and adaptable is key—not only to having to switch between different personas and job titles, but in order to keep up with a fast-moving industry and ensure you’re able to adapt to the changing landscape.

Besides reading, re-reading and making notes on The Indie Author Mindset, I also listened to your interview on Mark Dawson’s Self Publishing podcast. You make an extremely important distinction between business expenses and business investment. Can you talk a bit about this, as well as how you parlay profits into investments?

Too often we think about things as expenses. I hear so many authors saying how they went for a $50 book cover because $400 was too much to spend. They’re missing the point entirely. That $50 cover will be nowhere near as good as the $400 one. Everyone knows that. Even they know that. It might be eight times cheaper, but I can guarantee their sales will be eight times lower than they would be with the better cover. This is an investment, not an expense. Putting the money in now will reap rewards for years to come, and you’ll make your investment back many times over.

Too many authors expect to be able to do things on a shoestring and as cheaply as possible, which shows an extraordinary lack of respect for themselves, their books and their readers. Why should a reader take a chance on a new author and part with their hard-earned money when even the author herself won’t put her money where her mouth is?

You also touch on marketing/advertising, publishing wide and developing multiple income streams in The Indie Author Mindset. I won’t ask you to detail what works for you, Adam. Rather, I urge all authors to read your new book and absorb your wisdom. However, can you say a few words about branding?

This is another aspect of marketing. We get obsessed about needing a direct and measurable profit. But marketing and advertising just don’t work like that. No other industry or business expects to measure a direct ROI on advertising spend. It goes wider than that.

Do you think Coca Cola run a TV ad then look at how many bottles of Coke they sold directly off the back of it? Of course they don’t. It’s about branding, having their name seen rather than their competitors’. It’s about keeping in the minds of their potential customers, so next time they’re ready to buy a bottle of soft drink it’s them they choose.

Just an observation here—even though your new non-fiction release is called The Indie Author Mindset, the mass of information inside seems applicable to traditionally published writers as well. What will traditionally published authors learn?

It will, because the lines are now blurred more than ever. Even traditionally published authors are expected to do their own marketing and PR. No-one’s immune from that, so trad’s no longer the ‘easy’ route it once was. Trust me, I’ve been there.

I think this just highlights the fact that the difference between indie and trad publishing is nowhere near as big as people think. It’s the same machine, the same monster. As an indie author, you aren’t an author without a publisher—you’re an author who IS the publisher. The only difference in trad is that the two are separated a little more, although, as I mentioned above, even that small distinction is quickly disappearing.

I can’t let you go without expanding on how important it is for commercial authors to track sales and distribution data. What do you recommend writers do in order to know how we’re performing and formulate a marketing plan?

Track everything. Use AK Report or Book Report to track your KDP data, get the rest directly from the distributors. Track your advertising spend. Look for trends and interesting stuff in the data. You might be surprised by what works.

Test everything. Again, you’ll be amazed and what works and what doesn’t work. Just because you like a graphic or an image or a piece of copy, your audience won’t necessarily take to it at all. In fact, they almost certainly won’t. My best ads and best-performing graphics have all been ones I’ve hated. The ones I like don’t do well. I clearly have very different tastes from my audience, and that’s the same for most writers. Separate yourself from the work and do what readers want, not what you want. It’s rare the two are the same.

Finally, Adam, over the years you’ve met and interacted with many writers. If you had one piece of advice to leave us with—based on your experience and success—what would it be?

I always give six words in this situation: Arse on chair, fingers on keyboard.

Of all the marketing strategies and techniques, of all the ways you can spend your day trying to boost your book sales, the only thing guaranteed to move your career forward and increase your sales is writing more books.

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My sincere thanks to indie author and million-selling writer Adam Croft for his time and generosity in stopping by DyingWords to talk about his new release, The Indie Author Mindset. This concise and easy-to-absorb book was the kick-in-the-arse motivation I needed at this point in my writing career. It’s re-affirmed that hard work, dedication and positive mindset are the key principles behind making commercial writing lucrative and mentally rewarding. It also helps to have a good heap of talent like Adam Croft has. Here’s my Amazon review of The Indie Author Mindset.

Amazon Description for The Indie Author Mindset

Do you want to sell more books and earn a good living from your fiction?

Discover how to change your way of thinking and revolutionize your writing career.

Are you struggling to take your author career on to the next stage? Do you wish you could sell huge numbers of books and make a good income for you and your family? Before he learned to change his mindset, Adam Croft’s fiction books earned him around $30 a day. But, after developing the indie author mindset, he was earning $3,500 a day within a matter of weeks.

The Indie Author Mindset shows you how simply changing your way of thinking about your writing business can revolutionize your career. Using Adam’s personal experiences and examples, you’ll be able to think differently about the business side of your writing career and lay down the foundations for long-term success.

In The Indie Author Mindset, you’ll discover:

How to decide who to listen to — and who not to listen to

  • How to unlock the power of residuals
  • How to create more than half a dozen income streams from one book
  • Lessons and advice from Bryan Cohen, David Gaughran, Brian Meeks and Mark Dawson
  • Why almost every writer misunderstands profit and is doing advertising wrong
  • And much, much more!

This life-changing book is the motivational kick-up-the-backside all authors need. If you like a non-fiction book with a personal touch, practical tips you can apply every day and all the motivation you need to kick your career on to the next stage, The Indie Author Mindset is for you.

Adam Croft’s Biography

With more than 1.5 million books sold to date, Adam Croft is one of the most successful independently published authors in the world, and one of the biggest selling authors of the past few years.

His 2015 worldwide bestseller Her Last Tomorrow sold more than 150,000 copies across all platforms and became one of the bestselling books of the year, reaching the top 10 in the overall Amazon Kindle chart and peaking at number 12 in the combined paperback fiction and non-fiction chart.

In 2016, the Knight & Culverhouse Box Set reached storewide number 1 in Canada, knocking J.K. Rowling’s Harry Potter and the Cursed Child off the top spot only weeks after Her Last Tomorrow was also number 1 in Canada.

During the summer of 2016, two of Adam’s books hit the USA Today bestseller list only weeks apart, making them two of the most-purchased books in the United States over the summer.

In February 2017, Only The Truth became a worldwide bestseller, reaching storewide number 1 at both Amazon US and Amazon UK, making it the bestselling book in the world at that moment in time. The same day, Amazon’s overall Author Rankings placed Adam as the most widely read author in the world, with J.K. Rowling in second place.

Adam has been featured on BBC television, BBC Radio 4, BBC Radio 5 Live, the BBC World Service, The Guardian, The Huffington Post, The Bookseller and a number of other news and media outlets.

In March 2018, Adam was conferred as an Honorary Doctor of Arts, the highest academic qualification in the UK, by the University of Bedfordshire in recognition of his achievements.

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Visit Adam Croft’s Website at  AdamCroft.net

Connect with Adam Croft on Facebook

Follow Adam Croft on Twitter

Here are links to two other Adam Croft posts on DyingWords.net:

The Tipping Point For Best Selling Authors

The Mystery Novel And Human Fascination With Death

Update: February 2019 – Adam’s Croft’s sequel to The Indie Author Mindset titled The Indie Author Checklist is now available on all internet book outlets. It’s a must-read for anyone serious about their writing career. Available in Ebook, print & audio. I highly recommend it!

