Tag Archives: Publishing

ZAP YOUR APP

A1On Christmas eve, marketing guru Seth Godin sent an email link to Zapier’s website. “Zap who?” you ask. So did I, until I opened it and got blown away by what this amazing technology does for writers and online marketers. Zapier is a software integration application that allows over five hundred other apps to mingle efficiently. It “easily connects web apps you already use, making it easy to automate tedious tasks”.

Here’s Seth’s link to Zapier:

Powering A Digital Future With Zapier

A3Now anyone who knows me, knows I’m far from a techie. In fact, I’m a Luddite with a Capital LUD. Just ask my buddy, Jake, who I recently “helped” set up a technological monster called the Security Management System for a commercial marihuana producer.

I grew up in a computerless age and watched the moon landing on a black and white TV that got airwave reception. We changed the channel by going outside and turning the aerial pole while the guy inside yelled out the window when the picture got clear.

I took typing classes in the police academy when we were still pounding on mechanical typewriters filled with carbon paper. Whiteout was a huge technological breakthrough.

A4I remember the first “word processor” showing up. I was doing a wiretap application and this new-fangled gizmo saved me an incredible amount of time. When I left the police force, all the detectives were sitting at their desks pecking-out reports on laptops while the steno supervised them, troubleshooting IT stuff.

As a coroner, I saw the first voice-to-text app come in as the pathologists began dictating autopsy reports right while they were cutting. Now, as a blogger, I rely on a number of different software applications to produce content.

Which got me thinking…

I opened Zapier’s list of over five hundred compatible apps and went through it to see how many I either use or have used.

Twenty-seven.

Me, the iceman of the internet, is familiar with twenty-seven of these apps. Here’s the list:

A5Evernote, MailChimp, Twitter, Dropbox, Facebook, RSS, WordPress, Linkedin, OneDrive, MS Office, GoToWebinar, PayPal, AWeber, OneNote, YouTube, Amazon, Pinterest, Reddit, SumoMe, EBay, Excel, Google Adwords, Google Analytics, Google +, LeadPages, Outlook, and Sharepoint.

I also just got a free download of the Scrivener writing software. I’ve heard so many good things about Scrivener from other writers and I’m looking forward to learning this app as well—particularly its ability to convert Word.docs into Mobi and ePub formats—as I have a pile of these eBook conversions coming up. I’m betting once the learning curve is done, Scrivener is going to really pay back in time… and time is money.

Makes me wonder how the over four hundred and seventy-three other apps that Zapier interfaces with might make the writing life easier and more productive.

I guess I’ll just have to thaw.

SERIAL KILLER, PAUL BERNARDO, SELF-PUBLISHES ON AMAZON

B10Paul Bernardo is Canada’s most notorious serial killer. In 1995, Bernardo was convicted on two counts of first-degree murder and one count of manslaughter. He was sentenced to life imprisonment with a Dangerous Offender designation, giving him zero chance of parole. Bernardo also confessed to committing violent rapes—perhaps over thirty. Today, he’s in solitary confinement at Millhaven Institution, a maximum-security penitentiary near Toronto, Ontario. And this week, Paul Bernardo hit #1 on the Amazon BestSeller list by self-publishing an eBook spy-thriller titled A MAD World Order.

So HTF did this happen?

Before threatening to set Amazon on fire with what’s left of my hair, I decided to check out what Bernardo wrote. Here’s Amazon’s product description:

B11The top echelons of the Russian government lament for the glory days of their superpower status. Resorting to desperate and nefarious means, a secret cabal has strategized a plan to return Russia to a world power. By a fate not of his choosing, one man finds himself caught, and involved in the Russian plot.  Mason Steele with his best friend Kyle Boorem founded Social Mall. It is a 3-D social media website. It is targeted by the by the Russians for a hostile takeover to get the off-the-books financing for their operation, and the FSB uses the local Russian Mafia as its covert operatives.  NSA has picked up al-Qaeda chatter of an impending catastrophic strike against the United States. Given the size and sophistication, it is concluded small dirty-bombs are involved.  Mason prepares a plan to rescue his co-founder, revenge the attacks against them, and stop the theft of his company. Unrestrained by rules or laws, he takes the battle to the Russian Mafia in San Francisco and across the globe.

Yeah, whatever I thought. Different flavor on an old ice cream bucket. But I wonder if the guy can actually write? 

