HOW WEB CONTENT WRITING WILL MAKE YOU A FAR BETTER WRITER

How Web Content Writing Will Make You A Far Better WriterWeb content writing is a different skillset than conventional writing. Most writers are taught to write linearly. We follow a rigid format flowing from basic idea through wordy and detailed exposition, then summarizing with forgone conclusion. I’m guilty of this. Likely you are, too. But it’s not how modern web writing goes.

The internet changed the game. The world wide web impacts every published piece you write. Fortunately, learning how to write effective website content makes you a more practical, productive and prosperous writer regardless of your niche or genre. And understanding why proper web content writing is different will make you a far better writer in today’s digital world.

How do I know this will improve your writing? Because for the past 9 months, you haven’t seen much of me around the DyingWords blog. I’ve been busy learning a new skillset. That’s writing content for commercial websites. Working with my daughter, Emily Rodgers and her HealthyContentAgency.com online business, I’ve written over 350,000 words for 279 web content pieces. 87 have been longform articles averaging 2850 words. 192 have been shortforms between 500 and 600 in word count. This experience made me a far better writer.

HealthyContentAgency.comI’m a far better writer because I’m forced to economize words and time while being internet friendly. I take foreign concepts (to me) and formulate them into understandable explanations with definite purpose. To get paid, my articles must inform, educate or entertain readers. Deadlines are strict. Pieces have to deliver value for paying clients. They also have to be found on the internet. That involves accurate research, drafting in a search engine recognition format and maximizing your proof/ship time. Although commercial web content writing is highly specialized, the techniques are also useful for writing novels and non-fiction.

Web Writing Techniques also Work for Novels and Non-Fiction

Learning web content writing is a large learning curve but definitely pays off. And I know it’ll pay off for you. If you let me show you how, I promise practical information on how to write professional webpage content and blog posts that’ll improve your overall writing skills. That includes purpose, clarity and—most importantly—your productivity. This translates to pay. It means making money from freelance internet business writing if that’s your interest. Or, you can apply these constructive tips to any of your writings.

Writing good website content is not the same as producing old-style material for print magazine articles, news pieces, marketing hype, technical documents or internal memos. Even if you’re already a successful novelist or have numerous publication credits in mainstream journalism, you’ll up your writing game by learning what’s required in producing today’s proper online content material. It’s especially relevant to bloggers and authors who host their own websites.

Here’s practical advice—not general theory—that’s guaranteed to improve your writing and make you a far better writer.

Understand What Makes Effective Web Content Writing

Web content writing is all about helping people easily understand and retain information on topics they’re actively seeking. It’s also about being found on the net. Good webpages for commercial application are carefully designed to give prospective buyers useful detail about products for sale or information offered. It’s not about direct selling, though.

The idea is to give readers sufficient reason to pursue actions without being pushy. It’s education. Not pure promotion. That might encourage a purchase directly online, visiting a physical retail site or contacting the vendor directly to acquire a product, service or information relevant to their needs. It’s also about giving readers a reason to stay on the site, return and recommend it to others.

Writing effective web content is hard work. It involves three separate sub-skillsets employed in three equal parts.

  • Research is the first part of developing content. You can expect research to take over one-third of your project time. This is unavoidable as you’ll be given topics you have limited or no personal knowledge about. Then you have to make your words portray intelligent thoughts.
  • Science is the second part. You need to know how basic technology applies to building an article designed for Search Engine Optimization or SEO. It’s a skill beyond understanding Word or surfing the net. You have to work within Google’s rules of computer science.
  • Creativity is the third ingredient. You need to put researched material into a clearly readable scientific application that meets client needs. It must be original. It cannot remotely resemble plagiarism as Google will spot that instantly and punish your sins. Besides, your client is paying for fresh content—not cut & paste.

This is as close to a magic formula for web content writing as there is. It’s the combination factors that resonate with Google, showing your work and letting time-pressed readers stay with your article from start to finish. It needs to be relevant, readable and retrievable. That takes some drilling down to pull off.

Website Content’s Goal is to be Found

There’s far more to effective content writing than setting a hook and reeling a fish. First, your bait has to be found. This is where Google comes in. Understanding how Google works is the key to knowing how to draft, formulate and execute a web page or post that does its job. That’s to be discovered and convert readers into taking action. Fortunately, there’s not a big mystery around how Google’s search engine works.

Before taking an in-depth look at Google’s operation, let’s review the main elements of properly written web content. “Content” is the term for your combination of words that deliver a message. It also goes further to include everything you do to make a piece internet friendly. Years of writing experience can be good or bad for content writers. I certainly had old habits to break and lots to learn when I branched into building web content. But it’s made me an all-around better writer.

Good content writing is clear and concise. It’s aimed at a specific audience. Content writing is not the same as “copywriting” or “market writing”. These specialties are hard-sell focused. They’re meant to quickly persuade a defined target market into buying.

Product descriptions and feature/benefit lists are good examples of copywriting. Content writing takes a softer, rounded approach to conversion. Content writers are good explainers. We take difficult, complex concepts or mundane information and make it digestible.

Think USB — Unique, Specific, Beneficial

The acronym USB in web content writing doesn’t mean your flash drive though it’s sage advice to back your work up. USB is a framework to formulate your content so it works for your audience. Once you know the intent of your piece, you need the information to provide solutions for whoever is reading it.

For instance, you’re likely looking for the solution to being a better writer.  That’s why you’re reading this. There’s nothing for sale here. The information’s free. Specifically, I just want to share my unique experience for your benefit.

The best approach in helping others is to make sure all content is:

  • Unique where it’s not ripping off other sites. It’s fine to convey the same ideas or general information but it has to dig into sources and be an original presentation.
  • Specific where it’s not just a general overview of the topic. Rather, it’s non-general and specifically includes relevant information the reader can use.
  • Beneficial where the content has some take-away value. It’s more than just telling the reader. It’s showing them something and allows them to take action.