SECRETS OF WRITING BESTSELLING CRIME THRILLERS WITH SUE COLETTA

Every once in a while a bright star emerges—no matter what writing galaxy you’re in. But, they’re never overnight stellars. They’re self-made products with years in craft study, committed practice, unswerving belief in themselves, refusal to give up and respectful networking with humble appreciation. And a few have God-given talent. They make it all work. That’s the secret successful combination bestselling author Sue Coletta tells you about in her travel toward the top of the crime thriller genre.

I met Sue Coletta three years ago—just before her first published book. Sue shipped me a draft of MARRED for my thoughts. I was a page in and stopped. I backed up. Read it again. And I thought, My God! Can this writer write! Today, Sue and I are professional colleagues and personal friends. I watch her progress with awe.

In a short span, Sue Coletta’s produced five fantastic novels and several stand-alones. She’s slain story structure, captured book marketing and mastered social media. Through her plotting, penning and promoting, Sue’s stayed down-to-earth and kept her wicked sense of humor. And despite demands, Sue Coletta still makes time to selflessly share her secrets of writing bestselling crime thrillers—Sue was silly enough to drop in for a DyingWords chat.

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Hey, Sue! Great having you back in the DyingWords shack. *locks door* What a coincidence—it happens to jive with the release of your new crime thriller, SCATHED, the Grafton County Series, Book #3. I just finished a non-stop SCATHED read, and I gotta say, “Wow!” I didn’t think it possible to exceed your other novels, but you’re becoming a better writer all the time. *disconnects phone* Tell us about SCATHED. *draws curtains* What’s in it? How’d it come to be?

What’s SCATHED about?

On a picturesque fall morning in Grafton County, New Hampshire, a brutal murder rocks the small town of Alexandria. In the backyard of a weekend getaway cabin, a dead woman is posed in red-satin, with two full-bloomed roses in place of eyes.

In her hand she holds a mysterious envelope addressed to Sheriff Niko Quintano. Inside, Paradox vows to kill again if his riddle isn’t solved within 24 hours.

With so little time and not enough manpower, Niko asks his wife for help. But Crime Writer Sage Quintano is dealing with her own private nightmare. Not only did she find massive amounts of blood on the mountain where she and her family reside, but a phone call from the past threatens her future—the creepy mechanical voice of John Doe, the serial killer who murdered her twin sister.

Together, can Niko and Sage solve the riddle in time to save the next victim? Or will the killer win this deadly game of survival?

—   —   —

The book description doesn’t match the initial story idea. It all started with the Tim McGraw song, “Live Like You Were Dying.” All writers have a weird and wonderful way of coming up with story ideas. This post gives readers a peek into my thought process for SCATHED. Which made perfect sense to me at the time. Not sure anyone who reads the post would agree, but it all worked out in the end.

You flesh your characters so well. In SCATHED, you put Sage and Niko through the wringer, and Paradox is quite the enigma. Your plotting is outstanding. I’m not going to do a spoiler alert about the finale, but I did not see that coming. How do you do such a good job of character and plot building?

I studied story structure for years, and I put that knowledge to work. Here’s a quick overview of the milestones all stories must hit in order to work, regardless of genre …

Hook: Open the novel with a bang. In other words, hook the reader and don’t let go. Force them to flip the page, then the next, and the next after that. The hook is something that creates a question the reader wants answered; doesn’t need context with protagonist’s needs or stakes.

Inciting Incident (optional, but I include it): Game-changing event occurring during Part 1, often leading to a decision at the First Plot Point.

First Plot Point (20% – 25% into the novel): The most important moment in the story, because it kicks off the quest. Something forces the protagonist to act.

First Pinch Point (about 37.5% into the novel): Reminder of the story’s antagonist, not filtered by narrative or protagonist’s description, but directly visible to the reader.

Midpoint (at 50%): New information or awareness that changes the experience or understanding of context for the protagonist and/or reader; a catalyst activating new decisions/actions.

Second Pinch Point (at roughly 62.5%): Reminder of the story’s antagonist, as the antagonist ups the game against the protagonist’s attacks.

All is Lost Moment (optional): A slower paced, all-hope-is-lost lull before the Second Plot Point, where the protagonist feels gutted.

Second Plot Point (placed at 75%): The final injection of new information into the story (doesn’t need to be fully understood by the protagonist yet); protagonist’s quest is accelerated.

As for characterization, the best advice I can give is to slip into your character’s skin. Know your character as well as yourself, then ask three questions …

What’s their public persona? (1st dimension of character; the face they show to the world)

How do they act with friends and family? (2nd dimension of character; the face they show to those closest to them)

If they were trapped in a movie theatre during a fire, would they elbow their way through the crowd, or would they help others escape the blaze? (3rd dimension of character; their true character — who they are when the shit hits the fan.)

This is called the three dimensions of character. By fleshing out these questions, we’re able to create living, breathing human beings, with hopes, fears, worldviews, religious beliefs, phobias, dreams, plans for the future, etc. We don’t show all these things of course, but we should still know the answers. I even listen to their favorite music to help get into character.

No doubt you’ve got a Grafton County Series #4 in mind. What’s happening on that front?

Book 4 is all planned out. It’s sitting on the back burner to cool while I finish writing Silent Mayhem, Mayhem Series, Book 3.

Okay. Let’s talk shop, and hear some crafty wisdom from crime writer Sue Coletta. I know you’re a big plotster rather than a pantster. Tell us about your story structure philosophy.

Whoops. Jumped the gun on this question. It’s answered above.

“Point of View”. We could go on all day about POV techniques. I see you used two POVs in SCATHED. Sage Qunitano, your protagonist, is in 1st, and the other POV characters are in 3rd. How did you get the combination to work so well?

Point of View is another style choice. I’ve always written my stories with dueling protagonists, so it’s become second nature. The main squeeze, so to speak, I write in 1st person. The others I write in deep 3rd. How do I get the combination to work? Practice makes perfect. Hahaha.

Okay, serious answer… By narrowing my focus to one POV character per scene — which is a writing “rule” — I experience their surroundings as if I’m inside their body. Anything they can’t hear, see, taste, smell, feel, must go. No exceptions. When we ground the reader in the character’s point of view, it doesn’t matter if we write in 1st, 2nd, 3rd, or a combination of all three. They’ll go along for the ride.

While we’re on the POV subject, you use a lot of what’s called “Deep Point of View”. Tell us how you pull that off.

Asked and answered, Your Honor.

What’s your thoughts about how important “Show vs Tell” is? After all, most people would say you actually tell a story rather than show it.

Actually, we show and tell a story. Showing comes into play when we write from one character’s perspective and only one character’s perspective per scene. A new scene means we can switch to a different character’s perspective as long as we remain consistent. I should add, it’s best not to have too many POV characters to avoid confusion. I usually limit mine to three, rotating the POV characters between chapters to create a rhythm to the overall story.

Telling also has its place in a story. If we showed each and every detail, the final page count would grow exponentially. Let’s say we need to transition through time. After all, if nothing interesting happens, then there’s no need to bore the reader.

Example: Three hours later, I was on my knees in the driveway, scrubbing blood off the bumper of my 1967 Corvette.

Voice. I think your voice is so strong in your writing. How would you describe “Voice”, and how do you know when you’ve found it?

*blush* Thank you. Voice is one of those elusive things that’s almost impossible to define. A writer’s voice is as unique as their fingerprints. Voice is the combination of syntax, diction, punctuation, dialogue, sentence rhythm, and character development across their entire body of work. Just as a flute doesn’t sound like a clarinet, neither does one writer from another.

