HOW TO MARKET A BOOK

Who is Joanna Penn and what does she know about marketing books?

Joanna PennI’ve never met Joanna in person, but I consider her a good friend. An internet friend. A modern day version of the old Penn-Pal, only without stamps.

Joanna is the reason I can brag about being an Amazon Top 10 BestSelling writer. I wrote a good book, which is job #1 for all authors, but it was Joanna who taught me how to market it. And without good marketing, my good book would never have made the good list.

Creative PennJoanna is the London, England, based creator of www.TheCreativePenn.com; consistently rated a Top 10 internet site for writers. For five years she’s led the pack in giving back her hard-earned knowledge to the international writing community and she’s got one hell of a loyal following.

How To Market Book #!Joanna is also one hell of a good thriller writer and I’m honored to work with her as a technical resource and Beta-Reader, but what I really want to brag about is her new release… How To Market A Book.

So what is ‘Marketing’ – Really?

Joanna says “Marketing is about sharing what you love with people who truly value hearing about it.”

So how do you go about doing that?

Well, How To Market A Book covers an extensive range of marketing principles, strategies, and tactics:

Part 1: Marketing Principles

Handshake WorldIncludes myths, how to balance your time, co-opetition’, and generosity.

Part 2: Prerequisites for Success

Understand yourself and your target market, professional editing and cover design, your book page on the retailer websites, pricing, and the use of free.

Part 3: No Platform Needed – Short-term Marketing

Book ReviewsHow to get book reviews, paid advertising, using traditional media and tips for TV, radio, and press releases.

Part 4: The Author Platform – Long-term Marketing

What ‘platform’ is and why it’s a good thing, author branding, your  website, list-building and email marketing, content marketing and blogging, audio and podcasting, video and book trailers, social networking, professional speaking, and becoming an author-entrepreneur.

Part 5: Launching Your Book

Book LaunchHow launching has changed with the digital revolution; soft launches, launch spikes, post launch and relaunch, as well as lessons learned from some major book launches.

There are some short-term tactics for those who want to kick up immediate sales, but the focus of the book is more about instilling values and marketing principles that will help your long-term career as a writer.

Joanna SpeakingJoanna goes beyond selling books. The methods in this guide will take you from being an author into professional speaking, making money from other products, and creating opportunities that you can’t even imagine yet.

How To Market A Book is just that – a How-To on what works… and what doesn’t…  in social media, presentations, audio & podcasts, brand-building, and on-line relationship building. She tells you exactly what algorithms, keywords, metadata, and SEOs are, and she has a particularly juicy part ‘Meat, Hook & Format – What Really Baits a Reader’.

Joanna GunI’m a big Joanna Penn fan and I love bragging about the effect she’s had on me. Her on-line mentoring and personal generosity helped my debut novel open in the Top 10 on Amazon and I’ve steadily built my blogsite and social media contacts based on her teachings.

How To Market Book #!It’s working for me. It’ll work for you. I can’t say enough about the benefits you’ll get from How To Market A Book.

http://www.amazon.com/How-To-Market-Book-ebook/dp/B00DO9HJF8/ref=sr_1_1?s=digital-text&ie=UTF8&qid=1373040391&sr=1-1&keywords=how+to+market+a+book+joanna+penn

Think about marketing the next time you pick up a Penn.

 

EXECUTIONER WANTED: CARE TO APPLY?

Help Wanted – Executioner for part time work.

ExecutionerAs/when required. Must be discreet and obedient to judicial orders. Able to carry out assignments without passing personal judgment; impartial to client age, race, sex, nationality, religion, or pleas of clemency. Persons subject to fits of compassion, mercy, or second guessing need not apply.

 

Can you do it?

60% of you can. 40% of you can’t. Surveys indicate that a majority of adults support capital punishment… under the right circumstances. So if you support it… you should be able to do it.

PicktonIt’s not too difficult to categorize who should die for high crimes. Child rapist-murderers head the list. So do serial killers like Vancouver’s Willie Pickton who butchered 50 women and fed them to his pigs.

Then there’s the drug gang-bangers and, of course, the mass-weapon terrorists. Most people will do-in some scumbag who knocks off his wife for insurance and takes up with a slut. And screw the cop-killer, too.

But what about the drunk driver who runs down someone for the third time? Or the druggie who gets excessive in the corner-store holdup? Or the wife who flips and knifes her husband and his secret gay lover?

Electric chairIs there merit to ‘the punishment must fit the crime’? What about ‘an-eye-for-an-eye’? Where do you draw the line on who sits on Old Sparky and who sits on ice? What happens if the condemned turns out to be innocent? Can you remotely take the chance? Does it deter others? Is it downright cruel and unusual – an act no civilized society can condone – regardless of the severity of the crime?

Well, hang-on and read the job description. These aren’t your concerns, so park it and ask the missing question.

How am I supposed to do it?

Let’s take a look at your options.