Content writing is entirely strategic. Before anything is written, content writers develop a series of objectives that form critical goals. This includes a researched understanding of the target market and material specific to the topic. This can be time-consuming. However, it’s crucial to success. It’s specific to the audience and the goals of the client who commissioned your writing the piece.

Before Writing Web Content, You Need to Consider:

  • Who your target audience is including gender, age range, location and education.
  • What the website visitor’s mindset is when they enter the site.
  • What the audience can learn or achieve from the visit.
  • What the primary business goal is.
  • What the secondary business goals are.

The universal truth of all web users is they require something when they visit a website. They have a need. Your job as a content writer is to fill it. It’s vital—absolutely critical—that content not be written for content’s sake only.

It has to be clear, engaging, understandable and useful to them. Good webpage content has strategically placed keywords and key phrases but they can’t be so artificially stuffed that they won’t make sense or read smoothly. That’s a turn-off and a sure-fire recipe for click-aways.

Remember, people normally visit websites for one of three reasons:

  • Information
  • Education
  • Entertainment

What you’re doing with content writing is solving problems for people. Knowing your target audience lets you develop the style and breadth your content will take. This is where your personal voice makes a huge difference in setting the tone. It’s like the difference between talking to a bubbly teen and conversing with a pompous Ph.D. It depends on who you’re writing to.

The approach is to be yourself, yet be in tune and respectful with the audience you’re speaking with. It’s also extremely important to consider how internet users or online audiences prefer to read. Internet audiences scan content. They don’t really read.

Consider How Online Audiences Read

Capturing an online reader’s attention is challenging, to say the least. Chartbeat, an internet analytics service, reports that 55 percent of visitors spend fewer than 15 seconds on a webpage before they click away. And Internet Live Stats state there are more than 900 million active websites on the net with 3.5 billion Googles searches done per day.

Getting the right reader to find your content is tough. Having them stick around long enough to absorb your information and then take the desired action is even tougher. We’ll discuss getting them onto your webpage in a bit. Right now, let’s talk about how online audiences read.

The vast majority of internet users don’t actually read webpages. Not in the conventional word-by-word sense that novel or magazine article readers do. Internet readers are conditioned to scan material. Their eyes dart about the page searching for relevant words suggesting links to information they’re after.

This is the main factor that makes web content writing so different from composing and constructing content for printed publications. Google Analytics says that 79 percent of web readers scan instead of closely reading. They skip what they perceive as unnecessary as they’re literally hunting for what they regard as useful. Subconsciously, you’re doing this right now.

Studies repeatedly show scanners take in the first two or three words in a sentence. They ignore the center, then grab the final few words. Scanners do this with paragraphs, as well. But scanners are highly attracted by breaks in information blocks done by imbedded formatting.

Highly Effective Imbedded Formats Appealing to Scanners are:

  • Text formatting with bolds, italics and underlining
  • Short paragraphs and abrupt sentences
  • Word count applicable to subjects
  • Highlighted paragraph headers
  • H1, h2, h3, h4, heading tags
  • Bullet and numbered lists
  • Still and video images
  • Tables & graphics
  • Color variation
  • Block quotes
  • Whitespace
  • Visual flow
  • Hyperlinks

Effective content writing is formatted with Google in mind. Don’t think you can trick Google when you’re writing webpage content. This search engine has been around too long and is far too sophisticated for that. You need to understand how to work with Google through Search Engine Optimization or SEO.

The trick is to take SEO principles and work them into your format. You optimize content to get Google’s attention. That means everything you do. Format. Links. Images. Key material. Paragraphs. Sentences. Grammar infractions. Headers. Quotes. Colors. Lists. Bolds. Bullets. Italics. Underlines. Tags. Whitespace. And Words. It’s a holistic concept and it works.  All information must be relevant to your topic information. You need to draft it into engaging words that are attractive to Google. It’s the world’s largest search engine and you have to feed Google what it likes.

How Google Finds Attractive Content

They use Googlebots. Ever hear of them? Well, Googlebots have heard of you. Googlebots are probably the most important information invention since the big bang of the internet itself. They’re responsible for making Google a multi-billion dollar international conglomerate.

Think of the internet as a beach and the web content piece you’re writing as a grain of sand. You need to make your writing grain shine among billions of grains in the sand. You do that by understanding what the Googlebots are looking for and position yourself to be found.

Search engines like Google constantly look for good content to hit on. That’s the purpose of their existence. They want to help people find what they’re looking for on the web and report it on Search Engine Response Pages or SERPs.

Inserting Key Words and Key Phrases

Googlebots are incredibly sophisticated. They’re able to filter through trillions of information bits and sort what they feel a Googler truly wants. It’s all about determining relevancy to the end user. Google’s search engine does this partly by identifying keywords and key phrases the searcher inputs.

It could be something like writing web content, web writing, how to write effective website content, proper web content writing, writing content for commercial websites, web content pieces, web content writing, how to write professional webpage content and blog posts, improve your overall writing skills, making money from freelance internet business writing, tips on web content writing, writing good website content, proper online content material and practical advice.

Or, it could be any combination of these 27 different keywords that were carefully selected and strategically placed as key phrases in the first 7 paragraphs and 457 words of this article. That’s a total of 62 combined words for a ratio of 1 in 7 or 14% of the opening content being key material and I bet you didn’t recognize the technique on first read. And it’s not “keyword stuffing” because the written content is readable, informative, offers value and not obviously repetitive.

That’s the difference between artificially-stuffed material that Google passes over and properly written content that Google recommends. If Google senses you’re salting or stuffing key material just for the sake of tricking the search engine into giving your piece a higher SERP rating, it’ll send you to the back of the same bus plagiarism hitched a ride on. You might as well walk than mess up key material.

What are the Best Web Content Keyword and Key Phrase Practices?