B17Now, I’m sure as hell not going to buy this monster’s work, but I did have a free “Look Inside” on the Amazon site. After skimming the first twenty pages, my impression was Hmmm. Crappy cover. Story kinda sucks. Not much of a hook. Slow… not sure how this is gonna keep anyone in it for the advertised 631 pages. But the editing’s pretty goodespecially for a self-pub. It’s fairly clean for punctuation. Grammar’s okay. Don’t see any obvious spelling mistakes. And the formatting is professional. Can’t see how anyone sitting alone in a jail cell did this, so there’s no doubt Bernardo had some experienced help putting this thing on the market. 

Now setting aside the legal, moral, and ethical issues of a human piece-of-shit like Paul Bernardo being allowed to publish from a jail cell, let me remind you what this animal did before becoming a BestSelling novelist.

B7Bernardo was the Scarborough Rapist who viciously attacked women in the Greater Toronto area in the early 1990’s. A pretty-boy who later score 35 out of 40 on the psychopathy checklist, he tangled up and married an equally evil Karla Homolka. The pair compounded each other’s sick fantasies which led to them drugging, raping, and killing Homolka’s younger sister.

14 year-old Leslie Mahaffy was their next victim. They abducted Leslie and took her to their house where they videotaped themselves raping and murdering her. Then they cut Leslie’s body apart with a circular saw before encasing her pieces in concrete and dumping them in a lake.

Kristen French, 15, was third. Bernardo and Homolka filmed Kristen’s terror over a three day period, then dumped Kristen’s naked body in a ditch.

Bernardo was caught through DNA. Before the video tapes were discovered, the prosecution cut Homolka a deal, letting her cop to a 12-year manslaughter sentence in exchange for testifying against her now-divorced husband. And that’s the sum of the Paul Bernardo story.

How—in a sane world—is cesspool scum like Bernardo allowed to still breathe, let alone be allowed to profit from his mind? His eBook lists at $5.97 USD so he pockets $4.18 per copy. How many copies is he selling? Well, as I write this, A MAD World Order is #1 on Amazon.ca in the Spy Thriller category and #45 on Amazon.com in the War Fiction category. To me, that says a lot of sold books and a lot of coin.

Bernardo screenshot

And it’s getting a ton of reviews—over 600 on Amazon’s Canadian site, so far. The vast majority are 1-Star hates, but some people are sticking up for the right of free speech and uncensorship.

Here’s a sample of what they’re saying: 

