Tag Archives: Film

NON-ARTIFICIAL INTELLIGENCE

Now that the balloon has popped on failed fads like Dot.Coms, Bored Ape NFTs, Crypto, and forever-free borrowed money, the world’s current FOMO (Fear Of Missing Out) has turned to the newest and coolest cat—Artificial Intelligence or what’s simply called AI. Make no mistake, AI is real. It’s not simple, but it’s very, very real. And it has the potential to be unbelievably good or gut-wrenchingly awful. But as smart as AI gets, will it ever be a match for Non-Artificial Intelligence, NAI?

I can’t explain what NAI is. I just have faith that it exists and has been a driving force in my life, especially my current life where I’m absorbed in a world of imagination and creativity. Call it make-believe or living in a dream, if you will, but I’m having a blast with a current fiction, content-creation project which uses both AI and NAI.

I’ve asked a lot of folks—mainly writing folks because that’s who I hang with—what their source of inspiration is. Their muse or their guide to the information pool they tap into to come up with originality. Many casually say, “God.”

I don’t have a problem with the concept of God. I’ve been alive for 66 years and, to me, I’ve seen pretty strong evidence of an infinite intelligence source that created all this, including myself. I’ll call that force NAI for lack of a better term.

What got me going on this AI/NAI piece was three months of intensive research into the current state of artificial intelligence—what it is, how to use it, and where it’s going. AI is not only a central character in my series titled City Of Danger, AI is a tool I’m using to help create the project. I’m also using Non-Artificial Intelligence as the inspiration, the imagination, and the drive to produce the content.

If you’ve been following DyingWords for a while, you’re probably aware I haven’t published any books in the past two years except for one about the new AI tool called ChatGPT. That’s because I’m totally immersed in creating City Of Danger in agreement with a netstream provider and a cutting-edge, AI audio/visual production company. Here’s how it works:

I use my imagination to create the storyline (plot), develop the characters and their dialogue, construct the scenes, and set the overtone as well as the subtext theme. I use NAI for inspirational ideas and then feed all this to an AI audio/visual bot who scans real people to build avatars and threads them through a “filter” so the City Of Danger end-product looks like a living graphic novel.

Basically, I’m writing a script or a blueprint so an AI program can take over and give it life. The AI company does the film work and the netstream guy foots the bill. This is the logline for City Of Danger:

A modern city in existential crisis caused by malevolent artificial intelligence enlists two private detectives from its 1920s past for an impossible task: Dispense street justice and restore social order.

Here’s a link to my DyingWords web page on City Of Danger along with the opening scene of the pilot episode. Yes, it involves time travel and dystopian tropes which have been done to death—but not quite like this. I like to think of myself as the next JK Rowling except I’m not broke and don’t write in coffee shops with a stroller alongside.

I was going to do this post as a detailed dive into the current state of artificial intelligence and where this fascinating, yet intimidating, technology is going. However, I have a long way to go yet in my R&D and don’t have a complete grasp on the subject. I will give a quick rundown, though, on what I’ve come to understand.

The term (concept) of artificial intelligence has been around a long time. Alan Turing, the father of modern-day computing and its morph into AI, conceived a universal thinking machine back in WW2 when he cracked Nazi communication codes. In 1956, a group of leading minds gathered at Dorchester University where, for three months, they brainstormed and laid the foundation for future AI breakthroughs.

Fast forward to 2023 and we have ChatGPT version 4 and a serious, if not uncontrollable, AI race between the big hitters—Microsoft and Google. Where this is going is anyone’s guess and recently other big guns like Musk, Gates, and Wozniak weighed in, penning an open letter to the AI industry to cool their jets and take the summer off. To quote Elon Musk, “Mark my words, AI is far more dangerous (to humanity) than nukes.”

There’s huge progress happening in AI development right now. But stop and look around at how much AI has already affected your life. Your smartphone and smartTV. Fitbit. GPS. Amazon recommends. Siri and what’s-her-name. Autocorrect. Grammarly. Cruise missiles, car parts, and crock pots.

