Tag Archives: Canadian

STEENA HOLMES – DO YOU NEED A PEN NAME?

“Surround yourself with other authors who are reaching for the same things you are,” advises award-winning author Steena Holmes, whose novels have sold over one million copies and landed her on the New York Times, USA Today, and Amazon Top 10 BestSeller lists. I’m so pleased to have Steena Holmes, a fellow Canadian writer, as a guest on DyingWords.

AE2At lot has changed since 2011 in the realm of publishing. So much that if you’re still reading blog posts dating back to 2011, you should realize that they are old and outdated. The publishing world has changed so much that it’s almost hard to keep up.

There are a few constants in the publishing world, however, that remain the same.

  • Write a good book.

  • Ensure that book is edited and has a quality cover.

  • Social media is a necessity in today’s world – you no longer can hide under that rock and assume others are going to market for you.

  • Brand is important. Essential even.

  • Your readers want the same thing they have always wanted. Your next quality book.

AE17There are things that have changed. How we can market ourselves. Amazon’s algorithms, where to sell your books, where to promote, where not to promote and… do we need a pen name still.

Honestly – whether you have a pen name or not is up to you. Some people need them – they write a genre that wouldn’t be acceptable in their line of work (teachers writing erotic anyone…). Some people have also found that creating a pen name and starting over has given them a fresh breath of life with their books and you’ll find names skyrocketing the markets today that you never heard of before.

It’s up to you.

There’s really no right or wrong answer to this question.

AE11I used to have a pen name. I don’t anymore. Everything I write is under my name, my brand, and everything I write is part of my brand. Yes, our brands change, they should…it means your writing is growing. It means you’re understanding yourself, your writing, your readers a little bit more than before, and that’s a good thing.

AE10Can we all just agree to stop arguing about this. If YOU feel that a pen name is necessary for YOU and YOUR brand…then go for it. If you don’t, then don’t do it. Regardless, you will still need to brand yourself, you will still need to find your readers, you will still need to write your books.

You can do searches and find blog posts and website articles dedicated to this one subject. If you are a writer in a writer’s group, you can ask this same question “do I need a pen name” and you’ll get a multitude of responses. Everyone has an opinion and everyone’s opinion is different and their own.

Think about this: Why do you need a pen name?

What is the reason for it? Is it because you’re writing in different genres that you don’t think will mesh together? Are you worried about your fan base, if your readers will follow you from one genre to the other?

AE15Remember this…no matter what book you write, you will still need to promote you and your brand.

Everything you do, everything you write should be under that brand you’ve created. It’s up to you to decide if your readers can handle you writing YA and Horror at the same time (I’m sure they can), or even sweet romance and erotic romance.

AE3Maybe the real question isn’t whether you need a pen name but whether you know how to brand yourself.

Just my thoughts…from someone who has been there, done that, and had to wear multiple T-shirts because she couldn’t decide what she was going to do or how to do it. 

*   *   *

AE1Steena Holmes is the Top 10 New York Times, USA Today, and Amazon million-selling author of nineteen books including four series.

Steena, like me, grew up in a small Canadian town where there wasn’t much to do but ride your bike, hang out with friends, and daydream. She always wanted to write but never dreamed it was something she could do as a career. She loves to travel and fell in love with the sheep covered hillside, old castles, and romantic history of Scotland and England.

AE4Steena dreams about waking up in Tuscany and touring small town shops in the south of France with her husband, of placing her toes in the ocean, and experiencing history first hand. As a mother with three daughters, she says she’s learning that teaching them to pursue their dreams is a lasting legacy.

She loves to wake up to the Rocky Mountains near her home in Calgary, Alberta, will forever enjoy the taste of coffee and chocolate, and can’t imagine the day when a story doesn’t unfold in her heart. “Living a life with passion and pursuing dreams is a life well lived,” she believes.

Here’s more advice for aspiring writers from Steena Holmes:

AE18“Surround yourself with other indie authors who are reaching for the same things you are. Always be willing and wanting to learn and don’t stop writing. Stop focusing so much on the promotion and focus instead on your words…nothing sells a book better than the next book – and even though we’ve all heard that, it’s so true! And don’t forget your readers. Above all else – don’t forget your readers!”

Follow @SteenaHolmes on Twitter: https://twitter.com/steenaholmes 

Like Steena on Facebook: https://www.facebook.com/SteenaHolmes.Author?fref=photo

Visit her website at: http://www.steenaholmes.com/

WRITING & PUBLISHING ADVICE FROM LOUISE PENNY

Louise Penny is a Canadian crime-fiction / mystery writer and international BestSelling author of the Chief Inspector Armand Gamache series. Louise graciously shares her thoughts behind her phenomenal success and on what it takes to get recognized in today’s traditional publishing world.