  • Keys sound best when natural and not “stuffy”
  • Make sure keys read naturally for the human audience
  • Keys don’t have to be exactly as the best ratings indicate
  • Main keys should appear within the first two paragraphs
  • Imbed the best key in metadata description
  • Keys should appear twice if they don’t seem repetitive
  • Use keys in titles and subheadings
  • Use variations of keys throughout the content
  • Integrate short keywords and longtail key phrases
  • Question-based keys are effective but tricky to write
  • Question-based keys work best in headings
  • Web content keywords and key phrases work well as bullet points

Don’t make your keywords and key phrases too rigid. “Stop words” are just fine in planning your keys. They’re the filler and connector words like “what”, “are”, “the” & “and” in the preceding subheader question. Google will skip right by them and for good reason. They’re looking for good, readable content and the header “Best Web Content Keyword Phrase Practices” just seems a bit stiff and salted.

The trick to keywords is carefully researching what your target audience is looking for and what they’re likely going to plug into the search bar. In this case, I’m specifically targeting writers who want to improve their skills by applying techniques used in producing excellent online content. I’m betting that many readers host their own blogs/websites and want to up their traffic.

I’m also doing shameless promotion by adding links to Emily’s HealthyContentAgency.com business and my resources page at DyingWords.net. Don’t be afraid to page through our sites and get tips on writing website content writing. And feel free to follow the hyperlinks to other great web content.

Google Loves Hyperlinks as much as Keywords

Google also loves fresh, original content that has value. Google’s technology is approaching artificial intelligence and it can instantly recognize a good piece of content that will help the user. It also knows what’s shit, clickbait and plagiarized. Google’s primary mission is to search the net and be helpful. Hyperlinks from one good site to another are highly helpful as long as they’re staying on the same relative trail.

Hyperlinks or backlinks really unlock the power of the internet. Search engines recognize this information sharing device that you’ve helped them with and will reward you with higher rankings as long as your imbedded links are to other credible content. Links don’t have to be just to written content on websites. Google loves visuals so YouTube links, Instagram, Pinterest, Twitter, Facebook or whatever site you can work into being relevant is fair game.

An excellent example of relevant linking is to Google itself. Google AdSense has a thing called Keyword Planner. It a key phrase analyzing tool where you plug in and play with key material you suspect may be best for your content. It’ll give you advice and ratings on what works best according to Google’s search history. Here’s a trade secret. You can also do similar key material searches at Amazon who has the world’s second largest search engine. And a little known but super site is SERPS that works great in rating key words and phrases.

Relevant hyperlinks are a value-added feature in good web content that works to Google’s favor. You’ll increase your overall SERP performance by using valid hyperlinks just as you’ll increase SERP standings by taking a holistic approach to building the entire content in your piece using proper web content techniques. It’s the entire composition that Google assesses and a real case that the whole is greater than the sum of its parts.

Googlebots Look at the Total Content Package

Primarily, they love to find information that many people will find useful. Google measures this with a complex algorithm that calculates many details—website visits, page views, lengths of stays, links to other similar content, social media likes and recommends and relevancy of content. It becomes a vicious circle where good content generates large traffic and this cycle grows with Google’s promotion.

Goggle recognizes the entire picture of how web content pieces are formatted. They see and rate formatting, graphics, headers, sentence and paragraph structures, bullets, graphs, whitespace, images and highlights. Google’s not just looking for a factual read. They’re looking for fun. Google knows how internet readers scan and they want to recommend the best overall reading experience.

And there’s speculation that Google’s becoming a Grammar-Nazi. They’re rating style and substance as well as spelling, grammar and proper punctuation just like Amazon is now doing when you upload a manuscript. That’s why it’s so important your writing be shipped at the highest standard—a modern internet standard—because Google is watching how you’re optimizing its search engine.

Search Engine Optimization for Google Content

Google’s trade secrets are seriously guarded. Its technology is ever-evolving but generally involves four separate areas that good web content writers need to know. All four should be addressed when drafting a web content page. That applies to all forms of content—short and long form pages, feature articles, static web pages and even your books.

Your novels and non-fiction books that are published on Amazon are just as vulnerable to Googlebot sniffing as your own writer website and weekly blog posts. Think of the times you’ve entered a search phrase on Google and how it’s identified an Amazon publication. That’s no accident. The same thing’s going on with your blogs and guest posts and it’s a fact of life for your author site.

You can’t hide on the net so the best thing you can do is work with it. That’s the value in understanding how good web content will make you a far better writer. This isn’t new fad or a current trend. It’s a long-tern reality that the internet has changed the way we write to do business. Fortunately, it’s not a hard game to learn how to play.

Four Main SEO Parts for Content Writers to Know

There are 4 main parts in SEO for content writers to know—written, media, tags and authorship. Each one is a separate entity but vital to balance if you want to increase web content exposure and rank high in search results. Let’s look at what each part is.

  1. Written is the core of your internet content writing piece. It’s substance over style every time because Google can’t yet recognize what makes a writer great but it sure tells when writing is bad. A unique voice is desirable but for content it has to deliver information and substance that fits the topic and is helpful. Good content has solid sentence structure, grammar and sound reasoning. It’s not cutesy and requiring someone to “get it”.
  2. Media refers to visuals. That can be photo images, infographics, illustrations, tables, video or anything that Google can see. The old saying “A picture is worth 1,000 words” is so true in boosting your content recognition. Again, it has to be relevant and useful. There are technical tips to know about media insertion such as Alt Tags that briefly define what the picture is. That’s more for the webmaster to worry about but a content writer needs to be aware of the importance.
  3. Tags go with meta descriptions in getting identified on the web. They also relate to website layout as opposed to content writing. But tags and meta descriptions are hugely important in building an overall effective website or post. The difference between tags and description are tags are visual on the actual piece as it appears on the web and meta description is how it’s presented on SERPs.
  4. Authorship is the authority behind the content. The author’s credentials are attached to the article and give it street creds. The higher profile the content writer has, the better the SEO chance the piece has. An example is my HuffPost profile. I might not get paid for most of these pieces but my SEO ranking is far better because of my authorship on the Huff. Take advantage of every authorship exposure you can. Build a professional profile with a good headshot and link it to every content piece you write. Your SERPs will reward you.