Each day something new is mentioned. In fact, it’s impossible to scroll through a newsfeed with the AI word showing up. We’re in an AI revolution—likely the Fourth Industrial Revolution to steal the phrase from Klaus Schwab and his World Economic Forum.

Speaking of an AI revolution, one of the clearest runs at explaining AI in layman’s terms is a lengthy post written and illustrated by Tim Urban. It’s a two-part piece titled The AI Revolution: Our Immortality or Extinction. Tim calls AI “God in a Box”. Here’s what ChatGPT had to say about it.

Tim Urban’s two-part post “The AI Revolution: Our Immortality or Extinction” explores the potential impact of artificial intelligence (AI) on humanity.

In part one, Urban describes the current state of AI, including its rapid progress and the various forms it can take. He also discusses the potential benefits and risks of advanced AI, including the possibility of creating a “superintelligence” that could surpass human intelligence and potentially pose an existential threat to humanity.

In part two, Urban delves deeper into the potential risks of advanced AI and explores various strategies for mitigating those risks. He suggests that developing “friendly AI” that shares human values and goals could be a key solution, along with establishing international regulations and governance to ensure the safe development and use of AI.

Overall, Urban’s post highlights the need for thoughtful consideration and planning as we continue to develop and integrate AI into our lives, in order to ensure a positive outcome for humanity.

From what I understand, there are three AI phases:

  1. Narrow or weak artificial intelligence—where the AI system only focuses on one issue.
  2. General artificial intelligence—where the AI system is interactive and equal to humans.
  3. Super artificial intelligence—where the AI system is self-aware and reproducing itself.

We’re in the narrow or weak phase now. How long before we reach phase two and three? There’s a lot of speculation out there by some highly qualified people, and their conclusions range from right away to never. That’s a lot of wriggle room, but the best parentheses I can put on the figure is 2030 for phase two and 2040 for phase three. Give or take a lot.

The AI technology involved in City Of Danger is a mid-range, phase one product. The teccie I’m talking to feels it’ll be at least 2025 before it’s perfected enough to have the series released. I think it’s more like 2026 or 2027, but that’s okay because it gives me more time to tap into NAI for more imaginative and creative storyline ideas.

I’m not going to go further into Narrow AI, General AI, or Super AI in this post. I’d have to get into terms like machine learning, large language model, neural networks, computing interface, intelligence amplification, recursive self-improvement, nanotech and biotech, breeding cycle, opaque algorithms, scaffolding, goal-directed behavior, law of accelerating returns, exponentiality, fault trees, Boolean function and logic gates, GRIND, aligned, non-aligned, balance beam, tripwire, takeoff, intelligence explosion, and that dreaded moment—the singularity. Honestly, I don’t fully understand most of this stuff.

But what I am going to leave you with is something I wrote about ten years ago when I started this DyingWords blog. It’s a post titled STEMI—Five Known Realities of the Universe. Looking back, maybe I nailed what Non-Artificial Intelligence really is.

THE FUTURISTIC FILM INDUSTRY

The future is coming fast—especially in the film industry.  Some of it’s already here. Augmented and virtual reality. CGIs. Digital recreation. Algorithmic editing. Edge computing. 5G/6G networks. Cloned voices. Scanned actors. Non-real celebrities. Drones. Artificially intelligent screenwriting. Remote filmmaking. 3D printed sets. 3D previsualization. Real-time rendering. Sound and light tech breakthroughs. DJI Ronin 4D 6K condensed cinematic lenses. Micro cameras. Avatars & holograms. Blockchain, crypto & NFTs. The Internet of Things (IoT). And, of course, the Metaverse.

The global film industry is huge. It’s astoundingly enormous, and it’s growing massively. According to a study by Globe Newswire, the worldwide film industry grew from $271.83 billion (US) in March 2021 to $325.06 billion in March 2022. That’s a compounded annual growth rate (CAGR) of 11.4% indicating in another four years, 2026, the film-making world will generate 479.63 billion dollars. By the end of this decade, it could be worth a trillion.

