Tag Archives: Authors

HOW TO BE AN AUTHOR / ENTREPRENEUR WITH JOANNA PENN

AX31I first met Joanna Penn of London , England, online several years ago when she’d just self-published her ARKANE series and her website TheCreativePenn.com was starting to take off. Joanna has been an invaluable source of information and encouragement to myself and many other authors.

It’s been such an inspiration to watch Joanna’s climb to being the published author of 10 fiction and 4 non-fiction books, hosting webcasts with the who’s-who in the writing and publishing world, and reaching tens of thousands through her blog, social media, and international speaking engagements.

AX14Beyond her own achievements, Joanna is an exceptionally genuine and generous person. The success of my debut novel making the Amazon BestSeller list is directly attributed to Joanna’s promoting it on her TheCreativePenn.com podcast.

Several months ago Joanna published an excellent resource book titled Business For Authors: How To Be An Author / Entrepreneur. It’s on the business of being both an author and an entrepreneur where she candidly shares her vast experience. I got tremendous value from it  and I want others to benefit as well. I contacted Joanna and she graciously allowed me to republish material from this piece on her website which originally appeared here: http://www.thecreativepenn.com/businessbook/

I highly recommend this book for all authors, regardless of the stage of your journey.

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AX2I’m excited to share my new book, Business for Authors: How To Be An Author Entrepreneur, as it contains everything I’ve learned from 13 years of being a business consultant and 6 years of being an author.

This is not a book on creativity or the craft of writing. My aim is to take the result of your creativity into the realm of actually paying the bills and to take you from being an author to running a business as an author.

I was a business consultant for 13 years before I gave up my job in September 2011 to become a full-time author-entrepreneur. I’ve worked for large corporates and small businesses, implementing financial systems across Europe and Asia Pacific.

AX15I’ve also started a number of my own businesses – a scuba dive charter boat in New Zealand, a customized travel website, a property investment portfolio in Australia as well as my freelance consultancy. I’ve failed a lot and learned many lessons in my entrepreneurial life and I share them all with you in this book.

In the last six years of being an author, through tempestuous changes in the publishing world, I’ve learned the business side of being a writer and I now earn a good living as an author-entrepreneur. I’m an author because it’s my passion and my joy … but also because it can be a business in this age of global and digital opportunity.

What’s in the book?

Here’s an outline of the table of contents.

Part 1: From Author To Entrepreneur

AX39The arc of the author’s journey, definition of an author-entrepreneur, deciding on your definition of success and why it’s important as well as what you want for your life. Plus – should you start a company?

Part 2: Products and Services

How you can turn one manuscript into multiple streams of income by exploiting all the different rights, various business models for authors and how to evaluate your own information on contracts, copyright, and piracy. Plus – putting together a production plan.

Part 3: Employees, Suppliers and Contractors

AX37The team you need to run your business and as an author-entrepreneur. Your role as author and what you’re committing to in the business, as well as co-writing. Editors, agents and publishers, translators, book designers and formatters, audiobook narrators, book-keeping and accounting, virtual assistants. Plus – how to manage your team.

Part 4: Customers

In-depth questions to help you understand who your customers are and what they want, as well as customer service options for authors.

Part 5: Sales and Distribution

AX33How to sell through distributors and your options. The information you need to sell direct. ISBNs and publishing imprints – do you need them? Plus – your options for pricing.

Part 6: Marketing

Defining and reframing marketing so you feel more comfortable with it, as well as key overarching concepts. Book-based marketing techniques including cover, back copy, and sales pages on the distributors. Author-based marketing around building your platform and customer-based marketing around your niche audience and targeted media. This is just an overview. For a whole book on marketing, see my ‘How To Market A Book‘.

Part 7: Financials

AX23Changing your mindset about money and assessing where you are now vs where you want to be. Revenues of the author business and how to increase that revenue. Costs of the author business and funding your startup. Banking, PayPal, accounting, reporting, tax and estate planning.

Part 8: Strategy and Planning

What is your strategy for your business and why this is important. Developing your business plan. Managing your time and developing professional habits, plus accountability systems. The long term view and the process for becoming a full-time author if you choose that route. Plus – looking after yourself.

Part 9: Next Steps

AX21Questions from the book to help you work out everything to do with your business. Plus – encouragement for your next steps.

Appendices, Workbook, and Bonus Downloads

AX2There’s also a download page that accompanies the book includes a downloadable workbook with questions in from each chapter. There’s a business plan template as well as hyperlinked lists of tools and resources to help you further. The Appendices also include bonus interviews on money and how it relates to creativity, writing and life, as well as my own lessons learned over the last years as a full-time author-entrepreneur.