Good Headlines are Highly Important

I’ve found writing effective headlines one of the trickiest parts of content writing—whether for a commissioned client or my own blog posts. There’s an art to this so I turn to my internet friend Jeff Goins who’s one of the best content writers on the market today. Jeff’s TribeWriters course is excellent value and he really puts headline writing into perspective.

“Headlines are the first thing people see,” Jeff says. “They need to be attractive, interesting and descriptive. Headlines should be objective and transform the reader from a browser to being engaged. You need a trigger word such as ‘how’ or ‘why’, a keyword like ‘ways’ or ‘techniques’, a promise like ‘will’ or ‘fix’ and an adjective such as ‘important or quickly’.”

Let’s analyze this blog post’s headline.

“How Web Content Writing Will Make You a Far Better Writer”

  • Trigger Word — “How”
  • Keywords — “Web, Content, Writing, Writer”
  • Promise — “Will Make You”
  • Adjective — “A Far Better”

Jeff Goins also says there are three basic types of headlines.

  1. World View — “Why Every —— Should ——”
  2. Establish Authority — “What I Know About ——”
  3. Achievement — “ How I ——”

Blogging king Jon Morrow of Smart Blogger has another take on effective headlines in his free pdf download Headline Hacks — A Cheat Sheet For Writing Blog Posts That Go Viral. Jon breaks down good headlines into three simple categories.

  1. The How-To — “How To —— A Million Dollars”
  2. The List — “17 —— To Make Money”
  3. The Bonus — “Get Rich While You ——“

There are excellent web-based headline analyzing tools available. When I was struggling with this blog post’s caption, I threw at least a dozen combinations into CoSchedule and it liked “Web Content Writing Will Make You A Far Better Writer” the best. Check the screenshot image and note how it fits into Jeff Goins’s concept.

If you’re handed commercial pieces like Emily administers in HealthyContentAgency.com, you’ll probably have the headlines pre-assigned. That’s good because you can burn up a lot of valuable research, writing and proofing time struggling for headlines that work. Speaking of researching, writing and proofing, I’ll show you my actual process that’s let me become proficient in putting out web content pieces at a commercial pace.

First, I’d like to share some general tips for web content writing.

General Tips for Writing Web Content

No doubt there’s a knack to web writing just as there is with every other form of written communication. Top fiction genre writers have their tricks. So do front-line journalists. While these high-profile pen monkeys get their share of glory, there’s not much in it for lowly web scribes. We just put out volume that works on the internet and we stay in the shadows. Most commercial content is ghost-written, anyway.

But there are a number of tips that can help you fine tune web content writing. You can take them over to your own particular brand of wordsmithing. Or, you can leave them as you wish. In no particular order, here are some content writing ideas I’ve picked up and found to work.

  • Use an active, informal voice. Ditch the passive, formal. Make it personal but not too slick. Find a balance but don’t kill yourself is you use the passive voice, We all speak that way. Being aware is the main thing.
  • Use a mix of short and long sentences. Try not to use more than one conjunction for independent clauses. Yes. There’s nothing wrong with one-word sentences.
  • Use 3-4 sentences per paragraph.
  • Make whitespace your friend. It makes scanning easier.
  • Use a subheading every 5-6 paragraphs.
  • Place keywords in headings and subheadings.
  • Don’t use fancy words. If you need a thesaurus or dictionary, you’re struggling with the wrong word.
  • Write toward a lower-grade audience. I ran the first four paragraphs of this post through the Readability Analyzer app and it rates this content at a Grade 6 reading level. That’s cool!
  • Careful with acronyms. Spell out the entire phrase first, then use the acronym or abbreviation.
  • Work with strong nouns and verbs. Minimize adverbs and adjectives. But not always.
  • Exclamation marks are for 11-year-olds!
  • Know grammar rules so when your break ‘em you do so intentionally.
  • You’ll never learn how to properly use commas so don’t sweat it.
  • Invest in The Elements of Style by Strunk & White.
  • Read lots of web articles and blog posts. Learn from the good. Chuck the bad.
  • Never ship work without proofreading. Never. And have someone proofread after shipping.
  • Use self-editing tools like Grammarly but there’s no replacing a human eye.
  • Shortform content pieces have their place but longforms are preferred by Google.
  • Shortforms are between 500-900 words. Longforms are 2300+.
  • Today, a rule of thumb is “the longer, the better”. This post is 5819 words.
  • Always use a Call To Action (CTA) at the end of your content. It’s a must.

Putting Web Content Researching, Writing and Proofing into Practice

Here’s where the ink hits the page or the images hit the screen in the web writing world. I mentioned that I’ve cranked out over a third of a million commercial web words in three-quarters of a year. That’s not counting all the personal blog posts I’ve written, books I’m working on and a pile of email messages.

I’ve worked out a system and recorded some stats that I’d like to share with you. I’m not saying it’s the best way to research, draft and proof/ship web content pieces. It just works for me and is the best use of time I can make. I also analyzed the last ten pieces and took an average of time spent in each category and how that displays as a time and effort percentage. I’ll show it to you but first here’s how I put content writing into practice.

Research

I probably spend too much time researching a topic. But in order to sensibly draft it, I have to understand it. Then the words flow and I can make my words per hour (WPH) cost effective. In other words, it has to return a decent dollar per hour (DPH) because all web content assignments are paid on a flat rate, not by the actual time they take to complete.

I start research by Googling the meat of the topic and see what comes up. For instance, “How To Write Web Content” has 38,800,000 results. That’s a whack of stuff to pour through. Fortunately, Google ranks the best links on the top SERPs so I go from there. (Hmm… I wonder if these content writers intentionally wrote the pieces with SEO in mind to score high rankings…)

Once I find existing content that seems useful, I copy and paste it to a Word.doc and then format it to Ariel 10-point in black on white with 1.15 line spacing and 6-after paragraph spacing. This makes for easy reading and a minimal amount of paper and ink used when printed. I find around 10 articles and stop. Then I print them to hard copy and go over them with a green highlighter and a red pen. That’s my code system for identifying pertinent info and facts.