But it’s more than that.

By remaining true to our characters in dialogue as well as in the narrative, by our use of syntax, diction, punctuation, dialogue, pace, and sentence rhythm, combined with our ability to write beyond our comfort level and share our demons, our past, our life experience as a whole, by writing “in the zone” with authenticity and honesty throughout our career, with consistency, by daring to reach into the darkest recesses of our soul and spill our darkest fears, joy, sorrow, pain, hopes and dreams on the page, our distinct writing voice blossoms. Thus, voice is an extension of our truest self.

How about the black cloud of “Head-Hopping”? Does the average reader really recognize it, or is head-hopping one of those rules that gurus, rather than writers, preach?

It depends on if we’re talking true head-hopping or an omniscient POV. Which is an important distinction, I think. Head-hopping causes confusion, because the reader doesn’t know whose head they’re in half the time. With an omniscient POV, the character who’s thinking, hearing, seeing, smelling, feeling, is clear. Years ago, I went to a Mystery Writers of America conference and the class instructor insisted omniscient POV was the only way to tell the full story. Not true. There’s no right or wrong way to tell a story. Years ago, most writers used omniscient narrators, so I’m not about to critique the classics. I will say, writers do need to learn the “rules” of storytelling before we break them, though.

Head-hopping is problematic for several reasons …

  • It confuses the reader;
  • The storyline doesn’t focus on one character at a time;
  • Tends to go hand-in-hand with on-the-nose dialogue;
  • It distances the reader from the character;
  • Lacks emotion;
  • Often there’s author intrusion, where the author inserts facts that haven’t been unearthed in a natural way.

An omniscient narrator has two main problem areas …

  • It distances the reader from the character;
  • If not done well, it slips into head-hopping.

You effectively used a prologue in SCATHED. *Reader Alert* (Once you get to the end, you’ll see how important the SCATHED prologue is.) Like you, I’ve read all kinds of pros & cons about prologues. Personally, I have no problem with a good prologue like you used in SCATHED. What’s the trick or tricks to making a prologue effective?

Ah, prologues … I love ‘em. Here again, there are “rules” to follow so the reader doesn’t read the word “prologue” and think it’s all backstory. One of my favorite ways to use a prologue is called a jump cut or scene cut. The prologue starts a scene that takes place later in the story. Chapter One then backtracks — example: three days earlier — and the story unfolds. This device is effective, because the reader gets a peek at what’s in store for the protagonist. The anticipation is almost palpable as they flip pages, waiting to see how it all plays out.

Another great way to use a prologue is by showing the villain killing the first victim. By giving readers a peek at the antagonist and what he or she is capable of, they fear for the protagonist’s safety.

The final way to use a prologue is to show an event that occurred at a different place or time, but only if the past event impacts the present. An example of this is the prologue of MARRED, where I showed Sage and Niko at their baby’s funeral. It’s a gut-wrenching prologue, but it was important to show, as readers soon find out in Chapter One. For those who don’t understand what I mean, read the sample on Amazon.

Date & time prompts and sub-heads. SCATHED is full of them, and I like it. But, many writing wizards scathe others for using prompts. Your view is…?

The gurus say not to date your book, and I agree, unless the date impacts the story in some way. In MARRED, the date was an important factor. For this reason, in subsequent books in the series, I made the date important to the storyline in some way. For example, in SCATHED, the date shows why Sage is overly suspicious, because only months earlier (in CLEAVED) she fell victim to a vicious serial killer. A traumatic experience impacts not only the victim’s life but the victim’s family, as well. The passage of time needed to reflect that.

Now, I’ll always have to use dates in order to remain consistent throughout the Grafton County Series. The biggest problem I’ll face is how to age the dogs, Colt and Ruger. Ruger’s already of advanced age, and limps from arthritis in his wrist. Over time, climbing stairs became difficult for him. Showing the progression of the arthritis isn’t the problem. My biggest obstacle is myself. I adore Ruger — or as Sage calls him, Rugey. The thought of losing him kills me, so he may end up being the oldest living English Mastiff in history. 😉

In my Mayhem Series, I included a date line in Wings of Mayhem before my views changed. But the date wasn’t important to the series as a whole, so I didn’t include a date line in Blessed Mayhem or Silent Mayhem (which I’m still writing). Instead, I wrote, Tuesday, 10 p.m. (no month or year). I do the same with the new series I’m working on.

Pet words or tics. All of us are guilty of this and I make no apology. Something that jumped out in SCATHED was you used the word “hinky”. Where’d you get that? You been hanging around with a bunch of cops, or what? I tried to get away with “hinky’ once, and my editor made me change it to “kinky” — said no one would understand what I meant by “hinky”. But we die-hard crime writers know there’s a big difference. It’s like hinky is using a feather and kinky is using the whole f’n bird, right?

Hahahahahaha! I’d love to tell you a fascinating story behind that word choice, but there isn’t one. My parents used the word a lot — “there’s something hinky going on in that house” — and I’ve been known to toss it around as well, so “hinky” was a natural fit for Sage when a moving truck sputtered past her bedroom window after midnight.

Profanity. *Spoiler Alert* (If the F-Bomb offends you, SCATHED might not be your thing.) You’re no stranger to profanity but, it’s not like your use of profanity is flagrant or inappropriate. IMO, your dialogue is realistic for the genre and characters. Cops, crooks and writers swear all the time. In fact, one Sergeant I worked with made a perfectly grammatically correct sentence using a series of F’s with one conjunction and a noun. IYO, when is profanity acceptable?

Tough question! Dropping the F-bomb is a tricky subject. Like you, I portray my characters as real cops and real killers. To think a cop wouldn’t swear is ridiculous. That said, I do try to keep it to a minimum wherever possible. There isn’t much I can do about Deputy Frankie Campanelli. She’s her own woman. To censor her would ruin her characterization. Although I do try to offset her more colorful language with “effin’” or “frickin’.”

Sage rarely swears. She’s only dropped the F-bomb one time in all three books, and that happened in SCATHED. It wasn’t an easy decision, either, but I did it to show her level of frustration. The F-bomb acted as a slap across her husband’s face. When Niko heard his wife use the F-bomb, it forced him to pay attention.

Sex Scenes. Okay, you caught Frankie Campanelli in the act. What’s your take on writing appropriate sex scenes?

Oy. You had to go there. Thanks, buddy. Here’s my take on sex scenes. Sometimes you gotta do what you gotta do. If a sex scene fits with the storyline, crime writers can’t skip over it. But we can get in and out, so to speak, as quickly and painlessly as possible. Next question?

*blush* Ah, yeah, okay, so, ah, like we’ve covered the dirty stuff. Now let’s, let’s tackle some clean shit like… like editing and formatting. What’s your editing process? Who do you have help from? Is it ever okay to self-edit?

Confession time. I have no idea how to format for Kindle vs. print. That’s one of the reasons I wouldn’t be any good at self-publishing. In fact, didn’t you have to write me step-by-step instructions on how to format my 60 Ways to Murder guide in order for me to muddle through it? My publishers handle that aspect for my novels and novellas, thank God.

Self-editing? Absolutely! I’m an edit-as-I-go type of writer. Meaning, I start the day by editing what I wrote the day before. It may not be the popular choice, but I don’t believe our first draft needs to be a mess. Besides, I’d rather not rewrite a gazillion times before the manuscript is ready for submission.