If you’re a regular DyingWords follower, you might’ve noticed I haven’t published a book in nearly two years. That’s because I’m immersed in the film industry—studying screenwriting, producing film content under my new company Twenty-Second Century Entertainment (22 ENT), and generally learning what this business is about. I’ve also done on-camera work as a crime and forensic resource in non-scripted documentaries that flowed from blog posts I’ve created. Plus, I’ve made some great filmmaking friends who are teaching this old dog new tricks.

Before I expand on future film technology, I’ll give you a snapshot of what I’ve got on the go. My eight-part Based-On-True-Crime book series is contractually optioned by a producer who has it before a major film company. If this gets “Green Lit”, we have a total of thirty episodes loglined under the working title Occam’s Razor. My hardboiled, private detective storytelling concept called City Of Danger is a twenty-four-part series with a right-of-first-refusal agreement through a leading netstreamer. (See my webpage for City Of Danger—scheduled for 2024). The Fatal Shot is a film production “treatment” I wrote which is being “shopped around”, and I’m collaborating with a long-time colleague on a very interesting screen project titled Lightning Man that I believe has excellent film potential.

Enough of my BS. Let’s look at the futuristic film industry.

Everyone’s talking about the metaverse. Especially Mark Zuckerberg who rebranded Facebook into Meta. He’s betting big that this is Internet 3.0 and, from what I know, I’m sure he’s right even though he can’t get Apple to form a joint venture.

The term metaverse isn’t new. It’s been around three decades and was once known as cyberspace. Although the metaverse is already here and in its infancy or at an inflection point, it’s a hard concept to wrap your head around. Maybe it’s best to let Mr. Zuckerberg explain:

“The “metaverse” is a set of virtual spaces where you can create and explore with other people who aren’t in the same physical space as you. You’ll be able to hang out with friends, work, play, learn, shop, create and more. It’s not necessarily about spending more time online — it’s about making the time you do spend online more meaningful. The metaverse isn’t a single product one company can build alone. Just like the internet, the metaverse exists whether Facebook is there or not. And it won’t be built overnight. Many of these products will only be fully realized in the next 10-15 years. While that’s frustrating for those of us eager to dive right in, it gives us time to ask the difficult questions about how they should be built.”

Zuckerberg says the metaverse is the mobile web’s successor. First there was Internet 1.0 which was static. You could surf the pages and send emails on a desktop. Internet 2.0—where we’re at now—is mobile. It’s smartphone streaming and TikToking. If you want to call the metaverse Internet 3.0, then you need to use compatible words like immersive, interoperable, and integrated. It’s a world of shared virtual experience that can happen at home, on the go, and wherever you are with a connected device.

What the metaverse holds for the film industry is not so much technical advances in production. It’s deliverability and viewer experience. The metaverse won’t be the place you’ll be watching a movie. It’s where you’ll be fully interacting with your five senses—sight, sound, small, taste, and feel. It’ll be like you’re right there in the middle of the set.

If you’re interested in learning more about the metaverse, here are three resources I recommend:

The Metaverse: And How it Wil Revolutionize EverythingBook by Matthew Ball

Value Creation in the Metaverse 76-page pdf by McKinsey & Company

What is the Metaverse?Article at Government Technology

There are two evolving technologies that’ll give you that immersed feeling. One is augmented reality (AR). The other is virtual reality (VR). There’s a big difference between the two immersive platforms.

Augmented reality is enhancing, or augmenting, real events with computerization. AR morphs the mundane, physical world into a colorful, visual place by projecting visual images and characters into an existing framework. It adds to the user’s real-life experience.

Virtual reality creates a world that doesn’t exist and makes it seem very, very real. Think the movie Avatar. VR also incorporates sensory-improving devices like goggles, helmets, headsets, and suits.