Drafting

Now it’s time to switch hats and start the creative process of drafting the piece. I also switch locations. I do research and reading at home where I have an internet connection but to be time effective, I leave the house and go to the nearby university where I’ve claimed a quiet place in the library. It’s my spot. This change of location changes my mindset. I’m far more productive than at home and not distracted by the phone, door or sneaking peeks at the net.

I’m nearly twice as efficient at the library. It gets me out and around young, vibrant people as well as being surrounded by thousands of books and millions upon millions of knowledgeable words produced over hundreds of years of researching and writing by some of the brightest minds the world has ever known. Plus, I like it there and it’s quiet.

I’m not a fast writer but I’m clean. I do a bare-bones outline with the introduction, the main points and the call to action.

Then I start writing. Again, I use Arial font but in 12-point. It’s easier to see on the screen for an old guy like me. The first 500 words are slow and then it takes off. I take a 10-15 minute break once per hour or so, get up and walk around. This is really important. I rarely go back and review during the draft stage. When the word count for the assignment is reached, I save and go home.

Proofing/Shipping

Now comes the proof/ship phase and it’s quick. I paste the Word.doc into Grammarly and go through it. Grammarly’s great but it can’t read your mind. Once I catch mistakes like typos, spacing and bad form, I take the amended Word.doc and change the font to Tahoma 10-point. This proofreading trick really helps to look through a different perspective. Then I scan the document rather than read it word by word. Over the years I’ve developed an ability to speed read. I can accurately cover a 3K word doc in about 10 minutes. And under my breath, I’m reading it out loud.

Once the Word.doc is as clean as I can get it, it’s time to ship. There’s no point beating this thing because it goes to another set of eyes before delivering to the client. I simply ship an email attachment and save it to a folder. Then it’s out of sight, out of mind and on to the next. I find one longform of around 3K words is enough for one day but it depends on what has to be done and by when.

Something I’ve really learned is how to work within deadlines.

Consistently researching, writing and shipping within a limited time frame really boosts productivity. It also boosts confidence. That applies to all other forms of writing including my own blog posts and novels. That’s the biggest takeaway I’ve gained from learning how to write web content. Overall, it’s made me a far better writer.

I record exact stats on how my research, drafting and proof/ship time efficiency work out. I carefully record my time into blocks rounded off to 5 minutes. When the piece is shipped, I divide the total time by 60 for an hourly calculation. Then I work it into the percentage of time it took for each phase as well as dividing the total word count (WC) by the actual writing time for the number of words per hour (WPH). I also divide the total project time by the flat fee for the return on overall dollars per hour (DPH).

Somedays production and pay are good. Somedays, not so good. That’s how the web content writing business goes. Here are the stats for the average of my last 10 longform assignments.

  • Total Project Time — 5.83 hr
  • Total Research Time — 2.0 hr
  • Average Research Percentage — 36.2%
  • Total Drafting Time — 3.28 hr
  • Average Drafting Percentage — 59.3%
  • Total Proof/Ship Time — 0.25 hr
  • Average Proof/Ship Percentage — 4.5%
  • Average Word Count (WC) — 2990
  • Average Words Per Hour (WPH) — 912

I also keep precise track of the dollar per hour return but I’m reluctant to share specifics to protect confidential pricing structure. It all depends on the amount charged to a client and how efficient my time is. You can make excellent money from content writing if you get good assignments and produce quality work fast. Generally, a flat rate will be a set for the article and you can break that down to a certain fraction of a cent per word.

I don’t think I can speed up my drafting time but I probably do too much researching. But to cut this down, I probably wouldn’t get sufficient knowledge to write an informative and valuable piece that’d be found on Google. That’s the whole point of the exercise. And it’s why I’m getting paid for web content writing.

I hope you’ve got some decent information and tips on how to write effective web content from this. I sincerely believe it’ll help make you an overall better writer. And here’s the call to action.

Please share this article on social media and email it to a friend who’ll benefit.

Comments are appreciated. So are suggestions for how we all can become better writers.

And if you have a background as a health and wellness writer, Emily’s actively seeking freelance assignment writers for HealthyContentAgency.com. You can contact her by completing this online form.

TAKE THE OJ SIMPSON MURDER SCENE TOUR

OJ Simpson is the world’s most famous criminal who got away with murder. On June 12, 1994, NFL Superstar Orenthal James (O.J.) Simpson slashed and stabbed his estranged wife, Nicole Brown-Simpson and her acquaintance Ron Goldman, leaving them to die in pools of blood outside Nicole’s home in the West Los Angeles community of Brentwood. OJ fled. He was eventually taken down after a slow-speed chase in a white Ford Bronco shown live on national TV.

The white Bronco show opened a much larger act when OJ Simpson was tried live on international TV. It was the first of its kind — possibly the catalyst to reality shows. People were mesmerized by plastic theatrics played throughout eleven long months where a host of larger-than-life characters mocked jurisprudence. OJ got off. But the file never closed. Today, the OJ Simpson case stays open in the court of public fascination.

And today, when you’re in Brentwood, California, you can take the OJ Simpson murder scene tour with guide Adam Papagan. Adam is a wealth of knowledge about the OJ case, the characters and the locations from where the trial of the century played out. Adam takes you from Nicole’s condo, where blood soaked the walk, to the Mezzaluna Restaraunt where she ate her last meal. He’ll guide you through moments before OJ’s frenzied attack and many hours till the famous freeway fallout. And Adam will tell you things left lingering behind the scenes that let OJ Simpson get away with murder.

The only thing Adam Papagan doesn’t have is a white Ford Bronco. But he’s working on it. Adam not only has a tour company website, Facebook page, Twitter account and great TripAdvisor stars, he’s currently crowdfunding capital to buy a white Ford Bronco to make your OJ crime scene tour complete.