After the initial draft, I use a few different tricks to search for typos and such.

  • Read the work out loud;
  • Change the format; meaning, change the Word doc to pdf and upload to the Kindle app. By changing the format, it tricks the eye to catch words we’d normally miss.
  • Change the font and point. I like to make the font so large that I don’t need to wear reading glasses. Some writers even change the color.

Even with self-editing, my editor catches things I’ve missed. Sometimes even the proofreader misses things as well, and a typo or two will end up in the final version. Eh, what can ya do? We’re only human.

Commas. For the life of me I can, never get comma use right. How about some tips? And, what’s your view of the Oxford/Serial comma?

For those who don’t know, let’s clarify what the Oxford comma is. When used in a list, the comma before the conjunction “and” is called the serial comma aka the Oxford comma or Harvard comma.

Example: The fair served fried dough, corndogs, ice cream, and watermelon. The comma before “and” is the serial comma aka Oxford or Harvard comma.

I’m a fan of the Oxford comma, because it leaves little confusion as to what the writer meant. The Elements of Style and The Chicago Manual of Style are both pro-Oxford comma. As far as I know, its use is also the industry standard. Well, that’s what my editors tell me anyway. As with most things writing, whether to use an Oxford comma is a style choice. The most important thing is consistency.

Comma Tips from a Crime Writer

I use that title because I don’t claim to know all the rules. Hence why we love our editors. Comma use comes naturally after a while, but it does take manuscripts full of red ink in order for the “rules” to sink in. At least it did for me.

For non-lists, add the Oxford comma if the phrase after the conjunction reflects an emotion or reaction. Example: The bear huffed, and I screamed.
Could we skip the comma before “and” and still be clear? Sure. But it reads better with the comma, by inserting a natural pause.
Leave it out when the subject is doing more than one thing. Example: The bear huffed and stomped the ground.
Gerund clauses at the beginning of a sentence need a comma. Example: Judging by his appearance, he didn’t sleep well last night.
Use a comma after an introductory phrase. Example: When he delivered the speech, he held his chin high.
After a clause that begins with “If.” Example: If I keep adding comma tips, this post will be nine pages long. Same rule applies to clauses that begin with “Because” and “Since.”
Add comma before “then.” Example: He read the post, then needed a nap.
Add comma after a phrase that begins with “After.” Example: After he woke from his afternoon nap, he added a shot of whiskey to his coffee.
Add comma before gerund clause. Example: She skipped past the school, whistling at the boys on the jungle gym.
Use a comma to offset a name or title for clarity. Name example: My landlord, Mr. Edwards, peeks through my bedroom window at night. Title example: I loved your new psychological thriller, SCATHED. J

Dialog Tags/Speech Attributes. Looking back through SCATHED, I don’t see many (or maybe any) dialogue tags. What’s your recommendation about how authors should mark who’s saying what?

I use dialogue tags only when I want to show how the character said something, i.e. “he warned.” I also use tags when I want to show how the POV character interpreted what someone else said.

Example from SCATHED

A switch clicked in my brain as the connection to the hacker became clear. In slow motion, I shielded my gaping mouth. “You don’t think—”

“No, I don’t,” he countered, reading my mind. “And neither should you.”

In the above example, “countered” indicates a quick response; “reading my mind” after the tag shows how Sage, the POV character of the scene, interpreted Niko’s response.

Otherwise, I prefer a body cue or inner dialogue. My advice is to mix it up. Too much of one or the other can ruin the story rhythm. Ultimately, it’s another style choice.

Also, my personal rule for rapid-fire dialogue between two people is to leave out the tag as well as the body cue. But, and this is important, we can’t go too long without either the tag or body cue, or we risk confusing the reader. (ß notice the serial comma before the last “or”? A comma is used because the phrase that follows is a reaction/emotion) To avoid confusion, my personal preference is three or four lines, tops.

Example of rapid-fire dialogue in SCATHED:

Mind whirling with endless possibilities, Niko raised his gaze to Dr. Gaines. [ßbody cue to ground the reader; with this one body cue it’s clear the conversation that follows will be between Niko and Dr. Gaines, with Niko speaking first] “Sorry. What?”

“I said, is the card an invitation of some sort?”

“You could say that, yeah.”

“To where, if I may ask?”

“Nowhere good, Doc. Nowhere good.”

Fonts. Maybe this is a self-pub choice or handled by your traditional publisher, but I noticed my ARC of SCATHED is printed in sans serif. I think most TPs get printed in a serif font like Times New Roman where many SPs have a sans serif font like Ariel. What say you on font effects?

Sorry. That’s out of my wheelhouse. My publisher decides, not me. Interesting question, though. I never noticed SPs had different fonts from TP books. Hmm, I wonder why. Let’s ask the Dying Words community to weigh in on this question. Do you prefer one font over another?

Covers. You have amazing covers thanks to the magnificent Elle J. Rossi (EJR Digital Art). What do you think makes for a great cover?

Isn’t she amazing? She’s done some awesome covers for you, as well.

I’ve learned a lot about covers through trial and error. Mostly, what not to do. For example, CLEAVED’s cover is one of my favorites, but the book doesn’t sell as well as the others at book signings. Why? Even if a reader is die-hard crime thriller fan, there’s something about blood on a cover that turns people off. Go figure.

Covers in a series need to resemble each other. At the same time, they need to be different enough from the other books in the series. This was a hard lesson to learn. Our view of the cover might not match the average reader’s view. The perfect example of this is Wings of Mayhem and Blessed Mayhem. To me, they’re very different covers, but because the colors match, many readers think they’re the same book. At signings, I need to point out that they aren’t. Ah, well. Live and learn.

The sweet spot is the Grafton County Series. Even with the blood on CLEAVED’s cover, a reader can tell right away that the books belong together, yet each cover is distinct.

And then there’s marketing. It strikes me that today, unless you’re a big established name, you’re responsible for your own marketing. What really pays off in book marketing and what’s a waste of time and money?

BookBub is the ultimate. Their email list is so huge that they guarantee a certain number of sales. It’s not cheap. There’s also no guarantee that you’ll score a featured deal. But if you do, it’s well worth the money.

ENT is another great site for sales.

I don’t bother with the nickel-and-dime sites. They’re cheap and sometimes they pay off, but the majority of the time we don’t make our investment back.

Facebook ads work, if you include detailed targeting. Same with BookBub ads, but I haven’t figured out the best way to target their audience. Their algorithm works differently than Facebook. I’ve heard good things about Amazon ads but haven’t tried them yet. Posting to Facebook groups is a PITA, but it’s free and sometimes works for sales. Personally, I limit my posting to Facebook groups so I don’t come off as a spammer. Three groups a couple times per week is enough, IMO. Same with Twitter. I leave a promo post pinned to my timeline, but I may only tweet it once a day. With all social media, we need to follow the 80/20 rule — 80% non-book related; 20% promo. I lean more toward 90/10.

If you have a large marketing budget, International Thriller Writers offers various advertising options, and recommends several crime magazines. Taking out an ad in your local paper works, too, especially if you’ve got a signing coming up in the area.

What can we expect from Sue Coletta in the future? Right now, you have the Mayhem Series and the Grafton County Series. Are you sticking with those books? Or have you some other shive up your sleeve?

I’ll continue to write both series. I’m also adding another series, which I’m really excited about. The series is set in Africa, specifically on the savannah. Can’t say more than that right now. I’d hate to ruin the surprise.