AA1ALike most writers – I was turned down more often than I care to remember, or cared to admit to my agent. Now, when it’s too late for her to dump me, I might as well admit it. A few things would have helped had I known them earlier. This is a small attempt to make your life a little easier, if you’re an unpublished author.

First – finish the book. Most people who start books never finish them. Don’t be one of those. Do it, for God’s sake. You have nothing to fear – it won’t kill you. It won’t even bite you. This is your dream – this is your chance. You sure don’t want to be lying on your death bed regretting you didn’t finish the book.

Read a lot.

AA2ARead books on writing and getting published. I read Writing Mysteries, edited by Sue Grafton and published by Writers Digest. I also read Bestseller by Celia Brayfield and a bunch of other books including The Idiot’s Guide to Getting Published.

If this is your first time writing a book – why would you assume you know what you’re doing? Why put that sort of pressure and expectation on yourself? You might very well have an innate appreciation of character and structure and pacing. Some people do, and don’t need these books. Frankly, I’m not totally sure how much good they did me. But I know for sure they did no harm. And it was comforting to ‘listen’ to other writers and know they struggled with the same things. I felt much less alone and inept.

‘The cure for writer’s cramp is writer’s block.’
Inigo DeLeon

I suffered from writer’s block for many years. Terror had taken hold. I was afraid that, once tested, I’d prove my worst fear true – I was a terrible writer. What cured me was a sudden realization that I was taking myself way too seriously. And that I was trying to write the best book ever published in the history of the world. And if I didn’t, I was a failure.

I decided instead to just have fun with it. To write what I loved to read. And to people the book with characters I’d want as friends.

AA3Clearly we all choose our own characters – but make sure you’re going to want to spend lots of time with them. They don’t have to be attractive, kind, thoughtful. But they do need to be compelling. Look at Scarlet O’Hara. A petty, jealous, willful, vindictive character, almost without redeeming traits, whose tragedy is her failure to change. But she’s riveting.

‘Better to write for yourself and have no public, than to write for the public and have no self.’
Cyril Connolly

Be true to yourself.

Write what you want – even if friends and relatives think you’re nuts. And – be very careful who you show the first draft to. Once finished, I’d strongly suggest you make a list of ‘readers’, friends, acquaintances, friends of friends, who’ll read your work and critique it. This is a crucial stage. But remember, your ‘baby’ is fragile – as is your ego at this stage.

AA4Mine certainly was. I’d invested so much of myself a too harsh criticism or cruel critique (always said with a knowing smile) could have made me toss the whole thing away. I wish I could sit here and tell you I was strong and determined and centred and courageous about the first draft of STILL LIFE, but I wasn’t. And you’re probably not absolutely sure your first book is any good either.

Here’s the trick.

You need to get it into the hands of other people. You need to be open to criticism and guidance and suggestions. But you need to choose those people wisely. Some people are simply petty. Some people see it as their God-given purpose to find fault. This process isn’t about finding fault. Frankly anyone can do that. It’s facile. No book is perfect. It’s about making the book even stronger. You need supportive, encouraging, thoughtful readers. People who’ll offer critiques in a kind and constructive way and who understand the difference between truth and opinion.

‘A good writer must be willing to kill her young.’
Unknown

A novel should be more than 70,000 words in length.

AA5BPublishers and agents judge length not by the number of pages, but by the number of words. Your computer will have a word count option. In Microsoft Word it’s under the ‘tools’ heading. You might aim for between 60 and 90-thousand words for a first book. There are always exceptions – some very successful debuts are mammoth, but you’re simply making it more difficult to find a publisher. Still, more than anything, you need to be true to yourself. If it needs to be 150,000 words, then go for it. But my first draft was 168,000 words. I cut it in half and it made the book much stronger. Once my ego and pride was set aside I was able to kill my darlings.

‘You must keep sending work out; you must never let a manuscript do nothing but eat its head off in a drawer. You send that work out again and again, while you’re working on another one. If you have talent you’ll receive some measure of success – but only if you persist.’
Isaac Asimov

Persevere. Believe in yourself.

If you’ve actually finished your first book – well, you’re AMAZING!

AA16You’re already so far ahead of the pack they can barely see your dust! Most people never even start that first book. Of the few that do, most never finish. If you’ve actually finished, well done! Frankly, as far as I’m concerned, the pact you made with yourself, probably as a child, is complete. You wrote the book. You did it. And, if it’s never published, you should have no regrets. I’m serious.

You’ve accomplished something most people only dream of.

Still, chances are, you want to get it out there, and why not. Here’s how I did it, and my suggestions – remembering that every writer has their own story and no one of us is ‘right’ – it’s just our opinion and experience.

Make sure your manuscript is as good as you can get it. Edit. Edit. Edit!

‘Don’t use words too big for the subject. Don’t say ‘infinitely’ when you mean ‘very’, otherwise you’ll have no word left when you want to talk about something really infinite.’
C.S. Lewis

Print out a copy for yourself. When you think you’ve finished set it aside for a few weeks then sit down and read the hardcopy. For convenience sake I print it out single-spaced, double sided and get it bound. Much easier to hold, and it feels like a real book! Thrilling.