I invited guide Adam Papagan over to the DyingWords shack for a talk about the OJ Simpson case and what to expect when you take his OJ Simpson murder scene tour. Adam’s fun and he knows his stuff. Here’s how our chat went down.

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Hi Adam! Welcome to DyingWords. I think you’ve got a real cool crime-scene tourist business going and a hell of an idea about using a white Bronco as a tour vehicle and mobile OJ museum. How’d you come up with it?

Hi Garry, thanks. I grew up near Brentwood so I’ve been obsessed with this whole thing since I was a kid. In high school, I was talking to a friend about OJ and she told me in the 90s her father, a guy by the name of Stu Krieger, came up with The OJ Tour. After months of lobbying, Stu agreed to take me on the tour and it was amazing. He gave me his blessing to keep the tour going and I gave it informally for ten years after that. Word started to get out to the point that strangers started hitting me up on Facebook wanting to go on the tour. That’s when I realized it could be a thing.

We don’t have a regular tour vehicle, but a Bronco would be perfect since that’s the vehicle everyone associates with OJ. There’s so much OJ memorabilia from the trial and his football career, so I figure we can turn the extra space in the back of the truck into a museum.

It’s been 23 years since the tragic and brutal Nicole Brown Simpson — Ronald Goldman murders. Why are people still so interested in this case?

There’s still debate over whether he did it is probably the biggest reason. There’s some unresolved business there that’s very intriguing. It also has a lot of glamorous aspects which I think people are fascinated by. A lot of it is nostalgia too. The case was a huge part of the 90’s. It’s so of its time.

There’s been gobs written and reported on the OJ case. Like in so many high-profile murders, I suspect a lot is misinformed or outright BS. Give us a Cliff’s Notes tour of the events leading up to the murders.

I wasn’t there, but what I believe happened is OJ got pissed when Nicole didn’t invite him to have dinner with the family after their daughter’s dance recital. He went home and for the next couple hours got madder and madder. Before his flight to Chicago, he went to Nicole’s house. Maybe just to spy on her, he did that, or maybe with the intention of killing her. Either way, Ron was there and got caught in the middle. I think OJ did it and more than likely he planned it out in advance.

Looking back, how solid was the evidence against OJ?

Not very solid. He had a motive and an opportunity, but there were no witnesses and the police didn’t do a very good job with the investigation. But this case isn’t about evidence. The Not Guilty verdict was inevitable.

What do you think happened to the murder weapon? The knife?

OJ probably ditched it at the airport before his flight. A skycap said he saw it happen but they were never able to prove it. Maybe he threw it out the window of the limo. We’ll never know.

I just re-read the autopsy reports. It shows Nicole was stabbed 5 times and Ron Goldman was knifed 30 times. That’s a lot of overkill. What made OJ snap?

OJ was a jealous guy. It drove him crazy that she was playing him with a young boy toy. OJ probably recognized Ron from the neighborhood. I saw some 20/20 or Dateline or something where a forensics expert said some of Ron’s wounds were extra deep as if the assailant were accenting a point with the knife, like “So, you think you can kiss MY wife?”. That sounds like a movie, though.

What do you make of OJ’s headspace after the murders? What was he trying to do?

I think he compartmentalized it like he did a lot of his personality. His whole life people loved him and he could get away with anything. I think he was genuinely baffled when the hammer came down as hard as it did.

There’ll never be another live action scene like the slow-speed chase. Take us through the white Bronco ride.

The Dream Team negotiated with the LAPD to let OJ turn himself in on the morning of June 17th, five days after the murder. OJ had his lawyers stall so he could make a getaway attempt. The plan was to have his best friend Al Cowlings drive him to Mexico. On the way, they stopped at Nicole’s grave in Orange County. By this time the news had gotten out that the Juice was Loose and they were spotted. At this point, they had to turn around and head back to Brentwood. OJ had thousands of dollars in cash and a disguise with him. No charges were ever filed in connection with the case because they thought it would distract from the murder trial.

What happened to the original white Bronco? Any chance of buying that thing?

OJ’s former agent Mike Gilbert has it in his garage in Central California. He’s been offered hundreds of thousands of dollars over the years but won’t part with it. I don’t think there’s any chance I’ll get it, that’s a lot of $80 tours.

What’s your take on the police investigation? Was it as screwed up as the trial indicated?

Definitely. They mishandled evidence and failed to secure the crime scene. Cases get dismissed for that kind of thing all the time. On the other hand, the LAPD has a long history embellishing evidence to help their case. I think it’s very possible they’ve framed an innocent man. (Not OJ, though. He was totally guilty.)

What are some important pieces of evidence that never came out at trial?

There was a woman who almost got in a car accident with OJ few blocks from the murder scene. She sold her story to the tabloids so she never got to testify. There were also the shoe prints from OJ’s “ugly ass shoes” that didn’t come into play until the civil trial. But like I said, evidence wasn’t a factor in this case.

Okay, let’s talk about the trial of the century and the dream-team defense. How’d that circus get so crazy?

People have misconceptions about the judicial system. It’s not about right or wrong it’s about which side plays the game better. The defense had a better strategy and scored more points so they won. The media play helped the defense plant doubt about OJ’s guilt too. OJ was a veteran entertainer and they were able to use that to their advantage. It’s not unlike the 2016 election.

Give us some gossip about the trial characters.

Let’s see… Marcia Clark took Scientology classes and had a poster of Jim Morrison in her office. Fred Goldman works at a department store in Phoenix. Kato ordered a grilled chicken sandwich at McDonalds minutes before the murder.

Marcia Clark, the main prosecutor. Was she in over her head or did she get a bad shake?

Both. The defense was a lot more polished and used to being on TV, plus they had more resources. But she was also the victim of sexism.

What are your thoughts about how the jury demographics and change of venue affected the verdict?