I recall you did some children’s writing some time ago. Ever think of doing true crime, non-fiction or even poetry? I tried poetry once, and it turned out as a limerick about a man from Nantucket that was too vulgar for even Chuck Wendig of Terrible Minds to run. What about doing some script or screenplay writing? Co-writing, maybe?

Over the winter I was offered a co-authored project, but honestly, I doubt I’ll be able to squeeze in another project this year. If Patterson asked, I may be more apt to clear my schedule.

While watching the wildlife play in my yard, I’ve written about nine children’s books in my head. Someday I’ll take the time to write the stories for my grandchildren. As for true crime, I’ve mulled over the possibility. Only time will tell.

I’m no poet, so that’s not in my future. I may do another non-fiction project, though.

Finally, where can DyingWords followers and others find your work?

Probably the best place is my website: https://suecoletta.com. From there, readers can choose their preferred format to fit any device, read samples of all my books, and/or request autographed paperbacks.

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Sue Coletta’s bio includes Member of Mystery Writers of America, Sisters in Crime, International Thriller Writers, and NH Writers Project, Sue Coletta is an award-winning, bestselling, multi-published crime writer. Sue’s also a proud member of the Kill Zone, an award-winning writing blog, where she posts every other Monday. In 2017, Feedspot honored her Murder Blog with the Top 50 Crime Blogs on the Net Award. She’s also the communications manager for the Serial Killer Project and Forensic Science and founder of #ACrimeChat on Twitter.

Join Sue’s Crime Lover’s Lounge and be the first to know about giveaways, contests, and have inside access to deleted scenes (when available). Your secret key code will unlock the virtual door. Or follow the blog. Either way, you’ll score two free killer reads!

Sue lives in northern New Hampshire with her husband, who deals with a crazy crime writer feeding circus peanuts to crows named Poe and Edgar (and family), her favorite squirrels, Shawnee and Monny, and a special chipmunk dubbed “Hip” for his enthusiasm and excited leaps each time he scores a peanut … “Hip, hip, hooray!” Under no circumstances can the other 11 chippies find out she plays favorites, or they may retaliate.

Get SCATHED, Sue Coletta’s newest crime thriller at Amazon

HOW TO WRITE A BOOK: JERRY B. JENKINS TELLS EVERYTHING IN 20 STEPS

Great stories—well told—really change the world. No one understands this better than Jerry B. Jenkins. Over 40 years, he’s authored story art. Jerry Jenkins’ messages have life-shifted millions because he speaks the truth—in fact and in fiction. An insatiable learner, Jerry’s passion for prose astonishingly rendered 186 books (and counting) including the best-selling Left Behind series. 21 of Jerry Jenkins’ books hit the New York Times bestseller list. 7 debuted at number one. Here, Jerry B. Jenkins tells you how to write a book in 20 steps.

Jerry Jenkins is a prolific writer—right across the spectrum. He’s written stand-alones, biographies, adult and children’s fiction as well as Christian education, devotion and documentary works. Jerry’s even penned mysteries and thrillers. Jerry Jenkins now devotes time to helping others improve their craft and realize full potential. He’s a mentor to many—a role model to all.

I was flattered—actually astonished—getting a recent unsolicited email from Jerry Jenkins’ marketing team. They recognized DyingWords as a credible blog and writing resource. We had a great exchange. This led to a mentoring inclusion in Jerry’s Writers Guild. It’s a phenomenal club with sound writing guidance and top resource people including personal online time with Jerry Jenkins. And Jerry graciously shared his newly-published writing guide as a DyingWords guest post.

Here’s Jerry B. Jenkins’ fascinating guide originally published on JerryJenkins.com. It’s called How to Write a Book: Everything You Need to Know in 20 Steps.

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So you want to write a book.

Becoming an author can change your life—not to mention give you the ability to impact thousands, even millions, of people. However, writing a book is no cakewalk. As a 21-time New York Times Bestselling author, I can tell you: It’s far easier to quit than to finish. When you run out of ideas, when your own message bores you, or when you become overwhelmed by the sheer scope of the task, you’re going to be tempted give up.

But what if you knew exactly:

  • Where to start…
  • What each step entails…
  • How to overcome fear, procrastination, and writer’s block…
  • And how to keep from feeling overwhelmed?

You can do this—and more quickly than you might think, because these days you have access to more writing tools than ever. The key is to follow a proven, straightforward, step-by-step plan. My goal here is to offer you that plan.

I’ve used the techniques I outline below to write more than 180 books (including the Left Behind series) over the past 40 years. Yes, I realize averaging over four books per year is more than you may have thought humanly possible. But trust me—with a reliable blueprint, you can get unstuck and finish your book. This is my personal approach to how to write a book. I’m confident you’ll find something here that can change the game for you. So, let’s jump in.

Part One: Before You Begin

You’ll never regret—in fact, you’ll thank yourself later—for investing the time necessary to prepare for such a monumental task. You wouldn’t set out to cut down a huge grove of trees with just an axe. You’d need a chain saw, perhaps more than one. Something to keep them sharp. Enough fuel to keep them running. You get the picture. Don’t shortcut this foundational part of the process.

1. Establish your writing space

To write your book, you don’t need a sanctuary. In fact, I started my career on my couch facing a typewriter perched on a plank of wood suspended by two kitchen chairs.

What were you saying about your setup again? We do what we have to do. And those early days on that sagging couch were among the most productive of my career. Naturally, the nicer and more comfortable and private you can make your writing lair (I call mine my cave), the better. (If you dedicate a room solely to your writing, you can even write off a portion of your home mortgage, taxes, and insurance proportionate to that space.)

Real writers can write anywhere. Some write in restaurants and coffee shops. My first fulltime job was at a newspaper where 40 of us clacked away on manual typewriters in one big room—no cubicles, no partitions, conversations hollered over the din, most of my colleagues smoking, teletype machines clattering. Cut your writing teeth in an environment like that, and anywhere else seems glorious.

2. Assemble your writing tools.

In the newspaper business, there was no time to handwrite our stuff and then type it for the layout guys. So I have always written at a keyboard. Most authors do, though some handwrite their first drafts and then keyboard them onto a computer or pay someone to do that.

No publisher I know would even consider a typewritten manuscript, let alone one submitted in handwriting. The publishing industry runs on Microsoft Word, so you’ll need to submit Word document files. Whether you prefer a Mac or a PC, both will produce the kinds of files you need.

And if you’re looking for a muscle-bound electronic organizing system, you can’t do better than Scrivener. It works well on both PCs and Macs, and it nicely interacts with Word files.

Just remember, Scrivener has a steep learning curve, so familiarize yourself with it before you start writing. Scrivener users know that taking the time to learn the basics is well worth it.

So, what else do you need? If you are one who handwrites your first drafts, don’t scrimp on paper, pencils, or erasers. Don’t shortchange yourself on a computer either. Even if someone else is keyboarding for you, you’ll need a computer for research and for communicating with potential agents, editors, publishers. Get the best computer you can afford, the latest, the one with the most capacity and speed.