AA6When it’s time to send it out, print double spaced, in 12-point, on white paper, single sided and do not bind the manuscript. Print your name and a key word from the title on the top of each page, in a corner. Eg. Penny/Still. There’s an automatic function for that on your computer as well. You don’t have to do it manually.Number the pages from the first page to the last. Don’t start the numbering fresh with each chapter. Don’t worry that the manuscript will appear to be huge. Always scares me when I see it at first. Looks like a dog house.

Aim high.

AA8AMight as well be turned down by the best. Buy those huge thumpin’ bricks of Guides To Agents and Publishers in your country – read them carefully. There will be essays on writing query letters, and each listing will tell you what the agent/publisher specializes in. Don’t waste your time – or theirs – by sending them a mystery when they only deal with non-fiction.

Send multiple queries. It takes a long time for them to get back. Go to conventions and network. Enter contests.

OK, here it is. This is how I got a leading London literary agent and three-book deals with Hodder/Headline in the UK and St. Martin’s Minotaur in the US. Ready?

I entered a contest.

AA9I was surfing the web and came across the Crime Writers Association in Great Britain and noticed their Debut Dagger contest. The Debut Dagger competition is open to anyone who has not had a novel published commercially. Click here to view the official CWA website.

There were 800 entries worldwide in my year (2004). They shortlisted 14, and I was one. I knew then my life had changed. As a reward for being shortlisted, we were all invited to the awards lunch in London. My husband, Michael, and I went.

AA8BI came in second – and networked like mad. I cannot overstate the importance that award has had on my career. I met Teresa a couple of nights later, actually at a private party – but she knew my name and my submission. All good London agents who deal with mysteries read all the shortlisted CWA submissions.

‘There are three rules for writing the novel. Unfortunately, no one knows what they are.’
W. Somerset Maugham

Now – I did something else that was crucial to my success.

Before the awards I did my homework and found out who were considered the top agents in London. When Teresa introduced herself at the party I was able to look her in the eyes and truthfully tell her I’d heard of her and she was considered a top agent. I think that made an impression. If nothing else it showed a degree of work and commitment on my part.

In my experience you get out what you put in.

AA10The harder you work, the more research you do, the more knowledge you have, the better your chances of success. Which isn’t to say some people don’t walk in totally unprepared and have great success. And why not? I have no problem with that at all. Anyway that works is fine with me. But for myself, the more prepared I am, the calmer I am, the better my brain works. Again, it’s giving myself every chance of success, instead of handicapping myself through either fear or laziness.

There are other awards out there.

AA11The Crime Writers of Canada has the Arthur Ellis Award for Best Unpublished Mystery. It’s very exciting. The website for more information is: www.crimewriterscanada.com. Another important and exciting one for writers of traditional mysteries, like STILL LIFE, is given out by St. Martin’s Press and Malice Domestic, which is a fan run convention in Washington. Very prestigious. Very knowledgeable and sophisticated people. The great thing about this prize is that St. Martin’s agrees to publish your book if you win. You’ll find information on it at: www.minotaurbooks.com . You have to kind of root around in the site to find it, but it’s there.

There – my brain is empty.

If any of you have other suggestions for unpublished writers, please go to the contact me page on my website and send them to me.

AA17For instance Elizabeth Kimmel, a very successful writer of children’s books, wrote with a fabulous tip. She suggested that after you send out your first book to agents and publishers, while you are waiting for their response, instead of fretting – you might consider starting your second book. That way you pass the time doing something constructive and creative. Elizabeth did exactly that, and while her first book actually didn’t sell, her second – the one she wrote while waiting – did!  And launched her career. Brilliant idea, Elizabeth. Thank you.

We need to support each other.

Isabelle Allende once said that the end doesn’t justify the means, the end is decided by the means. If we’re petty and greedy and shallow and put our need to win ahead of our humanity, then nothing good will come of our careers.

Others have helped me and I consider it a real privilege to help you by sharing this on DyingWords.

*   *   *

AA18Louise Penny is a prominent Canadian crime-fiction/mystery writer and a #1 New York Times and Globe and Mail BestSelling author. She’s best known for her series featuring Chief Inspector Armand Gamache of the Surete du Quebec mystery novels.


AA18Louise has won numerous awards, including a CWA Dagger, an Anthony Award, the Agatha Award (five times), and was a finalist for the Edgar Award for Best Novel. Her work has been published in 23 languages. 
In 2013, she was made a Member of the Order of Canada “for her contributions to Canadian culture as an author shining a spotlight on the Eastern Townships of Quebec” where she lives with her husband.

Here’s a look at Louise Penny‘s books:

Visit Louise Penny’s website at http://www.louisepenny.com/