The defense strategically stacked the jury with people who would be sympathetic to OJ. Apparently, after jury selection, OJ remarked, “If this jury convicts me, then maybe I DID do it”.

Judge Ito? What was that guy all about? I read he did off-the-wall stuff like offering to take the jury up for an entertaining mid-trial Goodyear Blimp ride, took a personal vacation during final summations and even did a bizarre product placement for “Broccoli Wockly” on his desk so the cameras could promote it. Is that shit true?

I think he was a little star struck and got taken for a ride, like a lot of people who have a brush with fame in Hollywood. I’ve never heard the Broccoli Wockly thing but those hour glasses he kept on his desk were pretty weird. The jury went on all sorts of outings so I wouldn’t be surprised about the blimp. Ito was the only one smart enough to not write a book, so it’s hard to say.

Okay, I gotta ask you about the glove fitting in court. WTF happened there?

Which time? When OJ tried on the glove from the crime scene that supposedly didn’t fit it had shrunken some, plus OJ stopped taking his arthritis medication so his hands would swell up, plus it kind of did fit. What most people don’t know is that the next week they had him try on a brand new pair of the same gloves and they fit perfectly.

Was having cameras in the courtroom the fatal flaw?

They certainly helped the defense, and it was definitely good for the people. If it weren’t on TV it wouldn’t have gotten nearly as big.

Vincent Bugliosi’s book “Outrage — 5 Reasons Why OJ Simpson Got Away With Murder”. I’m sure you read it. What’s your thoughts on it?

It’s at the thrift store a lot, I’ve skimmed it. Bugliosi doesn’t really have anything to do with the OJ trial and his Helter Skelter book is kind of boring. Mark Furhman’s book is the best, so I kind of stopped after that one.

I understand OJ is still in jail on an unrelated robbery conviction. What’s eventually going to become of him?

He’s up for parole this year but I don’t think he’ll get it. It’d be in his best interest to stay quiet and continue to fade into legend.

Take us for a ride on your tour.

I use some proprietary tour information so I can’t tell you everything, but we go to the murder scene, obviously, Rockingham, the restaurant, and a few more. I use a lot of my first-hand knowledge of what Brentwood was like at the time of the trial.

When you visit these scenes, how do the neighbors respond?

No one has ever said anything. One time while giving the tour I ran into Pablo Fenejves, Nicole’s neighbor who testified at the trial and later went on to ghostwrite OJ’s book “If I Did It”. He was walking a dog, which is the same thing he was doing at the time of the murders. That was surreal.

What’s the craziest question you’ve been asked?

I had one guy who was a lawyer who wanted to explore the case from the perspective of Jason Simpson being the murderer so he paid me extra to take him to the restaurant where Jason worked and approach it from that perspective. He wrote me some months later to tell me, after careful investigation, he thinks OJ did it.

Tell us about your plans to acquire a white Bronco and how people can help you out with crowdfunding.

Broncos are fairly common but because of their iconic status they are a little pricey. Doing the tour in the Bronco will be pretty conspicuous, so getting it will trigger me having to get a bunch of tourism licenses and insurance. I don’t really make any money on the tour as it is, so I’m asking people to chip in to help cover all the additional overhead.

Where can people get involved and what’s in it for them?

We have an IndieGoGo page. Also the ojtour.com We have prizes like stickers and t-shirts as well as the option to book a tour. We’ll also send out a link so you can do a virtual ride along. The campaign runs until June 17th, the anniversary of the Bronco chase.

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Adam Papagan is an artist, comedian, and talk show host from Los Angeles, California. His past projects include immersive video installations, collaborations with outsider musician David Liebe Hart, and the podcast Juicing the People v. O.J. Simpson. He also hosts There’s a Place: The ASMR Talk Show on Dromebox.com and Inside Outside on KCHUNG Radio. He began his career at age 15 on public access television.

Help support Adam’s crowdfund goal through IndieGoGo and get that white Ford Bronco chasing slow through the crime scenes in Brentwood. Check out Adam’s OJ Tour Website and connect with him on Facebook and Twitter. And please share Adam’s white Bronco campaign — it ends on June 17th — 23 years to the day since OJ fled in his white Bronco after viscously murdering Nicole and Ron.

SUN DANCE — FATAL LAST WORDS FROM FAMOUS FOLKS

Ordinary people have a sun dance fascination with famous folks. They worship bright lights but rarely waltz with military heroes and historical figures. Same with movie stars like Sundance’s Robert Redford. Sports jocks are honored. Some politicians are revered. So are daredevils. Religious and spiritual leaders. Business successes. Inventors. Philanthropists. Chauvenistic cooks and reality TV show hosts. Even the odd crime writer has their day of fame and following. Some people are famous for being famous like the Kardashian Klan but most in the spotlight have earned it. Some are good folks. And some are disastrous. Like those in the fatal sun dance between Sitting Bull and Custer with his men of the United States 7th Cavalry. 

It’s not surprising when celebrities check-out and say goodbyes that the unwashed masses take notice. Some last words from dying demigods are inspirations from the departed. Some deathbed utters are foundations for lasting legacies. And some dying words are just plain stupid or hilariously funny.

In no particular order of importance — except for the last oneread to the end — here are a few fatal words from famous people checking-out.

Diana, Princess of Wales – “My God. What’s happened?”

John Lennon – “I’m shot.”

Bob Marley – “Money can’t buy life.”

Curt Cobain – “It’s better to burn out than to fade away.”

Terry Katch (Rock musician) – “Don’t worry, it’s not loaded.”

Humphrey Bogart – “All you owe the public is a good performance.”

Joe DiMaggio – “I’m finally going to see Marilyn again.”

Elvis Presley – “Just a minute. I have to go to the bathroom.”

Leonard Nimoy (Spock’s last Tweet) –  “A life is like a garden. Perfect moments can be had, but not preserved, except in memory. LLAP.”

Bing Crosby – “That was a great game of golf, fellers.”