You could say computer-generated imagery, or CGIs, is old technology and not something futuristic. You’d be wrong. Advancements in CGI development are nothing short of breathtaking. The CGIs five years from now will make today’s stuff look like a preschooler’s drawing.

Technology’s ability to recreate faces, bodies, and even dialogue is dramatically improving. It’s progressing to the point where it’ll be possible to make an exact replica of just about anyone. Would you like to meet a completely believable Elvis Presley? How about Marilyn Monroe?

Speaking of Elvis and Marilyn, cloned voices are becoming the thing. Computerized synthetization takes old audio of past people and recreates their voices into a life-like state. This process will use artificial intelligence (AI) to build a smoky Marilyn or a crooning Elvis and respond to printed dialogue. It like the current AI text-to-speech but on steroids.

We can’t talk about futuristic filmmaking without bringing up artificial intelligence. AI is moving ahead at lightning speed and it’s bringing the film industry with it. I’m fascinated with AI developments. But I’m also a bit fearful. Here’s a DyingWords post I wrote a while back titled Helpful or Homicidal — How Dangerous is Artificial Intelligence (AI)?

One thing about AI I’m really looking forward to in the film industry is this: Artificially Intelligent Screenwriting. If you’ve ever written, or have tried to write, a screenplay, then you appreciate how much work and effort goes into it, never mind the brain drain of creating unique content.

Recently, researchers at New York University built an artificial intelligence screenwriting program. They called it Benjamin who, among other things, wrote an original soundtrack for its movie after being programmed with 30,000 songs in its data input drive. Can you imagine the 2025 Academy Awards, “And the Oscars for best screenplay and soundtrack goes to… Benjamin the Bot.”

AI isn’t just real in script and score writing. Virtual actors and non-real celebrities are on the way in. It’ll soon be possible to select the movie cast and digitally scan them, then recreate their entire actions throughout the film without them being physically present. It’s well within the realm of possibility to have a virtual Ryan Reynolds or Anne Hathaway act their parts while the flesh and blood realities sit at home. After being paid a substantial sum for licensing their images, of course.

Turning real people into realistic avatars or digital images of themselves is a current technology. Take a look at the leading lady on my City Of Danger promo poster. That’s a real person (a stunningly attractive and stylish, high-status lady, by the way) who was scanned and run through a NextGen Pixlr filter. The plan for City Of Danger is to digitize the cast and set them loose in virtual reality following the human-written episodic scripts translated by AI. Fun stuff!

Drones are fun stuff, too. What used to be aerial filmed with helicopters and airplanes is now drone territory. Drones are far cheaper and much safer. With highly sophisticated controls and cameras, filming by drones will mostly replace piloted vehicles. Take a look at this drone footage of the new Vancouver Island Film Studios, twenty minutes north of my place: https://youtu.be/aTsyRrROx34

Remote filmmaking will put a big dent into on-site producing. With huge advances in film technology, internet sharing, and cost-cutting, more and more productions will happen on sound stages like the six built at Vancouver Island Film Studios. It’s realistic that a director—yes, a real person—will do their work remotely. Instead of fighting traffic and flight delays, a filmmaker will be able to do their job sitting on a yacht in the Maldives and direct their work in the metaverse.

3D printed sets are soon to be here, if not right now. It’s going to be far more efficient to create film set artifacts rather than source them. Those 3D objects can also be scanned and set into virtual reality situations.

3D filming has come a long way since the days audiences sat watching The Power Of Love back in 1922 and wearing those goofy glasses. Now, we have up-close 3D on the laptops and soon to be glasses-free for the big screen. But the big wait for is 4D filming, and it’s a promise to come through VR in the metaverse. Instead of only seeing height, width, and length, you’ll experience depth. You’ll be inside the picture—on the inside looking out at the 3D world.