Try to imagine everything you’re going to need in addition to your desk or table, so you can equip yourself in advance and don’t have to keep interrupting your work to find things like:

  • Staplers
  • Paper clips
  • Rulers
  • Pencil holders
  • Pencil sharpeners
  • Note pads
  • Printing paper
  • Paperweight
  • Tape dispensers
  • Cork or bulletin boards
  • Clocks
  • Bookends
  • Reference works
  • Space heaters
  • Fans
  • Lamps
  • Beverage mugs
  • Napkins
  • Tissues
  • You name it

Last, but most crucial, get the best, most ergonomic chair you can afford. If I were to start my career again with that typewriter on a plank, I would not sit on that couch. I’d grab another straight-backed kitchen chair or something similar and be proactive about my posture and maintaining a healthy spine. There’s nothing worse than trying to be creative and immerse yourself in writing while you’re in agony. The chair I work in today cost more than my first car!

If you’ve never used some of the items I listed above and can’t imagine needing them, fine. But make a list of everything you know you’ll need so when the actual writing begins, you’re already equipped. As you grow as a writer and actually start making money at it, you can keep upgrading your writing space. Where I work now is light years from where I started. But the point is, I didn’t wait to start writing until I could have a great spot in which to do it.

3. Break the project into small pieces.

Writing a book feels like a colossal project because it is! But your manuscript will be made up of many small parts. An old adage says that the way to eat an elephant is one bite at a time. Try to get your mind off your book as a 400-or-so-page monstrosity. It can’t be written all at once any more than that proverbial elephant could be eaten in a single sitting.

See your book for what it is: a manuscript made up of sentences, paragraphs, pages. Those pages will begin to add up, and though after a week you may have barely accumulated double digits, a few months down the road you’ll be into your second hundred pages. So keep it simple.

Start by distilling your big book idea from a page or so to a single sentence—your premise. The more specific that one-sentence premise, the more it will keep you focused while you’re writing. But let’s not get ahead of ourselves. Before you can turn your big idea into one sentence, which can then be expanded to an outline, you have to settle on exactly what that big idea is.

4. Settle on your BIG idea.

To be book-worthy, your idea has to be killer. You need to write something about which you’re passionate, something that gets you up in the morning, draws you to the keyboard, and keeps you there. It should excite not only you but also anyone you tell about it. I can’t overstate the importance of this.

If you’ve tried and failed to finish your book before—maybe more than once—it could be that the basic premise was flawed. Maybe it was worth a blog post or an article but couldn’t carry an entire book.

Think The Hunger GamesHarry Potter, or How to Win Friends and Influence PeopleThe market is crowded, the competition fierce. There’s no more room for run-of-the-mill ideas. Your premise alone should make readers salivate.

Go for the big concept book. How do you know you’ve got a winner? Does it have legs? In other words, does it stay in your mind, growing and developing every time you think of it? Run it past loved ones and others you trust. Does it raise eyebrows? Elicit Wows? Or does it result in awkward silences?

The right concept simply works, and you’ll know it when you land on it. Most importantly, your idea must capture you in such a way that you’re compelled to write it. Otherwise, you’ll lose interest halfway through and never finish.

5. Construct your outline.

Starting your writing without a clear vision of where you’re going will usually end in disaster. Even if you’re writing fiction and consider yourself a Pantser* as opposed to an Outliner, you need at least a basic structure. [*Those of us who write by the seat of our pants and, as Stephen King advises, put interesting characters in difficult situations and write to find out what happens]

You don’t have to call it an outline if that offends your sensibilities. But fashion some sort of a directional document that provides structure and also serves as a safety net. If you get out on that Pantser highwire and lose your balance, you’ll thank me for advising you to have this in place.

Now if you’re writing a nonfiction book, there’s no substitute for an outline. Potential agents or publishers require this in your proposal. They want to know where you’re going, and they want to know that you know. What do you want your reader to learn from your book, and how will you ensure they learn it?

Fiction or nonfiction, if you commonly lose interest in your book somewhere in what I call the Marathon of the Middle, you likely didn’t start with enough exciting ideas.

That’s why an outline (or a basic framework) is essential. Don’t even start writing until you’re confident your structure will hold up through the end. You may recognize this novel structure illustration.

Did you know it holds up—with only slight adaptations—for nonfiction books too? It’s self-explanatory for novelists; they list their plot twists and developments and arrange them in an order that best serves to increase tension.

What separates great nonfiction from mediocre? The same structure! Arrange your points and evidence in the same way so you’re setting your reader up for a huge payoff, and then make sure you deliver.

If your nonfiction book is a memoir, an autobiography, or a biography, structure it like a novel and you can’t go wrong. But even if it’s a straightforward how-to book, stay as close to this structure as possible, and you’ll see your manuscript come alive.

Make promises early, triggering your reader to anticipate fresh ideas, secrets, inside information, something major that will make him thrilled with the finished product. While you may not have as much action or dialogue or character development as your novelist counterpart, your crises and tension can come from showing where people have failed before and how you’re going to ensure your reader will succeed. You can even make the how-to project look impossible until you pay off that setup with your unique solution.

Keep your outline to a single page for now. But make sure every major point is represented, so you’ll always know where you’re going. And don’t worry if you’ve forgotten the basics of classic outlining or have never felt comfortable with the concept. Your outline must serve you. If that means Roman numerals and capital and lowercase letters and then Arabic numerals, you can certainly fashion it that way. But if you just want a list of sentences that synopsize your idea, that’s fine too.

Simply start with your working title, then your premise, then—for fiction, list all the major scenes that fit into the rough structure above. For nonfiction, try to come up with chapter titles and a sentence or two of what each chapter will cover. Once you have your one-page outline, remember it is a fluid document meant to serve you and your book. Expand it, change it, play with it as you see fit—even during the writing process.

6. Set a firm writing schedule.

Ideally, you want to schedule at least six hours per week to write. That may consist of three sessions of two hours each, two sessions of three hours, or six one-hour sessions—whatever works for you. I recommend a regular pattern (same times, same days) that can most easily become a habit. But if that’s impossible, just make sure you carve out at least six hours so you can see real progress.

Having trouble finding the time to write a book? News flash—you won’t find the time. You have to make it.

I used the phrase carve out above for a reason. That’s what it takes. Something in your calendar will likely have to be sacrificed in the interest of writing time. Make sure it’s not your family—they should always be your top priority. Never sacrifice your family on the altar of your writing career. But beyond that, the truth is that we all find time for what we really want to do.

Many writers insist they have no time to write, but they always seem to catch the latest Netflix original series or go to the next big Hollywood feature. They enjoy concerts, parties, ball games, whatever.

How important is it to you to finally write your book? What will you cut from your calendar each week to ensure you give it the time it deserves?

  • A favorite TV show?
  • An hour of sleep per night? (Be careful with this one; rest is crucial to a writer.)
  • A movie?
  • A concert?
  • A party?

Successful writers make time to write. When writing becomes a habit, you’ll be on your way.

7. Establish a sacred deadline.

Without deadlines, I rarely get anything done. I need that motivation. Admittedly, my deadlines are now established in my contracts from publishers. If you’re writing your first book, you probably don’t have a contract yet. To ensure you finish your book, set your own deadline—then consider it sacred.

Tell your spouse or loved one or trusted friend. Ask that they hold you accountable. Now determine—and enter in your calendar—the number of pages you need to produce per writing session to meet your deadline. If it proves unrealistic, change the deadline now.

If you have no idea how many pages or words you typically produce per session, you may have to experiment before you finalize those figures. Say you want to finish a 400-page manuscript by this time next year. Divide 400 by 50 weeks (accounting for two off-weeks), and you get eight pages per week. Divide that by your typical number of writing sessions per week and you’ll know how many pages you should finish per session. Now is the time to adjust these numbers while setting your deadline and determining your pages per session.