Oscar Wilde – “Either that wallpaper goes or I do.”

Hunter S. Thompson – “Relax – This won’t hurt.”

Adolph Hitler –  “I myself and my wife – in order to escape the disgrace of deposition or capitulation – choose death. It is our wish to be burnt immediately on the spot where I have carried out the greatest part of my daily work in the course of a twelve years’ service to my people.”

Robert Alton Harris (California Gas Chamber, 1922) – “You can be a king or a street sweeper, but everyone dances with the Grim Reaper.”

William Somerset Maugham – “Dying is a very dull and dreary affair. My advice to you is to have nothing whatever to do with it.”

Surgeon Joseph Henry Green – “Stopped.” (Checking his own pulse as he lay dying.

Salvador Dali – “I do not believe in my death.”

Queen Elizabeth I – “All my possessions for a moment of time.”

Errol Flynn – “I’ve had a hell of a lot of fun and I’ve enjoyed every minute of it.”

John Quincy Adams – “This, is the last of earth. I am content.”

Buddha – “Work hard to gain your own salvation.”

George Bernard Shaw –  “Sister, you’re trying to keep me alive as an old curiosity, but I’m done, I’m finished, I’m going to die.”

Erskine Childers (Irish Nationalist facing firing squad) – “Take a step forward, lads. It will be easier that way.”

Che Guevara – “I know you have come to kill me. Shoot, Coward. You are only going to kill a man.”

Julius Caesar – “Et tu, Brute?”

Leonardo Da Vinci – “I have offended God and mankind because my work did not reach the quality it should have.”

Thomas Edison – “It is very beautiful over there.”

Karl Marx – “Last words are for fools who haven’t said enough.”

Sir Winston Churchill – “I’m bored with it all.”

Luciana Pavarotti – “I believe that a life lived for music is an existence spent wonderfully, and this is what I have dedicated my life to.”

Crazy Horse – “Hokahey! Today is a good day to die.”

James W. Rodgers – “Bring me a bullet-proof vest.” (Asked for a last request when facing a Utah firing squad in Utah.

Dylan Thomas (Welsh poet) – “I’ve had 18 straight whiskies. I think that’s the record!”

Alfred Hitchcock – “One never knows the ending. One has to die to know exactly what happens after death, although Catholics have their hopes.”

Charles Darwin – “I am not the least afraid to die.”

Thomas J. Grasso –  “I did not get my Spaghetti-O’s. I got spaghetti. I want the press to know this.” (Convicted murderer using his last words to complain about his last meal.)

Amelia Earhart – “Please know that I am quite aware of the hazards. Women must try to do things as men have tried. When they fail, their failure must be but a challenge to others.” (Last radio communiqué before her disappearance.)

George Washington – “It is well, I die hard, but I am not afraid to go.”

Prophet Mohammed – “Oh Allah. Pardon my sins. Yes, I come.”

Jesus Christ – “It is finished. Father, into your hands I commend my spirit.”

Francis ‘Two-Gun’ Crowley (Texas Electric Chair, 1931) – “You sons of bitches. Give my love to mother.”

George Armstrong Custer (Lieutenant Colonel – Brevet General, U.S. 7th Cavalry) – “There aren’t enough Indians in the world to defeat the 7th Cavalry.”

General John Sedgwick – “They couldn’t hit an elephant at this distance.”

Crowfoot (American Blackfoot Indian Orator) – “What is life? It is the flash of a firefly in the night. It is the breath of a buffalo in the winter. It is the little shadow which runs across the grass and loses itself in the sunset.”

General Philip Sheridan – “The only good Indian is a dead Indian.”

General Alfred Terry – “Now Custer, Don’t get greedy.”

Custer – “Holy cow! Look… at all… the fuckin’… Indians.

There’s an untold story about Custer and his death at the last stand. It’s about the American Indian Sun Dance and how the immense psychological impact on native warriors was the root cause of Why Custer Really Lost The Battle of the Little Bighorn.

What started as a blog post about forensic evidence found at archaeological excavations on the Little Bighorn Battlefield National Monument in southern Montana turned into a book. For years, I’ve researched a subject that fascinates me. Why did a small, old-west American skirmish become a huge historical happening?

The answer is because the white society of the time simply couldn’t comprehend how a crack cavalry unit led by a fearless, military genius like “Boy-General” Custer being wiped out by a bunch of primitive savages. Well, Custer was no genius and the Sioux and Cheyenne were not primitive. Nor were they savages. That’s a myth. It’s bullshit. It’s part of 140 misleading years of Custermania.

While reading accounts of the Little Bighorn Battle, I came across a quote. “Custer’s troops instantly changed from offense to defense and were immediately overrun by an overwhelmingly aggressive force”. I stopped and said, “What instantly and immediately changed?

The fight changed because of a complex and universal mindset the Sioux and Cheyenne soldiers had. Their Cavalry opponents had no concept of it. That’s the mental clarity and collective consciousness a determined human force has when psychologically prepared and dedicated to a greater purpose. Sitting Bull’s leadership through Sun Dance ceremonies properly prepped his men. They broke their opponent’s will to fight and supercharged their own. That’s Why Custer Really Lost the Battle of the Little Bighorn.

In the late 1800’s, U.S. Government policy of genocide on indigenous citizens was a crime against humanity. Custer’s defeat solidified a Euro-American mentality that demanded revenge on native people. The Little Bighorn was a pivot point. It led to century-long injustice from white on red that’s slowly being repaired. Sun Dance Why Custer Really Lost the Battle of the Little Bighorn is a small step towards helping people understand the insightful and emotionally powerful impact the Sun Dance had on Custer’s foe. The Sun Dance caused Custer’s annihilation. It’s an incredibly powerful force and a universal lesson we need to learn.

If anyone would like an Advanced Reading Copy (ARC) of Sun DanceWhy Custer Really Lost the Battle of the Little Bighorn — I’d be happy to give you one when it’s ready. Just email me at garry.rodgers@shaw.ca.