There are massive changes coming in cameras, sound recording, and lighting effects. Have you seen Top Gun Maverick? That is amazing work, and that’s just the next step in futuristic filmmaking. And you know what? Very little was done through CGIs. It’s just super sophisticated camera, sound, and lighting effects. Here’s how they did it: https://www.indiewire.com/2022/06/top-gun-maverick-making-of-cockpit-1234729694/

Top Gun Maverick used a Sony Rialto Camera Extension System. Yes, it’s expensive but so were renting the jets at over $11,000 per flying hour. More reasonable in my upcoming league is the no-longer-futuristic DJI Ronin 4D $-Axis 6K Cinematic Camera that recently came online at $9,000.00, and that’s just for the lens. Think about it—a 4D, 6,000-pixel digital camera. There isn’t a 6K monitor yet made, but I bet it’s on its way.

Micro cameras have amazing potential. The future is wide open in melding nanotechnology with filmmaking. I can’t imagine what’s happening at the molecular level.

I can imagine, however, what’s happening in the post-production level. It’s not just screenwriting, casting, set building, and cinematography that takes time and money. Editing is a huge time suck in the filmmaking process. What’s just arriving is algorithmic film editing. This is AI software that thinks through the film data and makes automatic jump cuts at precisely the right moment.

Have you heard of edge computing? I hadn’t until I began investigating the futuristic film industry. Edge computing is capturing data at its source and not having to upload it to a server for processing. That eliminates having to use an expensive and laggy “middle-man” like a cloud or a mechanical server. Using edge computing to harness and develop digital data speeds up processing time and reduces costs.

Hologram displays are in their crude evolutionary form today. That’s going to change soon, and holograms are part of the new, end-product “dimensional delivery”. By dimensional delivery, I mean the 4D technology where you’ll be able to watch a digitized hologram of your show. It will be like watching a completely realistic stage play, and you’ll have the option of joining in.

“Joining in” is a fascinating film delivery concept. In the future, algorithms will track your viewing habits/choices and will give you the option of personalizing your selection. You can make yourself into an avatar and can substitute your avatar for a cast member. On the international stage, you can change your race, gender, and language.

All this talk of high-density technology needs delivery infrastructure makeover. Internet providers today don’t have the speed or capacity to process and send out 5K resolution and totally digitized, virtual reality entertainment. But that’s changing, too, with 5G.

5G is the 5th generation wireless mobile network. It’s already happening and 6G is planned. To serve the metaverse, massively higher, multi-Gbps and ultra-low latency is crucial. The 5 and 6G networks will deliver the films of the future that today’s 4G system can’t.

One more film-world reality is money. Movies cost a lot of money to make. I’m told a show like Occam’s Razor typically budgets at around $50,000 per edited minute of film. Doing the math, a 60-minute episode would cost $3 million, give or take a fudge factor. So, a 10-episode season would cost the film’s financier around $30 million. To me, that’s a lot of coin—a lot of coin that can be saved through emerging technology.

Future technology will significantly reduce time and expenses in film making. Payment methods are changing, too. Blockchain will keep a digital trail and funds will commonly exchange in crypto currency. Non Fungible Tokens (NFTs) will probably be part of the package, though they’re going through a reevaluation at the moment.

I’m a newbie to the film industry, but everyone working in the business is a newbie to what’s coming at us from the future. My niche is making content—inventing and telling stories through characters, plots, and dialogues. But to make decent (meaning saleable) content, I must be aware of how the overall film production and delivery systems work. That’s what the past two years have been about.

City Of Danger seems to be saleable content. At least one film producer at a name-brand netstreamer thinks so. Realistically, the show is a few years away—2024 at the earliest—because the technology for what we want to portray isn’t perfected yet. Our plan is to screenwrite the 24 episodes (underway) and have it ready to be digitally produced in virtual reality by scanning the actors, turning them into avatars, and showing them as you see Susan Silverii who graces the promo poster. This should cut production costs to maybe half of today’s typical rates of filming a live actor and on-location series like Occam’s Razor.

Wish us luck. Or, as they say in theatrics, “Break a leg”.

