Tag Archives: Writing

HOW TO BE AN AUTHOR / ENTREPRENEUR WITH JOANNA PENN

AX31I first met Joanna Penn of London , England, online several years ago when she’d just self-published her ARKANE series and her website TheCreativePenn.com was starting to take off. Joanna has been an invaluable source of information and encouragement to myself and many other authors.

It’s been such an inspiration to watch Joanna’s climb to being the published author of 10 fiction and 4 non-fiction books, hosting webcasts with the who’s-who in the writing and publishing world, and reaching tens of thousands through her blog, social media, and international speaking engagements.

AX14Beyond her own achievements, Joanna is an exceptionally genuine and generous person. The success of my debut novel making the Amazon BestSeller list is directly attributed to Joanna’s promoting it on her TheCreativePenn.com podcast.

Several months ago Joanna published an excellent resource book titled Business For Authors: How To Be An Author / Entrepreneur. It’s on the business of being both an author and an entrepreneur where she candidly shares her vast experience. I got tremendous value from it  and I want others to benefit as well. I contacted Joanna and she graciously allowed me to republish material from this piece on her website which originally appeared here: http://www.thecreativepenn.com/businessbook/

I highly recommend this book for all authors, regardless of the stage of your journey.

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AX2I’m excited to share my new book, Business for Authors: How To Be An Author Entrepreneur, as it contains everything I’ve learned from 13 years of being a business consultant and 6 years of being an author.

This is not a book on creativity or the craft of writing. My aim is to take the result of your creativity into the realm of actually paying the bills and to take you from being an author to running a business as an author.

I was a business consultant for 13 years before I gave up my job in September 2011 to become a full-time author-entrepreneur. I’ve worked for large corporates and small businesses, implementing financial systems across Europe and Asia Pacific.

AX15I’ve also started a number of my own businesses – a scuba dive charter boat in New Zealand, a customized travel website, a property investment portfolio in Australia as well as my freelance consultancy. I’ve failed a lot and learned many lessons in my entrepreneurial life and I share them all with you in this book.

In the last six years of being an author, through tempestuous changes in the publishing world, I’ve learned the business side of being a writer and I now earn a good living as an author-entrepreneur. I’m an author because it’s my passion and my joy … but also because it can be a business in this age of global and digital opportunity.

What’s in the book?

Here’s an outline of the table of contents.

Part 1: From Author To Entrepreneur

AX39The arc of the author’s journey, definition of an author-entrepreneur, deciding on your definition of success and why it’s important as well as what you want for your life. Plus – should you start a company?

Part 2: Products and Services

How you can turn one manuscript into multiple streams of income by exploiting all the different rights, various business models for authors and how to evaluate your own information on contracts, copyright, and piracy. Plus – putting together a production plan.

Part 3: Employees, Suppliers and Contractors

AX37The team you need to run your business and as an author-entrepreneur. Your role as author and what you’re committing to in the business, as well as co-writing. Editors, agents and publishers, translators, book designers and formatters, audiobook narrators, book-keeping and accounting, virtual assistants. Plus – how to manage your team.

Part 4: Customers

In-depth questions to help you understand who your customers are and what they want, as well as customer service options for authors.

Part 5: Sales and Distribution

AX33How to sell through distributors and your options. The information you need to sell direct. ISBNs and publishing imprints – do you need them? Plus – your options for pricing.

Part 6: Marketing

Defining and reframing marketing so you feel more comfortable with it, as well as key overarching concepts. Book-based marketing techniques including cover, back copy, and sales pages on the distributors. Author-based marketing around building your platform and customer-based marketing around your niche audience and targeted media. This is just an overview. For a whole book on marketing, see my ‘How To Market A Book‘.

Part 7: Financials

AX23Changing your mindset about money and assessing where you are now vs where you want to be. Revenues of the author business and how to increase that revenue. Costs of the author business and funding your startup. Banking, PayPal, accounting, reporting, tax and estate planning.

Part 8: Strategy and Planning

What is your strategy for your business and why this is important. Developing your business plan. Managing your time and developing professional habits, plus accountability systems. The long term view and the process for becoming a full-time author if you choose that route. Plus – looking after yourself.

Part 9: Next Steps

AX21Questions from the book to help you work out everything to do with your business. Plus – encouragement for your next steps.