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Thanks so much to Joanna Penn for sharing this piece. I hope this helps DyingWords followers, as well as all aspiring writers, on their journey as authors and business entrepreneurs.

I highly recommend Business For Authors – How To Be An Author Entrepreneur

You’ll get a wealth of material on writing, marketing, and business entrepreneurial-ship by reading this book and by visiting Joanna’s website at www.TheCreativePenn.com

AX9Joanna also writes and promotes her thrillers with a supernatural edge under the name JF Penn. Visit her author site at www.JFPenn.com

Like Joanna Penn on Facebook at https://www.facebook.com/TheCreativePenn

Follow her on Twitter @TheCreativePenn

Get your FREE EBook titled Author 2.0. It’s a blueprint for your online author platform.

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And watch Joanna’s invitational video at https://www.youtube.com/watch?v=yafRdLZ9iPc

WHY YOUR CHARACTER’S GOAL NEEDS TO BE 1 OF THESE 5 THINGS

I’ve been following KM (Katie) Weiland’s ‘Helping Writers Become Authors’ for a few years. She recently posted this piece on character motivation. It’s excellent, so I asked Katie if she’d share it with DyingWords followers.

Every story comes down to just one thing. Know what it is?

KM Weiland8Conflict’s a good guess (“no conflict, no story” and all that), but before a story can offer conflict, it has to first offer something else:desire. In short, story is always going to be about a character’s goal.

Your character has two conflicting goals. The thing he Needs. And the thing he Wants.

Between them, these two desires drive your entire story, pushing and pulling your protagonist and the people around him until they end up in a completely different place from that in which they began the story.

But here’s another question for you: Does it matter what your character wants?

Obviously, a character’s goal has to tie into the plot in a logical way. But there’s more. In order to resonate deeply with your very human audience, your character’s goal needs to be one of five specific things.

Take a look at the motivation triangle in Maslow’s Hierarchy of Needs and Why It Matters to Authors.

KM Weiland1

Abraham Maslow’s “hierarchy of needs” is a theory that suggests all human desires fall into five categories, grouped from basic physical needs to those of self-empowerment and realization: physiological, safety and security, love and belonging, esteem and recognition, and self-actualization.

According to Maslow, the order of these five needs is also the progression humans must experience as they grow into a better awareness of themselves and the world around them, allowing them to become centered, healthy individuals.

Same goes for your character. Your character’s wants and needs–your character’s goal–is going to fall into at least one of those categories, depending on where he currently finds himself in his progression from primal survivor to empowered individual.

Let’s take a closer look at each of the five categories of needs.

1. Physiological

Gone With The Wind

Gone With The Wind

Physiological needs are those essential to human survival. Without these, your character dies. They’re the foundation of the pyramid. If your character has to consciously think about pursuing these needs, then he’s not likely to have the time or energy to devote much thought or effort to those needs higher up on the scale. Physiological needs might include:

  • Air
  • Water
  • Food
  • Clothing
  • Shelter

EXAMPLE OF A CHARACTER’S GOAL:

In Gone With The Wind, Scarlett O’Hara’s vow to “never be hungry again” is born of her starved search for a root in the ruined fields of Tara at the end of the Civil War.

2. Safety and Security

The Maze Runner

The Maze Runner

Once physiological needs have been met, your character’s goal will most likely evolve into a desire for safety and security for himself and those he cares about. He wants to protect his body, so he doesn’t have to consciously think about his physiological needs. Safety and security needs might include:

 

  • Protection against assault or injury
  • Adequate money
  • Steady employment
  • Good health
  • Protection of private property

EXAMPLE OF A CHARACTER’S GOAL:

In The Maze Runner, Alby and the other boys build a sustainable sanctuary in the Glade in order to avoid the lethal Grievers that roam the Maze.

3. Love and Belonging

Wuthering Heights

Wuthering Heights

Once basic physical needs are met and assured for the foreseeable future, your character will get to focus on his emotional needs and desires. If your character isn’t on the run or trying to keep from getting killed, then he’ll probably be dealing with interpersonal conflict in an attempt to find harmony and fulfilment in his relationships with other people. Love and belonging needs might include:

  • Friendship
  • Romance
  • Intimacy
  • Family

EXAMPLE OF A CHARACTER’S GOAL:

In Wuthering Heights, every bit of Heathcliff’s lifelong quest for vengeance is based on his burning desire to be loved (especially by Cathy) and to find a sense of belonging in a world that rejected him almost entirely from his childhood onward.