By Paula McLeod — Hello to the powers that be at Amazon… seriously what were you thinking??? I realize that as an American company that you have very little interest in what goes on north of the border. I also understand the extra work involved in checking up on a vendor prior to allowing them to flog their wares on your site is time consuming but come on…really??? In case you were not aware; there is the little thing called “Google”. How about it??? Do not allow this waste of a life to profit in any way after all of the horrific things that he has done. I do not make idle threats…I will not spend my hard earned money on products that are sold by a company that support a sadistic piece of trash, serial killer, serial rapist, dangerous offender. You must remove this immediately or I will cancel my account and never purchasing anything from your site again.
By Robert Truszkowski — It’s not so simple. Amazon publishes OJ Simpson’s “If I did it”, Charles Manson’s autobiography, Hitler’s “Mein Kampf”, and many other deplorable works, and/or works by deplorable people. We live in a society that is so conflicted. We want to be safe from hateful garbage, and we seem willing to fight in far off lands for freedom and democracy, but it’s a catch-22. Don’t want to read crumby fiction by a twisted freak? Don’t! But it’s a slippery slope once you start banning books.
By Sandy M. — WTH Amazon would even allow this b@stard to sell anything on their site, shows me that Amazon is very sick. Anyone that would support what that good for nothing a-hole has blood on their hands from the 3 girls he murdered after raping them repeatedly, as well as all the other women he raped but were fortunate to get away before he killed them too. Paul Bernardo and Karla Homolka should not be breathing. DON’T BUY INTO THIS SICK B@STARD’S CRAP! Murderers and rapists should not be making money from anything!
By Sarahon — To all the upset with the following book…get over it. Yea he is in jail…yes he committed a crime..and now he is serving that time. For life. Yes he is going to make money..however he will never get to touch it because he is incarcerated..those not familiar with the wat it works..if you make revenue while in prison.. You can’t have it until your out. Not to mention the amount of money he would still owe for victims restitution. That money will never reach his hand. Further more at least he is not wasting tax dollars abusing the system. He is at least doing something. The book..amazing read. Loved to story. Very interesting and intrigued me. Buy the book based on the description.. Not the author. Lets help pay those victims family’s for what’s happened.
By Mica — Too bad there isn’t a minus star! Cannot believe Amazon/ca would publish a book by a convicted killer/rapist currently serving 25 years without parole and allowing him to pander to his self-grandizement. Did anyone bother to check out the name when he came into the system or does anyone work for Amazon old enough to remember the horror of what he and his then wife did? I remember. I remember the total state of disbelief most Canadians felt over what this perverted psycho did. I will seriously look at changing my shopping source for ebooks if this book remains on your available list.
By Amazon Customer — Kudos to Amazon! I am so HAPPY ,that Amazon decided to carry this book on their site, without prejudice. It is up to readers (buyers) to decide whether a certain book is appropriate or not. That is NOT the job of Amazon. Thank you Amazon for recognizing the difference. I will continue to buy items from Amazon because of this. Thank you Amazon for carrying Hitler’s Mein Kampf as well. By the way, I haven’t bought this book. I have not decided yet. I may or may not. That decision is still mine. Oh yes, I am Canadian.
By Amazon Customer — Amazon, you are taking too long. The damage is growing by the minute.
By Amazon Customer —Ignore the people who choose to hate. To deny someone access to selling their work just because of criminal convictions is criminal. Plain and simple. Amazon, all the power to you.
By Scott M. — Had it not been for all the bleeding hearts bringing attention to this book, I would have never known it existed nor would I care. Now that you all have, I think I’ll buy it as a collector item. Not because I really care about the content of the book, but as a reminder of the notorious, heinous crimes he committed and people like him still exist in our world. Yes, had we brought back capital punishment when we had the chance, this wouldn’t be an issue. The best way to boycott is not give it attention. Now every news media outlet is letting the world know. This could very well now be Amazons new best seller. Good job everyone.

B15Hey! Scott M. The voice of reason! (I know this guy from chats around the net. He’s a bright dude.) Scott’s 100% right about the capital punishment issue, but I’m not going to turn this into a death sentence debate. And I’m not going to turn this into a free speech debate either. To me, there’s something bigger that’s the real issue. That’s HTF was a convicted serial killer in isolation inside a maximum security, federal institution allowed access to outside help to self-publish? 

And there’s no doubt that Paul Bernardo had some help. I’m no stranger to self-publishing and I can tell you that his manuscript reeks of higher help.

So what’s Corrections Canada’s position on this? 

Here’s their official statement:

B19The Correctional Service of Canada (CSC) has been made aware of the (Bernardo’s) e-book that has been published and understands the content may be offensive to some. Offenders are not permitted to profit from recounting of their crimes, however, we are advised that this e-book is a fictional piece that does not relate to this offender’s specific crimes. Materials contained in this book may provide additional information relevant to decision-making regarding the offender. While inmates incarcerated in federal correctional facilities have limited access to computers, they do not have access to the internet or email. They are able to communicate with members of the public in writing and are entitled to privileged correspondence with their legal counsel. 

My understanding of A MAD World Order is that the content does not refer to Bernardo’s personal crimes and that’s fine. It’s a novel and many novels are graphically violent. (You should read mine.)

But come on, Corrections Canada. Limited access to computers? No access to the internet or email? Only communicate with outsiders by writing? Except with their lawyer? 

I’m calling bullshit.

008It’s taken me four years to become a relatively competent fiction writer and that involved thousands of internet hours in learning the craft of fiction writing and researching material. Hundreds more in drafting a manuscript in Word. Hundreds of emails in networking with editors, proofreaders, formatters, cover designers, marketers, and peer writers. And the time learning the computerization necessary to upload to Amazon…

Nope. Paul Bernardo had help. Lots of help. From the outside, which he didn’t get telepathically. Remember—this guy was already locked up before Amazon was formed.

Jeff Bezos didn’t visit Bernardo in jail to self-publish this novel.  Bernardo sent it to them, ready to go, and Amazon is perfectly within their rights to keep selling it for him. I hope Amazon acts morally and takes it down, but don’t bet on them trashing a BestSeller.

The real issue is the failure of the system to control incarcerated serial killers like Paul Bernardo.

Corrections Canada. Do your fuckin’ job!

