Tag Archives: Seth Godin

AVERT YOUR EYES – INSIGHT INTO HUMAN NATURE FROM SETH GODIN

I’m a big fan of writer, marketer, motivator, and change-maker Seth Godin and follow his blog religiously. Seth has previously guest-posted on DyingWords and he generously agreed to return with this insightful piece about human nature.

AA1When there’s a wreck on the side of the road, we can’t help it. Despite our best efforts, we look at the accident, sometimes even slow down to get a really good look.

Why?

To remind ourselves it’s not us. To reassure ourselves it’s not someone we know. Phew. Rubbernecking is our way of reassuring ourselves.

AA2Often, though, we do precisely the opposite when it comes to the apparently unfixable, to the enormity of horrible events, to tragedies. (Enormity doesn’t mean “extra enormous.” It refers to the emptiness of something so horrible and large we have trouble comprehending it).

Time Magazine produces a cover that we can’t bear, so we don’t buy that issue. We don’t see the billboard. A disease appears uncurable, so we don’t talk about it. It’s easier to talk about the little stuff, or events with hope.

We also do it with science, to facts about the world around us.

AA3There’s a long history of denialism, defending the status quo and ignoring what others discover. That two balls of different weights fall at the same speed. That the Earth rotates around the Sun. That the world is millions of years old. That we walked on the Moon. The denials all sound the same. They don’t come from stupidity, from people who aren’t smart enough to understand what’s going on. They come from people who won’t look.

Why deny? It’s a way to avert our eyes.

Two related reasons, internal and external.

The external reason is affiliation.

AA4What happens to one’s standing when you dare to question the accepted status quo? What are the risks to doing your own research, to putting forth a falsifiable theory and being prepared to find it proven wrong? What will you tell your neighbours?

When adherence to the status quo of our faith or organization or social standing looms large, it’s often far easier to just look the other way, to feign ignorance, or call yourself a skeptic (n.b. all good scientists are actually skeptics, that’s how they build careers… the difference is that the skeptical scientist does the work to prove to her peers that she’s right, and acknowledges when she’s not).

There’s more data available to more people than ever before.

AA5And the prize for using statistics and insight to contradict the scientific status quo is huge. If a thesis doesn’t sit right with you, look closer – not away. Do the science, including acknowledging when your theory isn’t right.

The internal reason is fear.

AA6The fear of having to re-sort what we believe. Of feeling far too small in a universe that’s just too big. Most of all, of engaging in a never-ending cycle of theories and testing, with the world a little shaky under our feet as we live with a cycle that gets us closer to what’s real.

Part of being our best selves is having the guts to not avert our eyes, to look closely at what scares us, what disappoints us, what threatens us.

By looking closely we have a chance to make change happen.

*   *   *

AA8AA11SETH GODIN is the author of 18 books that have been bestsellers around the world and have been translated into more than 35 languages. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. You might be familiar with his books Linchpin, Tribes, The Dip and Purple Cow.

AA9In addition to his writing and speaking, Seth founded both Yoyodyne and Squidoo. His blog (which you can find by typing “seth” into Google) is one of the most popular in the world. He was recently inducted into the Direct Marketing Hall of Fame, one of three chosen for this honor in 2013.

Recently, Godin once again set the book publishing on its ear by launching a series of four books via Kickstarter. The campaign reached its goal after three hours and ended up becoming the most successful book project ever done this way.

His newest book, What To Do When It’s Your Turn, is already a bestseller.

Visit Seth’s website at:  http://www.sethgodin.com/sg/

Follow Seth on Twitter:  https://twitter.com/ThisIsSethsBlog

HOW DO YOU WANT TO DIE?

I’m thrilled to death to have Seth Godin do this guest post on DyingWords. Seth is an internationally known author, speaker, businessman, and all-around mover & shaker. He originally posted this on his own blog at www.sethgodin.com on June 13, 2013, and generously offered to share it here. Thanks Seth!

Seth3Let’s assert that you’re almost certainly not going to be the very first person to live forever. Also worth noting is that you’re probably going to die of natural causes. 

The expectations we have for medical care are derived directly from marketing and popular culture. Marcus Welby and a host of medical shows taught us about the heroic doctor, and more than that, about the power of technology and intervention to reliably deliver a cure.

It’s not a conspiracy — it’s just the result of many industries that all profit from the herculean effort and expense designed to extend human life, sometimes at great personal cost.

Seth4Hence the question: Do you want to choose whether or not you will be a profit center in the ever scaling medical-industrial complex? One percent of the population accounts for 30% of all health care expenditures, and half of those people are elderly.

Most of that care is designed to prolong life, regardless of the cost, the pain, or the impact on the family. A lot of doctors are uncomfortable with this, but they need you to speak up and make a choice (in advance) about what you’d like. Some people want the full treatment, intervention at all costs.

If that’s your choice, go for it. But be clear, in writing, that you’d like to spare no expense and invest in every procedure, even if it’s pointless and painful. Don’t be selfish and let someone else have to guess.

Seth5On the other hand, you have the right to speak up, and stand up, and clearly state if you’d prefer the alternative. Many people prefer a quiet dignity that spares them, and their family, pain and trauma. But you have to do it now, because later is too late.

The web makes it easy to generate and sign a simple generic form. Or even better, go find the forms by state or province. If those pages are down, try a search “health care proxy” and the name of your state or province. I suggest http://mydirectives.com and consider the “Five Wishes” at http://www.agingwithdignity.org/ .)

Seth6There are two critical components: assigning an individual to be your health care proxy, and then telling that proxy, in writing, what you’d like done (and not done) to you when the time comes.

If you’ve ever shared a post of mine, I hope you’ll share this one. If every person who reads this sits down with her family and talks this through (and then tells a few friends), we’ll make a magnificent dent in the cultural expectation of what happens last.

Seth8It’s free. It’s not difficult. It takes five minutes. Do it today, if you can, whatever your wishes are. Don’t make the people you love guess and then live with the memory of that guessing.

Some things are more likely to happen if you plan for them. In this case, the end comes whether you plan for it or not.

Planning merely makes it better.

Seth1SETH GODIN is the author of 17 books that have been bestsellers around the world and have been translated into more than 35 languages. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership, and most of all, changing everything. You might be familiar with his books LinchpinTribesThe Dip, and Purple Cow.

In addition to his writing and speaking, Seth is the founder of squidoo.com, a fast growing, easy to use website. His blog at www.sethgodin.com (which you can find by typing “seth” into Google or click here) is one of the most popular in the world. Before his work as a writer and blogger, Seth was Vice President of Direct Marketing at Yahoo!, a job he got after selling them his pioneering 1990s online startup, Yoyodyne.

In 2013, Seth was inducted into the Direct Marketing Hall of Fame, one of three chosen for this honour.

Seth9Recently, Seth once again set the book publishing on its ear by launching a series of four books via Kickstarter. The campaign reached its goal after three hours and ended up becoming the most successful book project ever done this way. His latest, The Icarus Deception, argues that we’ve been brainwashed by industrial propaganda, and pushes us to stand out, not to fit in.

Thanks so much for generously sharing your wisdom, Seth!