Maybe you’d rather schedule four off weeks over the next year. Or you know your book will be unusually long. Change the numbers to make it realistic and doable, and then lock it in. Remember, your deadline is sacred.

8. Embrace procrastination (Really!)

You read that right. Don’t fight it; embrace it. You wouldn’t guess it from my 190+ published books, but I’m the king of procrastinators. Surprised? Don’t be. So many authors are procrastinators that I’ve come to wonder if it’s a prerequisite. The secret is to accept it and, in fact, schedule it.

I quit fretting and losing sleep over procrastinating when I realized it was inevitable and predictable, and also that it was productive. Sound like rationalization? Maybe it was at first. But I learned that while I’m putting off the writing, my subconscious is working on my book. It’s a part of the process. When you do start writing again, you’ll enjoy the surprises your subconscious reveals to you.

So, knowing procrastination is coming, book it on your calendar. Take it into account when you’re determining your page quotas. If you have to go back in and increase the number of pages you need to produce per session, do that (I still do it all the time). But—and here’s the key—you must never let things get to where that number of pages per day exceeds your capacity.

It’s one thing to ratchet up your output from two pages per session to three. But if you let it get out of hand, you’ve violated the sacredness of your deadline. How can I procrastinate and still meet more than 190 deadlines? Because I keep the deadlines sacred.

9. Eliminate distractions to stay focused.

Are you as easily distracted as I am? Have you found yourself writing a sentence and then checking your email? Writing another and checking Facebook? Getting caught up in the come-ons for pictures of the 10 Sea Monsters You Wouldn’t Believe Actually Exist? Then you just have to check out that precious video from a talk show where the dad surprises the family by returning from the war. That leads to more and more of the same. Once I’m in, my writing is forgotten, and all of a sudden the day has gotten away from me.

The answer to these insidious time wasters? Look into these apps that allow you to block your email, social media, browsers, game apps, whatever you wish during the hours you want to write. Some carry a modest fee, others are free.

10. Conduct your research.

Yes, research is a vital part of the process, whether you’re writing fiction or nonfiction.

Fiction means more than just making up a story. Your details and logic and technical and historical details must be right for your novel to be believable. And for nonfiction, even if you’re writing about a subject in which you’re an expert—as I’m doing here—you’ll be surprised how ensuring you get all the facts right will polish your finished product.

In fact, you’d be surprised at how many times I’ve researched a fact or two while writing this blog post alone. The last thing you want is even a small mistake due to your lack of proper research.

Regardless the detail, trust me, you’ll hear from readers about it. Your credibility as an author and an expert hinges on creating trust with your reader. That dissolves in a hurry if you commit an error.

My favorite research resources are:

  • World Almanacs: These alone list almost everything you need for accurate prose: facts, data, government information, and more. For my novels, I often use these to come up with ethnically accurate character names.
  • The Merriam-Webster Thesaurus: The online version is great because it’s lightning fast. You couldn’t turn the pages of a hard copy as quickly as you can get where you want to onscreen. One caution: Never let it be obvious you’ve consulted a thesaurus. You’re not looking for the exotic word that jumps off the page. You’re looking for that common word that’s on the tip of your tongue.
  • WorldAtlas.com: Here you’ll find nearly limitless information about any continent, country, region, city, town, or village. Names, monetary units, weather patterns, tourism info, and even facts you wouldn’t have thought to search for. I get ideas when I’m digging here, for both my novels and my nonfiction books.

11. Start calling yourself a writer.

Your inner voice may tell you, “You’re no writer and you never will be. What do you think you’re doing, trying to write a book?That may be why you’ve stalled at writing your book in the past. But if you’re working at writing, studying writing, practicing writing, that makes you a writer. Don’t wait till you reach some artificial level of accomplishment before calling yourself a writer.

A cop in uniform and on duty is a cop whether he’s actively enforced the law yet or not. A carpenter is a carpenter whether he’s ever built a house. Self-identify as a writer now and you’ll silence that inner critic—who, of course, is really you. Talk back to yourself if you must. It may sound silly, but acknowledging yourself as a writer can give you the confidence to keep going and finish your book.

Are you a writer? Say so.

Part Two: The Writing Itself

12. Think reader first.

This is so important that you should write it on a sticky note and affix it to your monitor so you’re reminded of it every time you write. Every decision you make about your manuscript must be run through this filter. Not you-first, not book-first, not editor-first, agent-first, or publisher-first. Certainly not your inner circle or critics-first. Reader-first, last, and always.

If every decision is based on the idea of reader-first, all those others benefit anyway. When fans tell me they were moved by one of my books, I think back to this adage and am grateful I maintained that posture during the writing.

Does a scene bore you? If you’re thinking reader-first, it gets overhauled or deleted. Where to go, what to say, what to write next? Decide based on the reader as your priority. Whatever your gut tells you your reader would prefer, that’s your answer. Whatever will intrigue him, move him, keep him reading, those are your marching orders.

So, naturally, you need to know your reader. Rough age? General interests? Loves? Hates? Attention span? When in doubt, look in the mirror. The surest way to please your reader is to please yourself. Write what you would want to read and trust there is a broad readership out there that agrees.

13. Find your writing voice.

Discovering your voice is nowhere near as complicated as some make it out to be. You can find yours by answering these quick questions:

  1. What’s the coolest thing that ever happened to you?
  2. Who’s the most important person you told about it?
  3. What did you sound like when you did?

That’s your writing voice. It should read the way you sound at your most engaged. That’s all there is to it. If you write fiction and the narrator of your book isn’t you, go through the three-question exercise on the narrator’s behalf—and you’ll quickly master the voice.

Here’s a blog I posted that’ll walk you through the process.

14. Write a compelling opener.

If you’re stuck because of the pressure of crafting the perfect opening line, you’re not alone.

And neither is your angst misplaced. This is not something you should put off and come back to once you’ve started on the rest of the first chapter.

Oh, it can still change if the story dictates that. But settling on a good one will really get you off and running. It’s unlikely you’ll write a more important sentence than your first one, whether you’re writing fiction or nonfiction. Make sure you’re thrilled with it and then watch how your confidence—and momentum—soars.

Most great first lines fall into one of these categories:

Surprising

Fiction: “It was a bright cold day in April, and the clocks were striking thirteen.” —George Orwell, Nineteen Eighty-Four

Nonfiction: “By the time Eustace Conway was seven years old, he could throw a knife accurately enough to nail a chipmunk to a tree.” —Elizabeth Gilbert, The Last American Man

Dramatic Statement

Fiction: “They shoot the white girl first.” —Toni Morrison, Paradise

Nonfiction: “I was five years old the first time I ever set foot in prison.” —Jimmy Santiago Baca, A Place to Stand

Philosophical

Fiction: “Happy families are all alike; every unhappy family is unhappy in its own way.” —Leo Tolstoy, Anna Karenina

Nonfiction: “It’s not about you.” —Rick Warren, The Purpose Driven Life

Poetic

Fiction: “When I finally caught up with Abraham Trahearne, he was drinking beer with an alcoholic bulldog named Fireball Roberts in a ramshackle joint just outside of Sonoma, California, drinking the heart right out of a fine spring afternoon. —James Crumley, The Last Good Kiss

Nonfiction: “The village of Holcomb stands on the high wheat plains of western Kansas, a lonesome area that other Kansans call ‘out there.’” —Truman Capote, In Cold Blood

Great opening lines from other classics may give you ideas for yours.