Appendices, Workbook, and Bonus Downloads

AX2There’s also a download page that accompanies the book includes a downloadable workbook with questions in from each chapter. There’s a business plan template as well as hyperlinked lists of tools and resources to help you further. The Appendices also include bonus interviews on money and how it relates to creativity, writing and life, as well as my own lessons learned over the last years as a full-time author-entrepreneur.

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Thanks so much to Joanna Penn for sharing this piece. I hope this helps DyingWords followers, as well as all aspiring writers, on their journey as authors and business entrepreneurs.

I highly recommend Business For Authors – How To Be An Author Entrepreneur

You’ll get a wealth of material on writing, marketing, and business entrepreneurial-ship by reading this book and by visiting Joanna’s website at www.TheCreativePenn.com

AX9Joanna also writes and promotes her thrillers with a supernatural edge under the name JF Penn. Visit her author site at www.JFPenn.com

Like Joanna Penn on Facebook at https://www.facebook.com/TheCreativePenn

Follow her on Twitter @TheCreativePenn

Get your FREE EBook titled Author 2.0. It’s a blueprint for your online author platform.

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And watch Joanna’s invitational video at https://www.youtube.com/watch?v=yafRdLZ9iPc

EVOKE THE FIVE SENSES IN YOUR WRITING

art sufferingHumans survive by using our five senses. Sight. Sound. Smell. Taste. Feel. We’re so conditioned to evoking these senses in order to function in the world that we usually fail to consciously identify which source our brain is using to tell us what’s going on. Unless it’s an extreme event.

Take the overpowering smell of a rotting corpse, for instance. Trust me. That’s a nose-ride that you’ll never forget.

You’ll always remember the beautiful sight of your children being born.

How about the fantastic sound of the Hallelujah Chorus from Handel’s Messiah? The exquisite taste of a most excellent Shiraz? Or the creepy-crawly feel of a boa constrictor encircling your neck?

A2Sight. Sound. Smell. Taste. Feel. SSSTF for short. These are what trigger our emotional experiences in daily life.

They also trigger emotional experiences when we read. As a writer, it’s your job to create sensual worlds by painting glorious pictures from twenty-six letters, pounding-out sounds with punctuation, brewing smells with paragraphs, cooking impeccable tastes in chapters, and touching your reader’s heart by prose, alliteration, metaphor, simile, and composition.

SSSTF.

I keep a little, yellow sticky-note at the bottom of my screen with these five letters to remind me of always writing to the senses. When editing, I look at each scene to see how the SSSTF formula is applied.

garry-KindleHere’s some samples of using sensory amplification from my BestSeller No Witnesses To Nothing.

Sight

A14It’d been a large man. An older man. Not tall, but heavyset. The body was supine, lying on its back on the linoleum floor, just inside the trailer door. The face was barely recognizable; swollen and bearded in greyish-white. The exposed flesh had turned a green colour. Not a light green, nor a dark green, but an intense green like the green of the Incredible Hulk. The lips were black bulges. The left eye squeezed shut, but the right was mostly open. Flies buzzed about; eggs laid, though their maggots had not yet hatched. Prunty shuddered the heebie-jeebies. It was like the rotting Hulk was winking at you.

Sound

Ngoc Van Nguyen was the first to see it come down. He was a lookout on the Bottomline, one of four lookouts on the mule boats at the off-load site. 

A23A bright, white light switched-on low in the south-west sky. He squeezed his eyes and looked again. It was closing fast. Nguyen called in Vietnamese to the man on the Do Boy who also looked. They saw a second white light flash-on beside it, streaking straight at them.

“Gai Lum Bob! Gai Lum Bob!” the pair yelled. They had exactly 7.7 seconds to sound the alarm, causing everyone to look up as the lights screamed silently by, 580 feet overhead. The off-loaders had another 2.3 seconds to watch trails of fire arch upward before –

BAAAAA – BAAAAAAANNGGGG

A15Two massive sonic booms blew out eardrums and shot blood from the noses of the exposed workers in the bay. Shattered glass, fiberglass shards, ripped fabric, and debris of all sorts blasted everywhere within the shock-stricken target. Half the off-loaders were unable to stand, let alone hear the mind-fucking roar of afterburners. The F-18 Hornets pulled six G’s going vertical from their Mach 1.2 run, climbing thirty seconds, wing-tip at wing-tip to 26,000 feet, banking sharply north, returning to base.

Smell

“Hello?” he called out, closing in on the door. “Hello! Anyone here?”