STEENA HOLMES – DO YOU NEED A PEN NAME?

“Surround yourself with other authors who are reaching for the same things you are,” advises award-winning author Steena Holmes, whose novels have sold over one million copies and landed her on the New York Times, USA Today, and Amazon Top 10 BestSeller lists. I’m so pleased to have Steena Holmes, a fellow Canadian writer, as a guest on DyingWords.

AE2At lot has changed since 2011 in the realm of publishing. So much that if you’re still reading blog posts dating back to 2011, you should realize that they are old and outdated. The publishing world has changed so much that it’s almost hard to keep up.

There are a few constants in the publishing world, however, that remain the same.

  • Write a good book.

  • Ensure that book is edited and has a quality cover.

  • Social media is a necessity in today’s world – you no longer can hide under that rock and assume others are going to market for you.

  • Brand is important. Essential even.

  • Your readers want the same thing they have always wanted. Your next quality book.

AE17There are things that have changed. How we can market ourselves. Amazon’s algorithms, where to sell your books, where to promote, where not to promote and… do we need a pen name still.

Honestly – whether you have a pen name or not is up to you. Some people need them – they write a genre that wouldn’t be acceptable in their line of work (teachers writing erotic anyone…). Some people have also found that creating a pen name and starting over has given them a fresh breath of life with their books and you’ll find names skyrocketing the markets today that you never heard of before.

It’s up to you.

There’s really no right or wrong answer to this question.

AE11I used to have a pen name. I don’t anymore. Everything I write is under my name, my brand, and everything I write is part of my brand. Yes, our brands change, they should…it means your writing is growing. It means you’re understanding yourself, your writing, your readers a little bit more than before, and that’s a good thing.

AE10Can we all just agree to stop arguing about this. If YOU feel that a pen name is necessary for YOU and YOUR brand…then go for it. If you don’t, then don’t do it. Regardless, you will still need to brand yourself, you will still need to find your readers, you will still need to write your books.

You can do searches and find blog posts and website articles dedicated to this one subject. If you are a writer in a writer’s group, you can ask this same question “do I need a pen name” and you’ll get a multitude of responses. Everyone has an opinion and everyone’s opinion is different and their own.

Think about this: Why do you need a pen name?

What is the reason for it? Is it because you’re writing in different genres that you don’t think will mesh together? Are you worried about your fan base, if your readers will follow you from one genre to the other?

AE15Remember this…no matter what book you write, you will still need to promote you and your brand.

Everything you do, everything you write should be under that brand you’ve created. It’s up to you to decide if your readers can handle you writing YA and Horror at the same time (I’m sure they can), or even sweet romance and erotic romance.

AE3Maybe the real question isn’t whether you need a pen name but whether you know how to brand yourself.

Just my thoughts…from someone who has been there, done that, and had to wear multiple T-shirts because she couldn’t decide what she was going to do or how to do it. 

*   *   *

AE1Steena Holmes is the Top 10 New York Times, USA Today, and Amazon million-selling author of nineteen books including four series.

Steena, like me, grew up in a small Canadian town where there wasn’t much to do but ride your bike, hang out with friends, and daydream. She always wanted to write but never dreamed it was something she could do as a career. She loves to travel and fell in love with the sheep covered hillside, old castles, and romantic history of Scotland and England.

AE4Steena dreams about waking up in Tuscany and touring small town shops in the south of France with her husband, of placing her toes in the ocean, and experiencing history first hand. As a mother with three daughters, she says she’s learning that teaching them to pursue their dreams is a lasting legacy.

She loves to wake up to the Rocky Mountains near her home in Calgary, Alberta, will forever enjoy the taste of coffee and chocolate, and can’t imagine the day when a story doesn’t unfold in her heart. “Living a life with passion and pursuing dreams is a life well lived,” she believes.

Here’s more advice for aspiring writers from Steena Holmes:

AE18“Surround yourself with other indie authors who are reaching for the same things you are. Always be willing and wanting to learn and don’t stop writing. Stop focusing so much on the promotion and focus instead on your words…nothing sells a book better than the next book – and even though we’ve all heard that, it’s so true! And don’t forget your readers. Above all else – don’t forget your readers!”

Follow @SteenaHolmes on Twitter: https://twitter.com/steenaholmes 

Like Steena on Facebook: https://www.facebook.com/SteenaHolmes.Author?fref=photo

Visit her website at: http://www.steenaholmes.com/