WHY FIFTY SHADES IS PHENOMENALLY POPULAR WITH (some) WOMEN

The Fifty Shades of Grey trilogy never was, and never will be, nominated for Pulitzer or Nobel literature prizes. But you can’t argue with Fifty Shades’ incredible commercial success as ebook, print, audio, and film products. It’s been ten years since author EL James released this tale of tension between virginal Anastasia Steele and billionaire bad boy Christian Grey. The passing decade hasn’t stopped the intrigue surrounding the story series. That’s due to the one main reason why Fifty Shades is phenomenally popular with (some) women.

I admit something. I’ve never read the books or seen the films. And I’m not going to. I have absolutely no interest in getting involved in bondage and discipline, dominance and submission, or sadism and masochism (BDSM). The only things I’m ever going to tie up are my shoes, and I can get all the pain I need by accidentally pricking myself with the pin from a Remembrance Day poppy.

The reason I’m writing this is curiosity. I got curious about Fifty Shades’ phenomenal popularity when bumping into a fellow writer the other day. She asked what I was up to—my work-in-progress or WIP as it’s called in the accounting biz. I told her about my series-in-development, City Of Danger.

“Wow!” she said. “Cool concept. Who’s your target market?”

“Educated women, like you, looking for a thrill who’ll pay the bill,” I said.

She giggled. “You could have another Fifty Shades of Grey on your hands. Just add some sex. Kinky sex.” Then she winked and walked away.

She got me thinking. When I got home, I asked Rita (my wife), “Did you ever read Fifty Shades of Grey?”

Rita gave me the over-her-shoulder look. “No. I don’t want to read a badly-written piece of smut.”

“Do you know anyone who has?”

“Melissa read it.”

I smiled. “Melissa would. What’d she think?”

“She liked it.”

“Because…”

“She said it was pornography for women. Mommy porn.”

So down fifty grey rabbit holes I went, researching this popular (some) women’s phenomenon. Part was to unlock the secret of success—how I could cast its spell of marketing magic over the City Of Danger. Part was because I had a DyingWords blog post deadline looming, and I needed an interesting topic. Fifty Shades fulfilled both.

First stop was at Amazon to check some figures. Zon’s stats say the print and ebook versions sold over 150 million copies and that was as of October 2017. If EL James, whose real name is Erika Leonard, made two bucks profit per book (like I do) that put her in the 300-million club not counting film, audio, and translation rights. Not a bad return on a writing investment.

Amazon reviews and ratings count. Trust me. I have twenty products published on Amazon and a few 1-Stars to prove it. Fifty Shades of Grey, the first in the series, has 56,514 ratings/reviews for an average 4 out of 5 stars. 59% are 5. 11% are 4. 9% are 3. 7% are 2. 14% are 1. Amazon doesn’t allow Zero-Star ratings or I’d be able to tell you about mine.

My experience with reviews and written ratings is there’s a love/hate relationship between the reader and the writer. If readers go, “Meh… it was okay…” they rarely bother to mark up a score. The lovers will gush out a praise and carry on reading your other books, while the haters will bitch-slap you and leave.

Seeing as Fifty Shades, Volume One, has 59% of 56,514 people loving it, that’s 31,647 and a half people who didn’t think it was a badly-written piece of smut. I know from my Amazon stats that maybe one in a thousand downloaders leave a rating and far less leave a written review. Takeaway here is Fifty Shades of Grey has something big going for it.

I had to have a look. I clicked Look Inside and read the opening. It starts with Anastasia looking in a mirror. Reflection like this—says every writing guru who ever gurued writing—is a bad way to hook a reader. I moved past this because, in my experience, writing gurus should be making money by writing intriguing books rather than guruing others on how to write indigesting books.

My next impression was that 50SOG (as the interwebbers call it) is in first-person, present-tense. It’s not my style but, then, I’m a Frederick Forsyth fan, not a Fan Fiction fan. Moving on. Dialogue? Passable. Characterization? Anastasia developed right away as a main character. Plot? I could see this was heading somewhere that might be interesting. Editing? Impeccable.