4. Esteem and Recognition

THE PURSUIT OF HAPPYNESSOnce your character has his physical and emotional needs reasonably met, he’s going to start wanting to feel as if who he is and what he does is worthy of respect. We all want to feel as if we’re doing a good job, as if we’re making a difference in the world around us. Otherwise, what’s the point? Your character’s goal in this category may not be immediately quantifiable as a desire for “esteem and recognition.” What readers may end up seeing on the page will be simply his desire to be President, to get someone to buy his invention, or to get an A+ on his history paper. Esteem and recognition needs might include:

  • Independence
  • Compensation
  • Respect
  • Promotion
  • Credit
  • Gratitude
  • Appreciation

EXAMPLE OF A CHARACTER’S GOAL:

In The Pursuit Of Happiness, Chris Gardner wants to not just find a job that will allow him and his son to survive, but to become a successful stockbroker.

5. Self-Actualization

KM Weiland6Finally, at the tippy-top of that hierarchy of needs is the desire to find and fulfil the deeper meaning in life. Your character wants to do more than just live, he wants to thrive. He wants to reach the full extent of his personal potential. He probably has most of his other needs taken care of, which allows him the time and energy to focus on discovery and creation. Self-actualization needs might include:

  • Higher education
  • Spiritual enlightenment
  • Artistic pursuits
  • Travel and experience
  • Altruistic and charitable contributions to others

EXAMPLE OF A CHARACTER’S GOAL:

In My Man Godfrey, Godfrey abandons his riches and social position to live first as a hobo and then as butler to another wealthy family, out of a desire to find a purpose in his entitled life.

When Your Character’s Needs Overlap

KM Weiland9Have you spotted which of the categories into which your protagonist’s story goal fits? It could be his goal actually fits into more than one category. In fact, it’s pretty likely. Life isn’t exactly as neat as Maslow likes to make it look. We may be struggling through any combination of these needs all at the same time. For example, the protagonist in Pursuit of Happiness has a main goal that fits into all the categories except Love and Belonging (and we could maybe even make an argument for that one too).

As Angela Ackerman and Becca Puglisi point out in the appendix to their Negative Trait Thesaurus (which includes tons of great examples of goals and motivations for all five categories of needs):

KM Weiland7Please note that needs may fit into multiple categories depending upon the character’s motivation. For example, the need to acquire an education could be based on a need for security (if the character’s purpose is to escape a bad neighborhood), esteem (if the goal is being pursued out of desire to prove oneself to others), or self-actualization (if the character is seeking knowledge as a way to become more self-aware).

In many stories, an overlap between the categories can actually be an asset, since it creates multidimensional motivations and goals for your character.

But even if your character’s goal only falls into one of these categories, you’ll be able to verify you’ve created a deeply realistic story, one that will resonate on a primal level with readers everywhere.

Tell me your opinion: Which of these five categories does your character’s goal fit into?

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KM Weiland10K.M. Weiland lives in make-believe worlds, talks to imaginary friends, and survives primarily on chocolate truffles and espresso.

KM Weiland11She is the IPPY and NIEA  Award-winning and internationally published author of the Amazon bestsellers Outlining Your Novel and Structuring Your Novel, as well as Jane Eyre: The Writer’s Digest Annotated Classic, the western A Man Called Outlaw, the medieval epic Behold the Dawn, and the portal fantasy Dreamlander.

When she’s not making things up, she’s busy mentoring other authors on her award-winning blog at KMWeiland.com. She makes her home in western Nebraska.

Check out Katie’s website at www.KMWeiland.com.

Follow her on Twitter @kmweiland

Find her on Facebook https://www.facebook.com/kmweiland.author

WRITING DEATH SCENES / PODCAST WITH THE CREATIVE PENN

I’m privileged to be interviewed by Joanna Penn from TheCreativePenn.com.

Joanna PennOur discussion was about the main things that fiction writers get wrong in death scenes. It’s graphic, candid, and kinda fun if you’re a thriller author.

3D1I also did a plug for my novel, No Witnesses To Nothing, now an Amazon Top Ten BestSeller.

To read the full article and listen to the 41 minute podcast, click the URL below:

http://www.thecreativepenn.com/2012/07/22/writing-death-crime-scenes/

Let me know what you think of it.

I’m dying to hear your words.