A16It sounds absurd, calling out, given the commotion, but the volunteer firefighter was an insurance man in his day job and insurance men are cautious. He stepped up. Tapped the door. Turned the lever and pulled. The whoosh of rushing air hosed him like the stream straight out of a skunk’s ass and he instantly heaved-up his guts.

“Hey! HEY!” he yelled, snotting and spitting. “There’s a fuckin’ dead guy in here!”

Taste

They set their instruments aside, forming a rough semi-circle. Billy handed the blue CD case which Smerchook zipped open, taking a wad of the dried, diced material, and began some short sniffs. Haslett watched, suspecting dope. “What’s that?”

A17“Rat-Root,” Smerchook replied. “A tradition in my culture. Sort of like chewing tobacco or snuff. Here. Wanna try?”

Haslett’s nose wrinkled, moving back.

“Don’t worry. There’s no hallucinogenics.”

Smerchook held out the case. Curiosity got the better of Haslett. He took a pinch, put it in his mouth, and bit down.

“Pttt…tttthewh. Ye-ucck!” He spat, wiping his mouth with his fingers. “Eeech! That is horrible!”

“Yeah, I know,” Smerchook replied, closing the case. “It tastes like horse shit. That’s why I only sniff it.”

Feel

A21Vancouver General’s morgue is like a chilled Costco for the dead. Stainless steel refrigeration crypts, stacked three high, in two rows of nine, have shelving for fifty-four. The freezer unit stores eight and isolation for the stinkers takes six, sealed aluminium caskets. These tanks are also used for homicide cases; locked to preserve evidence. A grindy, overhead hoist shifts cadavers from wheeled gurneys that squeak about the fluorescent-lit room, touring them to and from metal drawers. Some are in-hospital deaths, brought down from the wards covered in warm, wollen blankets. Some are delivered by cold, black panel-vans handling coroner cases.

Combination of SSSTF

Cool PicA waft of sage mixed with sweetgrass, smoldering in a baked-clay bowl, meshed with hollow, haunting tones of the flute played by Native American musician, Ronald Roybal, drifting from speakers secluded somewhere within the room’s delicious palettes – fiery reds, yellows, and burnt oranges of the sunrise, trapped in Navajo tapestries and draping both sides of a north-facing window – airy pinkish-purples of a sunset sky, woven into a topper above the bronzed glass – mulchy browns, cactus greens, and driftwood greys of the earth, patched into fabric furnishings – and watery blues with foamy whites, splashing off a rough stucco wall.

Absence of SSSTF

Tracy transcended.

A22She floated in awe – in divine bliss – marvelling in perfect clarity as the world all around her made sense. She felt at her physical carriage – reaching over – reaching under – her hands never moving. She saw without eyes. Heard without ears. Smelled fragrances without nostrils. Tasted sweets without buds.

For Tracy –

Time stopped –

She became the sight, the sound, the smell, the taste, and the feel.

Sight. Sound. Smell. Taste. Feel.

SSSTF

A24

 

WRITING & PUBLISHING ADVICE FROM LOUISE PENNY

Louise Penny is a Canadian crime-fiction / mystery writer and international BestSelling author of the Chief Inspector Armand Gamache series. Louise graciously shares her thoughts behind her phenomenal success and on what it takes to get recognized in today’s traditional publishing world.

AA1ALike most writers – I was turned down more often than I care to remember, or cared to admit to my agent. Now, when it’s too late for her to dump me, I might as well admit it. A few things would have helped had I known them earlier. This is a small attempt to make your life a little easier, if you’re an unpublished author.

First – finish the book. Most people who start books never finish them. Don’t be one of those. Do it, for God’s sake. You have nothing to fear – it won’t kill you. It won’t even bite you. This is your dream – this is your chance. You sure don’t want to be lying on your death bed regretting you didn’t finish the book.

Read a lot.

AA2ARead books on writing and getting published. I read Writing Mysteries, edited by Sue Grafton and published by Writers Digest. I also read Bestseller by Celia Brayfield and a bunch of other books including The Idiot’s Guide to Getting Published.

If this is your first time writing a book – why would you assume you know what you’re doing? Why put that sort of pressure and expectation on yourself? You might very well have an innate appreciation of character and structure and pacing. Some people do, and don’t need these books. Frankly, I’m not totally sure how much good they did me. But I know for sure they did no harm. And it was comforting to ‘listen’ to other writers and know they struggled with the same things. I felt much less alone and inept.