There were a lot of written reviews, so I skimmed the best and the worst:

5-Star: So why give a terrible book five stars? I teach a human sexuality course at a college, and this book is an EXCELLENT example of poor communication, disrespect between romantic partners, and toxicity in a relationship. It also demonstrates some of the false beliefs about S&M that society holds. Honestly, it reads like the author has never been in a healthy S&M relationship. Safe-word much? These are great examples for my students, and we mock the book openly in class.

1-Star: No, just no. When I downloaded this series to my kindle before leaving on a long European adventure, I was reminded of the old saying “if everyone else was jumping off a bridge, would you?” I like sex. And god help me, I liked Twilight. Mostly I loved Wuthering Heights, the book that inspired Twilight and then, this. But, Christian Grey is too young and one dimensional to be that twisted. Even to be a billionaire—it would help if she actually interviewed one. Anastasia is a simpleton, through and through. One thing the book gets right—these two really belong together. I tried to turn off my intellectual understanding and proceeded to take it at just porn-level—but even the love scenes failed to titillate. I only weep for all the trees that were destroyed due to this book.

5-Star: My preferred reading is non-fiction – biographies, history, then if I must – novels based on history. I don’t read romance novels nor watch porn. 23% into this book on my Kindle I was ready to terminate reading it but the author slips a joke in at that point and I got hooked. I’ve read books #2 and #3 a couple of times. I’ve read 50 SHADES a dozen times (and currently); for me the book is like cocaine to an addict. It’s very enjoyable. I think everyone from 17 up should read the book and could have a much more satisfying life through their sex life. I also think that some Lit student(s)/journalist should do a study of hospital emergency rooms inquiring into what might be book related incidents since 2012 when the book came out. Bottom line – enjoy cautiously.

1-Star: I wanted to see what all the hubbub was about and bought this a while back. Started reading it and was not impressed. Mommy porn, for sure. Not at all well written. Ridiculous premise. If this guy lived in a trailer in the woods, no woman would go near him. But because he’s a wealthy man, somehow he’s considered mysterious and sexy. It’s shocking and disturbing that’s such deviance is considered entertaining especially since it essentially deals with sexual slavery.

I left the Amazon page without One-Clicking. My curiosity was satisfied that it was a professionally produced product and the terms “badly-written” and “smut” are entirely subjective, although I highly respect Rita’s taste and judgement. After all, she married me thirty-eight years ago and made it work for both of us.

I jumped to Google. Tap. Tap. Tap. Why… fifty… shades… grey… phenomenally… popular… women. The SERPs served me well—problem was there was so much stuff to wade through and find out the main reason why Fifty Shades was so phenomenally popular with (some) women.

I first focused on the series history and its publishing progression along with marketing management. What I read was a one-in-a-longshot. Sometimes the stars align with a big dose of dumb luck. If they didn’t, as in this case, Fifty Shades would have long been run through the Amazon crusher.

50SOG started as Fan Fiction. I’ve never read anything from this genre and wasn’t exactly clear on what it was. Wikipedia, the Queen of Hyperlinks and who has never let me down, says this:

Fan fiction or fanfiction (also abbreviated to fan fic, fanfic, fic or ff) is fictional writing written in an amateur capacity as fans, unauthorized by, but based on an existing work of fiction. The author uses copyrighted characters, settings, or other intellectual properties from the original creator(s) as a basis for their writing. Fan fiction ranges from a couple of sentences to an entire novel, and fans can both keep the creator’s characters and settings and/or add their own. It is a form of fan labor. Fan fiction can be based on any fictional (and sometimes non-fictional) subject. Common bases for fan fiction include novels, movies, musical groups, cartoons, anime, manga, and video games.