Here’s a list of famous openers.

15. Fill your story with conflict and tension.

Your reader craves conflict, and yes, this applies to nonfiction readers as well. In a novel, if everything is going well and everyone is agreeing, your reader will soon lose interest and find something else to do—like watching paint dry.

Are two of your characters talking at the dinner table? Have one say something that makes the other storm out. Some deep-seeded rift in their relationship has surfaced. Is it just a  misunderstanding that has snowballed into an injustice? Thrust people into conflict with each other. That’ll keep your reader’s attention.

Certain nonfiction genres won’t lend themselves to that kind of conflict, of course, but you can still inject tension by setting up your reader for a payoff in later chapters. Check out some of the current bestselling nonfiction works to see how writers accomplish this. Somehow they keep you turning those pages, even in a simple how-to title.

Tension is the secret sauce that will propel your reader through to the end. And sometimes that’s as simple as implying something to come.

16. Turn off your internal editor while writing the first draft.

Many of us are perfectionists and find it hard to get a first draft written—fiction or nonfiction—without feeling compelled to make every sentence exactly the way we want it. That voice in your head that questions every word, every phrase, every sentence, and makes you worry you’re being redundant or have allowed cliches to creep in—well, that’s just your editor alter ego.

He or she needs to be told to shut up. This is not easy. Deep as I am into a long career, I still have to remind myself of this every writing day. I cannot be both creator and editor at the same time. That slows me to a crawl, and my first draft of even one brief chapter could take days. Our job when writing that first draft is to get down the story or the message or the teaching—depending on your genre.

It helps me to view that rough draft as a slab of meat I will carve tomorrow. I can’t both produce that hunk and trim it at the same time. A cliche, a redundancy, a hackneyed phrase comes tumbling out of my keyboard, and I start wondering whether I’ve forgotten to engage the reader’s senses or aimed for his emotions.

That’s when I have to chastise myself and say, “No! Don’t worry about that now! First thing tomorrow you get to tear this thing up and put it back together again to your heart’s content!” Imagine yourself wearing different hats for different tasks, if that helps—whatever works to keep you rolling on that rough draft. You don’t need to show it to your worst enemy or even your dearest love. This chore is about creating. Don’t let anything slow you down.

Some like to write their entire first draft before attacking the revision. As I say, whatever works. Doing it that way would make me worry I’ve missed something major early that will cause a complete rewrite when I discover it months later. I alternate creating and revising.

The first thing I do every morning is a heavy edit and rewrite of whatever I wrote the day before. If that’s ten pages, so be it. I put my perfectionist hat on and grab my paring knife and trim that slab of meat until I’m happy with every word. Then I switch hats, tell Perfectionist Me to take the rest of the day off, and I start producing rough pages again.

So, for me, when I’ve finished the entire first draft, it’s actually a second draft because I have already revised and polished it in chunks every day. THEN I go back through the entire manuscript one more time, scouring it for anything I missed or omitted, being sure to engage the reader’s senses and heart, and making sure the whole thing holds together.

I do not submit anything I’m not entirely thrilled with. I know there’s still an editing process it will will go through at the publisher, but my goal is to make my manuscript the absolute best I can before they see it.

Compartmentalize your writing vs. your revising and you’ll find that frees you to create much more quickly.

17. Preservere through The Marathon of the Middle.

Most who fail at writing a book tell me they give up somewhere in what I like to call The Marathon of the Middle. That’s a particularly rough stretch for novelists who have a great concept, a stunning opener, and they can’t wait to get to the dramatic ending. But they bail when they realize they don’t have enough cool stuff to fill the middle. They start padding, trying to add scenes just for the sake of bulk, but they’re soon bored and know readers will be too. This actually happens to nonfiction writers too.

The solution there is in the outlining stage, being sure your middle points and chapters are every bit as valuable and magnetic as the first and last. If you strategize the progression of your points or steps in a process—depending on nonfiction genre—you should be able to eliminate the strain in the middle chapters.

For novelists, know that every book becomes a challenge a few chapters in. The shine wears off, keeping the pace and tension gets harder, and it’s easy to run out of steam. But that’s not the time to quit. Force yourself back to your structure, come up with a subplot if necessary, but do whatever you need to so your reader stays engaged.

Fiction writer or nonfiction author, The Marathon of the Middle is when you must remember why you started this journey in the first place. It isn’t just that you want to be an author. You have something to say. You want to reach the masses with your message.

Yes, it’s hard. It still is for me—every time. But don’t panic or do anything rash, like surrendering. Embrace the challenge of the middle as part of the process. If it were easy, anyone could do it.

18. Write a resounding ending.

This is just as important for your nonfiction book as your novel. It may not be as dramatic or emotional, but it could be—especially if you’re writing a memoir. But even a how-to or self-help book needs to close with a resounding thud, the way a Broadway theater curtain meets the floor.

How do you ensure your ending doesn’t fizzle?

  • Don’t rush it. Give readers the payoff they’ve been promised. They’ve invested in you and your book the whole way. Take the time to make it satisfying.
  • Never settle for close enough just because you’re eager to be finished. Wait till you’re thrilled with every word, and keep revising until you are.
  • If it’s unpredictable, it had better be fair and logical so your reader doesn’t feel cheated. You want him to be delighted with the surprise, not tricked.
  • If you have multiple ideas for how your book should end, go for the heart rather than the head, even in nonfiction. Readers most remember what moves them.

Part Three: All Writing Is Rewriting

19. Become a ferocious self-editor.

Agents and editors can tell within the first two pages whether your manuscript is worthy of further consideration. That sounds unfair, and maybe it is. But it’s also reality, so we writers need to face it.

How can they often decide that quickly on something you’ve devoted months, maybe years, to?

Because they can almost immediately envision how much editing would be required to make those first couple of pages publishable. If they decide the investment wouldn’t make economic sense for a 300-400-page manuscript, end of story.

Your best bet to keep an agent or editor reading your manuscript? You must become a ferocious self-editor. That means:

  • Omit needless words
  • Choose the simple word over one that requires a dictionary
  • Avoid subtle redundancies, like “He thought in his mind…” (Where else would someone think?)
  • Avoid hedging verbs like almost frowned, sort of jumped, etc.
  • Generally remove the word that—use it only when absolutely necessary for clarity
  • Give the reader credit and resist the urge to explain, as in, “She walked through the open door.” (Did we need to be told it was open?)
  • Avoid too much stage direction (what every character is doing with every limb and digit)
  • Avoid excessive adjectives
  • Show, don’t tell
  • And many more

For my full list and how to use them, click here. (It’s free.)

When do you know you’re finished revising? When you’ve gone from making your writing better to merely making it different. That’s not always easy to determine, but it’s what makes you an author.

And Finally—the Quickest Way to Succeed…

20. Find a mentor.

Get help from someone who’s been where you want to be. Imagine engaging a mentor who can help you sidestep all the amateur pitfalls and shave years of painful trial-and-error off your learning curve. Just make sure it’s someone who really knows the writing and publishing world. Many masquerade as mentors and coaches but have never really succeeded themselves.

Look for someone widely-published who knows how to work with agents, editors, and publishers.

There are many helpful mentors online. I teach writers through this free site, as well as in my members-only Writers Guild.

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