‘The cure for writer’s cramp is writer’s block.’
Inigo DeLeon

I suffered from writer’s block for many years. Terror had taken hold. I was afraid that, once tested, I’d prove my worst fear true – I was a terrible writer. What cured me was a sudden realization that I was taking myself way too seriously. And that I was trying to write the best book ever published in the history of the world. And if I didn’t, I was a failure.

I decided instead to just have fun with it. To write what I loved to read. And to people the book with characters I’d want as friends.

AA3Clearly we all choose our own characters – but make sure you’re going to want to spend lots of time with them. They don’t have to be attractive, kind, thoughtful. But they do need to be compelling. Look at Scarlet O’Hara. A petty, jealous, willful, vindictive character, almost without redeeming traits, whose tragedy is her failure to change. But she’s riveting.

‘Better to write for yourself and have no public, than to write for the public and have no self.’
Cyril Connolly

Be true to yourself.

Write what you want – even if friends and relatives think you’re nuts. And – be very careful who you show the first draft to. Once finished, I’d strongly suggest you make a list of ‘readers’, friends, acquaintances, friends of friends, who’ll read your work and critique it. This is a crucial stage. But remember, your ‘baby’ is fragile – as is your ego at this stage.

AA4Mine certainly was. I’d invested so much of myself a too harsh criticism or cruel critique (always said with a knowing smile) could have made me toss the whole thing away. I wish I could sit here and tell you I was strong and determined and centred and courageous about the first draft of STILL LIFE, but I wasn’t. And you’re probably not absolutely sure your first book is any good either.

Here’s the trick.

You need to get it into the hands of other people. You need to be open to criticism and guidance and suggestions. But you need to choose those people wisely. Some people are simply petty. Some people see it as their God-given purpose to find fault. This process isn’t about finding fault. Frankly anyone can do that. It’s facile. No book is perfect. It’s about making the book even stronger. You need supportive, encouraging, thoughtful readers. People who’ll offer critiques in a kind and constructive way and who understand the difference between truth and opinion.

‘A good writer must be willing to kill her young.’
Unknown

A novel should be more than 70,000 words in length.

AA5BPublishers and agents judge length not by the number of pages, but by the number of words. Your computer will have a word count option. In Microsoft Word it’s under the ‘tools’ heading. You might aim for between 60 and 90-thousand words for a first book. There are always exceptions – some very successful debuts are mammoth, but you’re simply making it more difficult to find a publisher. Still, more than anything, you need to be true to yourself. If it needs to be 150,000 words, then go for it. But my first draft was 168,000 words. I cut it in half and it made the book much stronger. Once my ego and pride was set aside I was able to kill my darlings.

‘You must keep sending work out; you must never let a manuscript do nothing but eat its head off in a drawer. You send that work out again and again, while you’re working on another one. If you have talent you’ll receive some measure of success – but only if you persist.’
Isaac Asimov

Persevere. Believe in yourself.

If you’ve actually finished your first book – well, you’re AMAZING!

AA16You’re already so far ahead of the pack they can barely see your dust! Most people never even start that first book. Of the few that do, most never finish. If you’ve actually finished, well done! Frankly, as far as I’m concerned, the pact you made with yourself, probably as a child, is complete. You wrote the book. You did it. And, if it’s never published, you should have no regrets. I’m serious.

You’ve accomplished something most people only dream of.

Still, chances are, you want to get it out there, and why not. Here’s how I did it, and my suggestions – remembering that every writer has their own story and no one of us is ‘right’ – it’s just our opinion and experience.

Make sure your manuscript is as good as you can get it. Edit. Edit. Edit!

‘Don’t use words too big for the subject. Don’t say ‘infinitely’ when you mean ‘very’, otherwise you’ll have no word left when you want to talk about something really infinite.’
C.S. Lewis

Print out a copy for yourself. When you think you’ve finished set it aside for a few weeks then sit down and read the hardcopy. For convenience sake I print it out single-spaced, double sided and get it bound. Much easier to hold, and it feels like a real book! Thrilling.

AA6When it’s time to send it out, print double spaced, in 12-point, on white paper, single sided and do not bind the manuscript. Print your name and a key word from the title on the top of each page, in a corner. Eg. Penny/Still. There’s an automatic function for that on your computer as well. You don’t have to do it manually.Number the pages from the first page to the last. Don’t start the numbering fresh with each chapter. Don’t worry that the manuscript will appear to be huge. Always scares me when I see it at first. Looks like a dog house.