Lethal InjectionThese days, your best instrument is lethal injection. You’ll operate in a sanitary environment easing your patient with a sedative before clinically administering an intravenous flow of phenobarbital to put them to sleep. It’s neat, tidy, and you’ll have little clean-up once you’re done.

Depending on where you’re required, you might still activate an electric chair. Watch The Green Mile first so you won’t be too surprised when something smokes and cooks off.

The gas chamber is still elective and a firing squad – fast. Hanging is a swingin’ method, tried & true, but has some nasty side effects.

Years ago, you’d have a whack of acceptable devices. Crushing by elephants was handy as was using horses to tear limbs apart. Drawing and quartering worked fine, as did burning at the stake, boiling and burying alive, flaying, garroting, stoning, smothering, keelhauling, and impaling. Remember Vlad? Sick sonofabitch he was.

guillitineLet’s not forget the guillotine – messy but meaningful. Ling Chi, or ‘Death By 1000 Cuts’, took a while. Google ‘Cave of Roses’. That’ll creep the bejeezus outa you. Starving and dehydration were simple. The Pendulum was quite a feature and included the benefit of sheer terror. Consider beheading by double-bladed axe and disemboweling as well.

Leave crucifixion alone. It’s been done and has gained quite a sympathetic following.

 

There’s been a variety of creative tutors, but there’s one frikin’ guy who was really a master.

Vasili BlokhinHe’s Vasili Blokhin, a Major-General in Stalin’s army. He possibly notched-up a hundred thousand. In one month alone Old Vasili personally executed 7,000 Polish soldiers, setting an ambitious quota of 300 per night. To keep up the pace he used a single shot to the base of the neck from a .25 Walther pistol, being handed fresh magazines by an eager apprentice. Vasili eventually drank himself to death. Some say it was suicide by vodka. Don’t matter; he made it to the Guinness Book of Records.

So… are you up for the job?

Got what it takes?

Decide soon. All applications must be in by midnight.

 

5 KILLER TIPS FOR WRITING DEADLY CRIME FICTION

Are you overwhelmed with crime writing tips?

Killer Ficton 2Frustrated by ‘expert’ penmonkeys that don’t know squat about crime-writing? Sick of literary snitches that sell you false clues? Stuck for real leads on what makes for good blood & guts scoops?

Well, it’s up to you to solve your style, but I’ve got some solid evidence on what makes or breaks a crime-fiction story. Here’s five good tips.

1. Understand what story is.

question-markStories are about something that happens. Pure & simple. Oh, there’s all kinds of BS out there about character-driven or plot-driven, literary or commercial, and first-person vs. omniscient crap. That’s good for writing seminars, but for the reader… it’s all about what’s happening. It’s not show vs. tell. Readers don’t care about that and they don’t recognize a good alliteration from a bad head-hop.

They care about what happens next. It’s not perfect prose they’re looking for. It’s the overall story question – What’s going to happen?

Keep your reader questioning and you’ll keep them reading to the end. And it’ll make them buy your next book. And the one after that.

So forget most of that ‘expert’ garbage and, like Stephen King says, just tell the goddam story. And, if you really want to lean something about story-telling, go read Lisa Cron’s book Wired For Story. YYou’ll never think about stories the same way again.

2. Open with a bang or a body.

Think James Bond. Or Agatha Christie. James Patterson. Or Garry Rodgers. AK-47s. Or dismembered hookers. Biological bombs. Or a corpse hanging from a meat-hook. A sharp hook… which is the oldest storytelling device and still the best.

You’ve got about ten seconds to hook your reader and keep their face in the page. So start off fast and slowly add backstory. Build it up, then end with a bang. Maybe another body, too.

3. Big, struggling characters.

TerminatorEvery great story is about the human struggle. Good & evil. Right & wrong. Order & chaos. Those sorts of things. Protagonists and antagonists who are larger than life; who are not perfect, but are trapped in the story arch – outwitting others to survive. Great characters that have to lie, cheat, doublecross, and undermine to overcome. Great characters with great dialogue… the second greatest storytelling device. So sharpen your dialogue, as well as your hook.

4. Red Herrings.

Nothing in page turners can be as it seems.

Is the good guy bad? Is the bad guy good? Are the gays straight and the straights queer? How come the prime suspect’s DNA doesn’t match. Why does everyone drive a black truck? Who the Christ is Archibald Wiggers? How come he knows why the informants had to be murdered yet the reader doesn’t till the end?

But in ‘The End’ everything has to make perfect sense. Looking back, it has to be entirely expected and the only way the story could have unfolded.

5. Accurate details.

SluethJust the facts, Ma’am. Nothing will blow your credibility quicker than screwing up things like calling a 9mm a revolver, or saying the cadaver was prone on its back. So much information is available today. A quick Wikipedia or Google search will prevent a set-down- never-to-finish read or horrible, horrible trashings on your Amazon reviews. Time lines are critical and reversing your sequence of events is inexcusable.

Do your research. Do your homework. And be careful out there.

Writing crime fiction really is basic. It’s all about reader experience.