Fair enough. Before Erika Leonard was EL James, she wrote fan fiction under the penname Snowqueen’s Icedragon and posted her episodic first run of 50SOG on fanfic websites under the title Master of the Universe. The series took on a huge following of cult-like loyalists.

I need to stop for a sec and say something about Erika Leonard. This was not this woman’s first trip to town. She was already in her forties and worked as a film producer by day and a sharp marketer by night. She knew exactly was she was doing by building a fan base—a repeat audience who would keep on buying her episodes and recommend them to others over the internet. It’s now called “word-of-mouse” rather than “word-of-mouth”.

To quote EL James (Erika Leonard) in an interview where she spoke of her shock at the success of the books, “The explosion of interest has taken me completely by surprise,” she said. James had described the Fifty Shades trilogy as, “My midlife crisis, written large. All my fantasies are in there, and that’s it.”

Ms. James/Leonard drafted the 50SOG trilogy on a classic and a current pop-culture phenomenon. She used Beauty and the Beast along with Twilight and replaced damsels and uglies and vampires and werewolves with a straight-laced virgin and a rich guy with some serious sexual issues. Voila! FanFic fans loved it, and the series went viral in internet circles, being read on subscription web pages.

The mainstream was watching. Traditional Publishing is always looking at who’s making money by setting a trend. The first to pick up on 50SOG was a small Australian publisher who bought the rights and put the series out as ebooks. The publisher, Writer’s Coffee Shop, had limited marketing funds and relied on book bloggers to boost sales through word-of-mouse.

E-sales grew and Writer’s Coffee Shop released paperbacks that sold like iced drinks on a blazing day. Part of the success was marketing brilliance from Ms. James/Leonard. She designed her own covers and was adamant that her then-current publisher (and future publisher at Random House) stay away from the cheesy romance tropes of a ripped hunk clutching a hot chick.

If you note Fifty Shades of Grey, Fifty Shades Darker, and Fifty Shades Freed, you’ll see monotones with a tie, a mask, and a pair of handcuffs. The covers are quite discreet and tasteful. That’s in my opinion, anyway. They allow women of status to comfortably read the books on the tube and not feel some sort of public shame.

Fifty Shades grew astoundingly fast. From May 2011 when it was published by Writer’s Coffee House to March 2012 when Random House acquired the rights, the start of the series broke the million-seller mark. Big hitters like The New York Times, Entertainment Weekly, The Wall Street Journal, NBC’s Today, and ABC’s Good Morning America gave it coverage. 50SOG even graced the covers of Time and Newsweek.

All press is good press, right? It certainly was in Ms. James/Leonard’s case, and it wasn’t long before she was fabulously paid by the film industry. Ten years out, she’s a wealthy, wealthy lady.

So that’s the story of how the Fifty Shades trilogy became famous. But that doesn’t answer the question of why it was phenomenally popular with (some) women. If you rabbit-hole the interwebs, like I just did, you’ll find every self-appointed expert offering their psychological opinion.

You’ll find psycho-analysis of erotic fantasies being primly inbred into human females where they might get physically penetrated by males but do the opposite mentally. You’ll find suggestions that 50SOG lets the bored housewife, who’s on the verge of divorce, sneak away into an imaginary world where she can be just a little naughty without getting hurt… or caught. You’ll find the words “curiosity”, “experimental”, “liberating”, “limit-pushing”, “exciting”, “taboo”, “exotic”, “erotic”, “escape”, “submissive-underneath”, “dominance-on top”, and “delightful wish fulfillment”.

You’ll find the viewpoint that people—(some) women, of course—can’t stop talking about 50SOG, and that it’s presented in a socially-acceptable manner as somewhat of a scholarly study of sexuality. Then, there are the critics who describe the series as beyond banal, actually dreadful. But one thing in common, few wanted to be the last one to read Fifty Shades of Grey.

My conclusion of why Fifty Shades of Grey was phenomenally popular with (some) women? I think Melissa got it right. Fifty Shades is pornography for women. It’s Mommy porn, and I don’t judge those who read it.