Aim high.

AA8AMight as well be turned down by the best. Buy those huge thumpin’ bricks of Guides To Agents and Publishers in your country – read them carefully. There will be essays on writing query letters, and each listing will tell you what the agent/publisher specializes in. Don’t waste your time – or theirs – by sending them a mystery when they only deal with non-fiction.

Send multiple queries. It takes a long time for them to get back. Go to conventions and network. Enter contests.

OK, here it is. This is how I got a leading London literary agent and three-book deals with Hodder/Headline in the UK and St. Martin’s Minotaur in the US. Ready?

I entered a contest.

AA9I was surfing the web and came across the Crime Writers Association in Great Britain and noticed their Debut Dagger contest. The Debut Dagger competition is open to anyone who has not had a novel published commercially. Click here to view the official CWA website.

There were 800 entries worldwide in my year (2004). They shortlisted 14, and I was one. I knew then my life had changed. As a reward for being shortlisted, we were all invited to the awards lunch in London. My husband, Michael, and I went.

AA8BI came in second – and networked like mad. I cannot overstate the importance that award has had on my career. I met Teresa a couple of nights later, actually at a private party – but she knew my name and my submission. All good London agents who deal with mysteries read all the shortlisted CWA submissions.

‘There are three rules for writing the novel. Unfortunately, no one knows what they are.’
W. Somerset Maugham

Now – I did something else that was crucial to my success.

Before the awards I did my homework and found out who were considered the top agents in London. When Teresa introduced herself at the party I was able to look her in the eyes and truthfully tell her I’d heard of her and she was considered a top agent. I think that made an impression. If nothing else it showed a degree of work and commitment on my part.

In my experience you get out what you put in.

AA10The harder you work, the more research you do, the more knowledge you have, the better your chances of success. Which isn’t to say some people don’t walk in totally unprepared and have great success. And why not? I have no problem with that at all. Anyway that works is fine with me. But for myself, the more prepared I am, the calmer I am, the better my brain works. Again, it’s giving myself every chance of success, instead of handicapping myself through either fear or laziness.

There are other awards out there.

AA11The Crime Writers of Canada has the Arthur Ellis Award for Best Unpublished Mystery. It’s very exciting. The website for more information is: www.crimewriterscanada.com. Another important and exciting one for writers of traditional mysteries, like STILL LIFE, is given out by St. Martin’s Press and Malice Domestic, which is a fan run convention in Washington. Very prestigious. Very knowledgeable and sophisticated people. The great thing about this prize is that St. Martin’s agrees to publish your book if you win. You’ll find information on it at: www.minotaurbooks.com . You have to kind of root around in the site to find it, but it’s there.

There – my brain is empty.

If any of you have other suggestions for unpublished writers, please go to the contact me page on my website and send them to me.

AA17For instance Elizabeth Kimmel, a very successful writer of children’s books, wrote with a fabulous tip. She suggested that after you send out your first book to agents and publishers, while you are waiting for their response, instead of fretting – you might consider starting your second book. That way you pass the time doing something constructive and creative. Elizabeth did exactly that, and while her first book actually didn’t sell, her second – the one she wrote while waiting – did!  And launched her career. Brilliant idea, Elizabeth. Thank you.

We need to support each other.

Isabelle Allende once said that the end doesn’t justify the means, the end is decided by the means. If we’re petty and greedy and shallow and put our need to win ahead of our humanity, then nothing good will come of our careers.

Others have helped me and I consider it a real privilege to help you by sharing this on DyingWords.

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AA18Louise Penny is a prominent Canadian crime-fiction/mystery writer and a #1 New York Times and Globe and Mail BestSelling author. She’s best known for her series featuring Chief Inspector Armand Gamache of the Surete du Quebec mystery novels.


AA18Louise has won numerous awards, including a CWA Dagger, an Anthony Award, the Agatha Award (five times), and was a finalist for the Edgar Award for Best Novel. Her work has been published in 23 languages. 
In 2013, she was made a Member of the Order of Canada “for her contributions to Canadian culture as an author shining a spotlight on the Eastern Townships of Quebec” where she lives with her husband.

Here’s a look at Louise Penny‘s books:

Visit Louise Penny’s website at http://www.louisepenny.com/